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ft 9 5 - J A Los Angeles, Calif. February 1 7 , 19^2 Mr* if*. C. Schmidt « Omaha* Following our Meeting in Las Vegas February 11th with Messrs* build. Strong and Bracken, and later with the Mayor and City Commission of Las Vegas, a plan for advertising water conservation in las Vegas was approved, this plan incorporates the following* Vegas newspapers, these advertisements to run on about the following schedule* February 1*1-, 21 March 7, 21 April 4, 16 May 2, 9 , 16, 2}, JO June fe, 13, 20, 27 July k, 11, 16, 25 August 5 , 12, 19, 2$, September f£, 1 2 , 19 The first two of these advertisement a are each three columns by twelve inches in depth. There say be some variation In the sizes of the subsequent advertising as may be dictated by circumstances. m It should be noted that this advertising schedule con- \templates advertisements each week for the first two weeks and \ \hen alternate weeks for the next five weeks or through April /$ and then each week thereafter through September 19 th. This carries through the peak load and intensifies the use of space toping the period of heavy consumption. Monday. F ! (... there is to be & spot radio program. This contemplates the use of five announcements each day, seven days per week. All of these announcements will be made over station KENO, using copy which we are to furnish. Cost of this radio advertising will be #50,00 per month# Journal, beginning this week, will conduct a daily contest among school children which Is to continue to the close of the school year early in June. This contest involves an award of $1.0 0 in defense stamps for the beat water conservation suggestion received that day from the child by the newspaper. The newspaper Itself is to make all awards. The suggestion chosen each day is to be printed on the front page of the Las Vegas Review Journal and that newspaper, also, is to carry on a continuous news and editorial campaign boosting the contest. Approximately 26 advertisements in each of the two Las Also, in addition to the above, the Las Vegas Review