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SS DISTRICT 7 DEEP S^UTH AjsA CONVENTIOI^., J n ?√ß I M?╟≤ i ?√ß'!,is October 10-11, Hotel Peabt Tennessee EXPLORATION Schedule of events Wednesday, oct. 9 MOONGLO W COCKTAIL PARTY 7:00 P.M., Hotel Peabody ? * Followed by dancing on the Plantation Roof of the Peabody Thursday, oct.' 10 ?╟úBATTLE OF THE MEDIA?╟Ñ 3:30 A.M., Venetian Room, Hotel Peabody Direct Mail J. S. Roberts, Director of Adver- tising, Retail Credit Company. Jess Roberts js well qualified to represent direct mail; At RCC, he has guided the promotional activities of a company whose* advertising has been done almost entirely by direct mail. He is a past president of the Direct Mail Advertising Association and a past director of AFA. Television George G. Huntingdon, Assistant to the President, Television Bu- reau or Advertising. After'serv- ing as Director of Sales Develop- ment for the American Broad- casting Company, George went to Dancer-FitzgerakLSample as Director of Media Research. Now at TvB as assistant to Pete Cash ??. ?╓¬ and director of sales development, he is an excel- lent choice to champion television. yllPS . Y fridaJ^i6rninG A.M^Venenan Room, Hotel .rJ ?╟≤ *.. DonaldHalsey, Vice-Presi- dent, F^&gerald Advertising Agency, New Orleans; Don/ is { no ?╟úJax-of-all-trades?╟Ñ (pun in- tended). He is first, last and al- ways,^ an advertising man. He has been in advertising since 1932, at Fitzgej^ald since M-6, where he has been active?╟╓ on the Jax Beer, Jack?╟╓s Cookies and Higgins Boats accounts. Don %tells ?╟úWhat Happened When the Atom Hit the Agency* Business?╟Ñ in a bombastic talk. Thomas L. Barnes, National Retail Sales Promotion and Advertising Manager,* Sears, Roebuck and Company. Tom supervises the preparation of newspaper adyertisiog for Sears?╟╓ more than 705 retail stores and directs Sears?╟╓ na- tional advertising program. His is a monumental job?╟÷one, he does with'the same finesse and thor- oughness which he presents in his powerful, talk with you! % . PRESIDENTS?╟╓ LUNCHEON 12:00 Nodn, Skyways Hotel Peabody Honoring the Presidents of the I D clubs in t.the Deep South District Presentation of award to industry accomplishing the South?╟╓s best public relations job, 1956-571 Featured Speaker ?╟÷. Sidney R. Bernstein, Editor, Advertising Age. V One of the best-known and most respected mem- bers of the advertising profession, Sid is vice-presi- dent as well , as editor of Ad Age, and the editorial director of Advertising Requirements and Indus- trial Marketing. With Advertising Age sinqe its in- ception in 1930, and editor since 1938, Sid has spent his erifire business career in the business publishing field?╟÷most of it in connection with advertising and marketing publications. A warm and wonder- ful man; Sid Bernstein brings warmth and wonder- ment to this noontime session! FRIDAY AFTERNOON 2:15 P.M., Venetian Room, Hotel Peabody ?╟úAD CLUBS AND THE AFX?╟Ñ Panel discussions $nd featured speakers ,* C. James Proud, President and f - 11 General Manager of Advertising . Federation of America. No* man is better qualified to- talk about AFA than its new president; Jim Proud, With the Federation since 1947, Jim has served as field representative, editor of the AFA monthly News Letter, assistant to the? president, and ?╟ finally, upon Elon Barton?╟╓s < | recent retirement, was appointed president; Don?╟╓t miss hearing ?╟úfy[r. AFA?╟Ñ himselT-rJim Proud! - ?╟╓ . * * Robert M. Feem^ter* Chair- man of the Board, ,AFA. Bob?╟╓s list of business achievements ip- . eludes: Director of Advertising for the Wall Street Journal, Chairman of the Executive Com- mittee of ?╟╓Dow Jones; and many more?╟÷climaxed' by Chairman of the Board of AFA?╟÷which brings him to Memphis for the 7th District * conclave. ?╟  For the ?╟úbig business?╟Ñ outlook on advertising, Bob Feemster?╟╓s interesting talk is a must. FRIDAY EVENING / 7:00 P.M., Hotel Peabddy ?╟≤ LAS VEGAS PARTY . t Cocktails, banquet and dancing, ? followed by a date with Lady Luck. Play money*and devices * for use of same will he furnished in the game room. Use your winnings to buy valuable prizes! PLUS the most fabulous prize of all! A 5-day expense paid vacation at the magnificent Sands Hotel in Las Vegas! 'Your package registration receipt is your chance' at this once-in-a-lifetime vacation. Transportation to and from Las Vegas, plus five days?╟╓ at The Sands. Drsfwing will be held at the Las Vegas Party Friday night. REGISTER TODAY!