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135 S OUT H F OU R T H S T R E E T U S V E O A S ’ N E V A O A Realtors Reproduced from: Journal LAS VEGAS, N EV A D A , SUNDAY, M A Y 2 7 , 1956 Deal For New 8-Million Dollar Vegas Shopping Center Completed In the largest single transaction in unimproved property in the history of Clark County, final papers were filed yesterday for the sale, for three-quarter million dollars, of the 50-acre site in the triangle formed by the junction of E. Charleston Blvd., and Boulder Highway with E. Fremont St. The acreage will be developed into a huge $8,- 000,000 shopping district by a group composed of Arthur A. Desser, Harold Garfield and Joseph Bandler, all of Beverly Hills, Milton Prell of Las Vegas; and ^Howard Chann of San Francisco, who purchased it from the noted San Francisco financier, Joe Shoong. While the actual sale price for the site was not listed in the pa­pers filed Friday afternoon at the county recorder’s office, revenue stamps indicated a cost of $750,000. Thomas A. Campbell, head of Campbell Realty Company of Las Vegas negotiated the sale, repre­senting both the seller and the buy­ers, and will be associated with the principal leasing agent, Carl C. Harwin of Beverly Hills, in leasing of property in the shopping district. Attorney W. Bruce Beckley of Las Vegas was local legal repre­sentative for the buyers; while the law firtn of Gavin McNabb, Schmulowitz, Sommer and Wyman of San Francisco represented Shoong. Designed by the renowned firm of Pereira and Luckman, planners, architects, ajid engineers, the mammoth “ shopping' district” will be known as “ The Plaza,” and will incorporate such metropolitan-type shopping facilities as two types of department stores, a gro­cery super-market, major drug store, and a large variety of other stores and service shops; as well as such “ comfort” features for customers as boardwalk pushcart taxi service on the malls and courts; afternoon and evening en­tertainment, including music and style shows; and the eye-appeal of small, park-like gardens and lawns. There will be parking for 3100 cars. Tentative lease negotiations al­ready indicate that businesses in ‘ ‘The Plaza” will include Ron-zone’s of Las Vegas; a retail store of one of the country’s leading mail order houses; a, large chain drugstore; and a super-market to be operated by a Southern California grocery chain. Firm confidence in the present sound economic health and futhre prosperity of the Las Vegas region was expressed by Milton Prell, partner in the purchasing and de­veloping group; “ Our findings, following an ex­tensive survey, have convinced us that Greater Las Vegas can well support the de-centralized type of suburban shopping ‘district’ which we will develop. We expect to see the population of Metropolitan Las Vegas grow to at least 100,000 within the next five years; and we have sound reasons to antici­pate the establishment in this area of many new industries, especially in the field of electronics.” Filing of the papers for the land sale was handled by Pioneer Title Insurance Company. According to the firm’s vice president and gen­eral manager, M. M. Sweeney, the three-quarter million dollar sale was the largest transaction for 50 acres of unimproved land in the history of this area. #323-C