ent000621-001

This item has not been digitized in its entirety. The original item is available for research and handling at the UNLV University Libraries. Additional digitization is available upon request. Please contact Special Collections to request additional digitization or with any questions regarding access at special.collections@unlv.edu. No. 3 Hollywood, California, Tuesday, September 1, 1964 Price 10 Cents MOTION PICTURE EMPLOYMENT UP NAB 'Piggyback* Amendment Goes Into Effect on TV Today By AL FINESTONE New York. ?╟÷ National Association of Broadcasters' piggyback amendment on multiple commercials goes in effect today with a variance on its operation. Reporter that station monitoring over the first few weeks will indicate how the rule is working out. NAB doesn't expect it to become 100% effective, at least not immediately, but is encouraging it. Adopted with FCC nudging, the NAB code amendment is designed to eliminate commercial clutter and obtain smoother station breaks by integrating commercials related in character, purpose and use. Broadcasters say this is primarily an agency problem, and each situation will have to be resolved individually. This will make (Continued on Page 5) NAB yesterday told The Hollywood MGM Sales Drive Starts October 1 MCM has delayed its five-month sales drive in celebration of its 40th anniversary from Sept. 1 to Oct. 1, and will distribute cash prizes plus a European vacation to branches and personnel winners in the various categories set up by v-p and general sales manager, Morris Lefko. Lefko will make a tour of various divisions and speak to sales forces before the drive officially begins. He is due today from the east along with president Robert H. O'Brien; Maurice (Red) Silverstein, president of MCM International; and Benjamin Melniker, v-p and general counsel. Clark Ramsay, executive aide to O'Brien, got in yesterday. The home office will gander several (Continued on Page 5) RCA's TV Set Sales Looks Biggest Yet New York.?╟÷RCA color receiver sales to dealers are running 55 percent ahead of a year ago, and dollar volume is considerably over that for black- and-white sets, the company reported yesterday as it revealed sales had passed the million mark at the earliest date in its history, "more than a month ahead of last year's record race." Raymond W. Saxon, division v-p said "Continued growth of color TV which has been accompanied by a sizable increase in our black-and-white TV business, will establish 1964 as RCA's biggest television sales year." "Rogues' Sells Abroad To Six Territories Four Star Television has sold its new hour-long comedy-adventure series, "The Rogues," to six foreign countries with a slate of additional sales in the offing, according to Tom McDermott, president of Four Star. McDermott said the new vidseries had already been bought from Four Star International by England, Canada, Hong Kong, Australia, Japan and the Phillipines for nearly simultaneous debut with U.S. Agencies Sign Pact Nine more talent agencies have signed the new franchise agreement of the Writers Guild of America West, making the current total of signatories to 34, according to Michael Franklin, WGAW executive director. Signing were John W. Schallert, Jerome Siegel Associates, Briskin-Levee, Adams & Ray, Cordon Molson, Peter Fleming, Henry Lewis, Reece Halsey, Jerry Bick. Pippa Scott Guests on New 'Ben Casey" Seg Producer Wilton Schiller has signed Pippa Scott for guest-star role in the "A Thousand Words Are Mute" segment of Bing Crosby Productions "Ben Casey" rolling today. Teleplay is by Broadway and film writer Allan Scott, Miss Scott's father. John Meredyth Lucas will direct. Arthur Jacobs-Lee Thompson production did a sensational $216,000 at 20 hardtops and four drive-ins in an unusual booking week that saw all the multiple attractions scoring very well although sliced pretty thin, with seven different bills spread out over 162 the- (Continued on Page 4) 'Mary Popping,9 'Way to GaV Are JL.A. Boxoffice Standouts By REED PORTER The two standout attractions in the first-run week ending tonight at Los Angeles theatres were Disney's "Mary Poppins" opening exclusive run at Crauman's Chinese and the advent of 20th-Fox's "What a Way to Go!" in the B?? ?√ß?√ß?╟≤ ^ s* j i_i multiples after its 12 solo weeks. The lading Gets Hot on "Selena Mead' Stories Hollywood bidding is reported "hot and heavy" for the rights to the "Selena Mead" series, written by Patricia McGerr, and running in This Week magazine. Added incentive to the "undercover" bidding is the fact that the Doubleday publishing company will bring "Selena" out in book form late this fall, it was learned yesterday. It is understood that the main bidding for the stories about a female secret agent, described as "a lady counterpart to James Bond," involves a projected TV series. The first "Selena Mead" story was published in This Week last October. Checks Presented From IA Locals Anniversary Fete The Motion Picture Relief Fund and the Will Rogers Memorial Hospital each was presented with $900 checks yesterday as the result of the June 27 dinner honoring five IATSE locals on their 25th anniversary. At the same time, Eugene Arnstein, Allied Artists studio manager who acted as management liaison for the event, was honored for his work by Leo Moore, Projectionists Local 165, who was chair- (Continued on Page 9) 2900 Monthly Rise Over Last Year By Bill Ornstein Employment in the motion picture industry, for the first six months of the year showed a marked improvement over last year, for the same period, according to Maurice I. Cershenson,chief of Department of Industrial Relations, Division of Labor Statistics and Research for California. The monthly averages for the six months of 1964 tallied 226,900 as against 224,000, for an increase of 2,900 in the work force. While the early part of the year loomed as slow, conditions perked up with March so that first seven months totals showed a gain of 300 per month average. The January-to-july figures this year against 1963 revealed 262,- 700 tally in 1964 and 262,400 for last year. July this year was the best month for workers in several respects. The (Continued on Page 9) Medallion Net Rises One-Third New York.?╟÷Medallion Pictures' net for year ended April 30 was $377,954, up one-third from year before, while the tax bite was $400,- 000, according to president Benjamin Schrift. Earnings before taxes and amortization were $1,002,000. Company, which distributes action features to theatres and TV, showed 40 percent sales increase in fiscal year. Levlne Puts on a .Show as He Announces "Harlow* Pic By VANCE KING With his customary showmanship, Joseph E. Levine, president of Embassy Pictures, yesterday announced the purchase of the Jean Harlow biography by Irving Shulman, that Carroll Baker will play the title role in the film which he will personally produce in association SW Theatre Approved Federal Judge Edmund L. Palmieri in the Southern District of New York has approved petition of Stanley Warner circuit to build a new 1400-seat hardtop in San Diego, following a hearing last Thursday attended by various S-W executives and attorneys. Maurice Silverman of the anti-trust division of the Department of Justice represented the government. Bids will now be taken for the project, second California site to be approved in the last few months, the Topanga Plaza Shopping Center being the first, to seat 1,200. ?√ßmflBIHHHBHnni with Paramount and that Gordon Douglas will direct the multi-million-dollar picture in color and wide-screen. The announcement was made at a press luncheon at the Beverly Hills Hotel's Crystal Room which was specially decorated for the occasion with festoons of balloons and nylon paneling. Even the table floral pieces fit in with the overall decor. After Levine made his short talk, the curtains at the north end of the room parted to reveal Miss Baker in a decollete negligee, riding in a chauffeur- (Continued on Page 9) Los Vegas Riviera V/ I AS VFRAS N io*- LAS VEGAS, NEVADA LIBERACE EXTRA ADDED ATTRACTION ABBE LANE