ent001302-052

February 5, 1973 TO: All General Managers FROM: Mr. L. Stephen Savoldelli SUBJECT: The General Managers1 Meeting To Be Held at 2 p.m., Friday, February 9, 1973, and the Genepfl Managers'-Advertising Managers' Meeting To Be Held at 10 a.m.. -.Tuesday.' February .13. 1973 Please submit any suggestions you wish included in the agenda for the General Managers1 Meeting to be held on Friday, February 9, 1973. The time has come for our yearly review of our advertising programs. (Please see the Minutes of the Vice Presidents1 and General Managers' Meeting held on May 3, 1972.) The meeting of 10 a.m., Tuesday, February 13, will deal with advertising: Perry Lieber will discuss the overall hotel and casino budget. Each General Manager should invite his Advertising Manager to this meeting, and they should be ready to make a presentation re the following: Advertising Program for 1973 for the (here insert the name of your property) I. A continuous market research program has been implemented. This will supply some of the facts which will underlie your reasoning for your yearly advertising budget. In the presentation to be made on February 13, 1973, please analv?P vour prinr^a] cQmppfrjtinn. t.hpir hot.pl and rA^Tjio far-Hi tie?, and their advertising in comparison to yours. II* The next part of your presentation should be devoted to an evaluation of the pffprt.iypnp^ of your advertising during 1972 and the first, month of 1973,. This should include your expenditure's for billboards, spectaculars/ twenty-four sheet posters, raiLfl, television, etc. In the future, please do not enter into any major advertising contract without submitting it to me, so that I can get the approval of Mr. Gay. III. Evaluation of your media strategy and budget employment: A. Characteristics of the person who is a customer for your gambling, hotel and other services. , , lf Who is your principal customer? ; \ 2.. Who is.your secondary customer? ?╟≤ . ' '. ..?╟≤,'".,