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f the Western International Hotels pledge. ^&eW ?╟≤#** W. I. H. now has its own sales and reservations centers in New York (phone 661-7300) and Chicago (phone 337-8100). **?·^H We mean what we say. in any language?╟÷we keep our t the Western world We mean a?╟÷we'll find your client a room if we have to get it from the competition. ?√ß?√ß e President?╟÷so ?√ß fO keep when you have 110 reservations centers for instant confirmation from anywhere to anywhere. It's the rule at every one of our 60 hotels around thi *' I <8> WESTERN INTERNATIONAL HOTELS *^nJ> makes this pledge <& TAMPICO CUADAIAIARA WUA ^AT/CUAHO a o 10 u \7 MM ICO CI TY "When you have our certified reservation and arrive by the time stated on your confirmation, we will have a room for you. If we should fail, we will secure a room for you at another hotel, hire your transportation to it, pay for your room and the next day will again pay for the taxicab to bring you back to our hotel where we both wanted you to be in the first place." -Xrc^ju^ Edward E. Carlson, President, Western international Hufola zAnd here are 17 others. If you want to send your client where the action is in Mexico?╟÷where all the sun. sky. music and entertainment is?╟÷pick out one or more of the hotels above. They're Western International Hotels de Mexico?╟÷all operated by one great company, not only internationally famed for its accommodations, extraordinary cuisine and service, but- also famed for prompt payment of commissions. Some are seaside resorts, or metropolitan hotels; others are conveniently located motor inns. No matter where you send your client in Mexico one thing's for sure: you'll never go wrong in a Western International Hotel. WESTERN I INTERNATIONAL HOTELS '^-TSr.^ir deWwxnn " . I *r C*M V. ?╟≤?╜ ?╟≤?╟≤?? DECEMBER. 1967 EL MARKET YEARBOOK/1967 WESTERN INTERNATIONAL HOTELS LOEW'S HOTELS book bin at Loew's big 3 and take a vacation yourself! Booking problems? Exacting clients? back at the agency, you're relaxed and When you book 'em at Loew's renowned care free . . . and those commission resort hotels, you take a speedy vacation cheeks keep piling in promptly. Hook from travel agent woes! One quick call 'em at Loew's.. . and take a great vaca- gets a confirmed reservation.. .and puts tion . .. all winter long! your worrying in our lap. We make sure your clients gel the right accommoda- Call or write your local Loew's Hotels tions... at the rate quoted ... combined reservation office lor colorful brochures with service, cuisine and facilities that'll and tariff sheets on all of Loew's Big 3 bring 'em hack for more. Meanwhile, Resort Hotels. all ^ L<>o w'??.. .each different MIAMI BEACH menca no PUERTO RICO NASSAU .mericana I (%radISC island Other teeir'f Holelt ?╟≤ New York ( ny: The Americana tne Summit the Regenc) I ho Warwick rtw Drake ( it) Squire Motoi inn Ixtcw's Midtown Motor Inn Howard lohnson'i Motoi Lodge ?╟≤ San I ranciaco: Hotel Mark Hopkini ?╟≤ ( hicago: Hotels Amba&sador ASTA TRAVEL NEWS