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ent001319-083
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I agree.A.. T MARK"-"'??TO,2rBST Al Freeman Sa?╜ds Hotel La^Vegas, Ifevada Al, S-"HfLADELpHM5 ^ R'rTENH0?╜SC 6-4000 June 5, 1956 Sorry that you had to wait so long. We wanted to mail some possible late clippings, but since you obviously need evidence now, I am enclosing our accumulation to date. To begin with, the newspaper ads on a lineage basis should equal cost of your hospitality to our winner ?╟≤ Then there1 s the window display at our main traffic point on Market Street at 12th?╟≤ The poster enclosed is one of 20 displayed throughout the store (somehow the sign in the ballot box photo got reversed when the photographer was there). The mention in 10 radio spots and on 50,000 ballots distributed at store entrances was just gravy. The hotel was included in all publicity releases, as the item in Jerry Gaghan's column indicates. Winner of the trip is Mrs. Elsie Stockburger, a fine lady from a nice old section of Northeast Philadelphia, She's a widow, about ?·8, personal secretary to real estate man Richard Seltzer, She'll bring along her sister who just retired after 3$ years with Philadelphia's department of recreation. They plan to arrive Sunday afternoon, August 29th,, via United Air Lines and depart the following Friday for Los Angelos, By the way, I hope you'll arrange transportation from the airport, Neither lady has ever flown or gambled, So far, I think Snellenburgs has more than met its commitments. The trip to Las Vegas was made part of our overall program. Clothes for vacations at the Sands were featured in each of oursseven gala fashion shows seen by nearly 5>000 people, Reaction was wonderful and everyone here is thoroughly pleased. As further publicity opportunities will develop, with you. I'll keep in touch Sincere!- ?""?* I. Burt Speoaal Events Directo %1