ent001330-047

t RODGER WARD PrMident RWP PRODUCTIONS 509 W. Wisconsin Ave. Milwaukee, Wis. Phone: BR. 1-7250 August 4, 1963 COY POE V. Pres. Eim. Producer Mr. Jack Entratter, Van Bernard Productions. CBS-TV, Hollywood, Cal. Dear Jack; I am being very mild when 1 say your telephone call upset and baffled ?╜e. To accuse me of running out on a show is tantamount to accussing you of not paying Patti mge?╟÷result, we would be out of business if that had happenned end 1 know no other business. The charge is serious when a fellow?╟╓s very livelihood is jeopardised and 1 should like to face any one that will accuse me of ever running out on a show* How, the vital gtatlstics; Mach ground work had been laid prior to our signing of Red. Upon signing, I sent wires from The Sands and we were well into this promotion before your cell. HU have signed nationally known firms as sponsors?╟÷there are over 100,000 (Bne Hundred Thousand) sponsors tickets off the press and into the hands of the public, (sample enclosed) The sponsors are billed and payment predicated on the usual policy of payment befote the show. I can?╟╓t send them a wire and ask them for a check and 1 am sure you understand this. All media in this area broke with the story of Red's coming. Rodger flew in here and taped for CBS-TV, NBC-TV and Redio-a section was set up in the special events pages of the Journal, Mercury taped for TV and have been running-elso 6 spots daily bn radio(Rodger is test driver for Mercury and he and Parnelli Jones and Troy Ruttman drive Mercurya in the races-). The text of the mayor's proclomation is enclosed. The Milwaukee Braves ticket offices will handle the advance sale along with the Pair Ground box office. There will be three races at the Fair here next week, Red's name will be on the cars driven by Paraelli Jones, this year?╟╓s 500 winner-Rodger Hard and Troy Rnttman. Over 100,000 people will see these three races. Great ballyhoo end 1 feel certain that all the 19,000 plus seats that we now have available will be sold by the tire the lest race is run the 18th. He can add track side teats as the warrants end we will be shooting for 30,000 people. INDOOR SPORTS 8HOWS OUTDOOR SPECTACULARS