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Mr. 1. O. Schmidt - Omaha: GFHC&. GF EH^CUTlVfi ASSISTS Los Angeles, Galif. February 17, l$k2 ^EB 1 7 1942 LOS iUrtGi&fcS, CAi Following our meeting in Las Vegas February 11th with Messrs, guild, Strong and Bracken, and later with the Mayor and Qlty Commission of Las Vegas, a plan for advertising water conservation in Las Vegas was approved. This plan incorporates the following: :? ?' ? Approximately 26 advertisement* In each of the two Las Vegas newspapers, these advertisements t© run on about the following schedule: February 21 March 7, 21 April 4. IS May 2 § 16 23, 30 June b, 13, 20, §7 July E, 11, IB. 2j August 5, 12, 19, 26, September 5, 12, 19 The first two of these advertisements are each three eolumns by twelve inches in depth. There may be some variation in the sizes of the subsequent advertising as may be dictated by circumstances. It should be noted that this advertising schedule contemplates advertisements each week for the first two weeks and then alternate weeks for the next five weeks or through April and then each week thereafter through September 19th. This carries through the peak load and intensifies the use of space during the period of heavy consumption. Concurrent with the newspaper advertising, and beginning Monday, February 16th, and continuing throughout the advertising, there is to be a spot radio program. This centemplates the use of five announcements each day, seven days per week. All of these announcements will be made over station KENG, using copy which we are to furnish. Cost of this radio advertising will be #50 •GO per month. Also, in addition to the above, the Las Vegas Review Journal, beginning this week, will conduct a daily contest among school children which is to continue to the close of the school year early in June. This contest Involves an award of fl.GO in defense stamps for the best water conservation suggestion received that day from the child by the newspaper. The newspaper itself Is to make all awards. The suggestion chosen each day is to be printed on the front page of the Las Vegas Review Journal and that newspaper, also. Is to carry on a continuous news and editorial campaign boosting the contest.