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Convention Center from a booth or other designated area provided for such purpose. 2. (a) No chips, checks, cards or tickets or coupons redeemable in cash, or other indicia of cash value shall be offered to or given away to the general public, either on or off of the licensed premises of any licensee subject to these rules and regulations, provided, however, that the licensee of an authorized bingo game may provide for free bingo games by drawings, or otherwise, only within the area where bingo games are actually played and may give free bingo games, or tickets therefor only to paid bingo players, or authorized players of free bingo games, who are seated as a player at such bingo game at the time said drawing or other distribution of free bingo games is held. (b) No free drink tickets shall be distributed for any purpose whatsoever at any location other than the Clark County Convention Center from a booth, or other designated area provided for such purpose; provided, however, that the foregoing prohibition against the distribution of free drink tickets shall not be construed to prevent any licensee, subject to these rules and regulations, from giving or distributing free drinks to any or all persons in the licensed premises of any such licensee. 3. No person subject to these rules and regulations, (except tavern, or beer, or beverage licensees as permitted by ordinance) shall give away free food to the general public, except that hotels and gambling casinos may give away free hor d'oeuvres between the hours of 5:00 P.M. to 7:00 P.M., but only if the place of service, whether portable or stationary, is supervised and operated by a separate attendant. 4. No person subject to these rules and regulations shall advertise any distribution of free gifts or other "give-away" items of any value whatsoever, whether of a souvenir or other nature, by means of radio, television, newspapers, trains, buses, airlines, motel and hotel posters, or bulletins, or by any other advertising media of any nature whatsoever, except as may be authorized from time to time by the Board of Commissioners of the City of Las Vegas in conjunction with a special celebration, event or contest of such person as hereinafter provided. 5. No person subject to these rules and regulations, shall operate, or cause to be operated, sidewalk loud speakers, either outside or immediately inside the premises of such person and no loud speaker or noise amplifying device shall be operated inside of the premises of such person in such a manner as to unnecessarily increase normal and usual or unavoidable noises in the public streets of the City of Las Vegas. 6. No person subject to these rules and regulations shall place or cause to be placed on any public property in the City of Las Vegas, including the sidewalks and streets of said City, any searchlights, or display of prizes, or awards, or any advertising of any nature whatsoever; provided, however, that nothing herein shall prevent the installation of searchlights or the use of advertising, or the display of prizes or awards, on private property. 7. No person subject to these rules and regulations shall conduct on or from such person's licensed premises more than two (2) special celebrations, or events, or contests, in any calendar year, commencing with the calendar year beginning January 1st, 196o. In the event any such person desires to conduct and sponsor a special celebration, event, or contest, application for a permit therefor shall be filed with the Board of Commissioners of the City of Las Vegas not less than sixty (60) days in advance of the date of such proposed celebration, event or contest; provided, however, that the Commission, for good cause shown and in its sole discretion, may receive and act upon any such application which has not been filed within the time herein prescribed. The application shall state the name and address of the licensee; the period of time during which said celebration, event, or contest is to be conducted; the prizes or awards, if any, which are to be given to participants in or winners of any event or contest; the souvenirs or free gifts, or other items having a value in excess of $1.00 which are to be offered to the general public during any such celebration; and the extent and method of advertising to be used in promoting any such celebration, event, or contest. The Commission shall issue a permit for such celebration, event, or contest, if it finds that the proposed method and operation thereof is not contrary to the best interests and general welfare of the inhabitants of the City of Las Vegas and is not contrary to the promotion and protection of health, comfort, safety, welfare and property of such inhabitants; provided, however, that as a condition of approving such application and issuing such permit, the Commission may limit the period of the proposed celebration, event, or contest, and may authorize the distribution of free souvenirs, or free gifts, or free advertising material, or free prizes, or free awards which are in excess of the value of $1.00, including advertising thereof which is otherwise prohibited by Section 4 hereof, but no such approval shall extend beyond the period authorized by the permit issued for such celebration, event, or contest; and no such approval shall 2-3-60