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Digital ID
ent001531-098
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I agree.Freeman company PUBUQ RELATIONS y"- n/t Mr. Paul Harrison Union Pacific Railroad Company 422 West Sixth Street Los Angeles, California Dear Patti, I spoke to Paul Beach about the following matter when we were discussing an advertising subject and he referred me to you. ?╟≤ : MOM is just finishing a $2, 500,000 musical production called "Meet Me In Las Vegas" and we are planning to premiere it about the middle of January. We discussed the idea of a World Press Premiere in Las Vegas, bringing in about 200 national press people on a special train from the Coast for the occasion. What are the possibilities ??f hiring a special Union Pacific train for this promotion, and perhaps fixing up one of the cars as a charity gaming room, using Las Vegas play money, and creating a real Western gaming motiff complete with costumed dealers, etc? Perhaps the press person who ends up with the most play money at the end of the trip will get a real prize. We discussed this idea because we realize the long train trip from Los Angeles to Las Vegas must be made attractive to get these people to come to the premiere via this method, and we also planned on a special buffet and musical enter- tainment. m I would appreciate your comment on this idea as we would like to get rolling on it shortly, with perhaps a meeting between you, the MOM people, and myself in order to set it up smoothly. Kindest regards, 6j|V|E ^ A L * * 449 SOUTH BEVERLY DRIVE ?╟≤ CRESTVIEW 6-4326 /&<!