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'Alcoholic Beverage EXECUTIVES?╟╓ NEWSLETTER No. 1327 - August 27,1965 -5- Fleischmann appoints: John A. Malloy to the newly created post of V. P., Director of Advertising & Sales Promotion and William Wallace to another newly created post of V. P. in charge of imports. . .Paul Masson Vineyards elects Albert Haft Treasurer and Chief Administrative Officer;Ernest G. Mittelberger V. P. in charge of Public Relations and Advertising; Stanford J. Wolf V. P. - Marketing. . .Rheingold Breweries continues its march southward - extending its distribution for the first time into Washington,D.C. Forman Brothers will undertake the distribution. . .Senator Thruston B. Morton of Kentucky will be the honored guest and principal speaker at the annual Bourbon Month luncheon, sponsored by the Bourbon Institute, at the Plaza Hotel Wednesday,Sept. 1st. . .Gordon's introduces pre-mixed Martinis - gin and vodka. The gin martini is 70 pf. and the vodka 60 pf. They come in very attractive bottles. . .Introduced in Califor- nia "Celebration" a non-alcoholic champagne. Youngs Market and the Williams George Co. are exclusive distributors in Southern California. . . Beginning early in September Browne-Vintners will advertise "Nectarose" wine on color TV. It will be the first color wine TV commercial. The campaign will open in Philadelphia. Jack Musick, president of Hiram Walker, very pleased that Thorne's 10 year old Scotch, introduced in N. Y. this week, has been awarded a gold medal by the British Bottlers Institute at Brighton, England. The award, designating Thorne's as the top whisky in the deluxe Scotch export category, was based r-. 20% on quality, 30% on color and aroma, and 50% on flavor. Thorne?╟╓s won by a wide margin over numerous entries. The contest was held as a part of the program of the International Brewers and Allied Trades Exposition a few days ago. Thorne's will sell for over $8.00 in New York. It will be limited to retail outlets in the "Scotch capitals" of the U. S. in 1965. It will be gradually introduced in Chicago,Los Angeles, Houston, Dallas, Detroit and Miami before the end of the year. Said Mr. Musick, "We could have sold our entire, limited supply for 1965 in two weeks if selling it was out only concern. Instead we plan to bring it into the U. S. market by market as supplies become available." Willie Craig, director of production for Thorne's distilleries,was guest of honor and principal speaker at the unveiling of the Scotch to the press this week. Harold Dols will be national brand manager for the brand. The brand will be "distinctively" adver- tised. The magazine campaign employs an unusual layout technique in which the Thorne's bottle (a very unusual looking bottle) dominates more than half of the bleed page in full color. This was the week for "Premium" priced Scotches. Barton Distilling announces that it has acquired sole U. S. and Caribbean distribution rights for The Glenlivet - a 12 year old,91pf. Scotch - which will sell for close to $10.00 in New York or, as Barton puts it "at an average of $1.00 more than Chivas Regal". Lester S'. Abelson, president of Barton, said, "Many famous Scotch whiskies advertise the use of whisky from the Glen- livet parish on their labels and in their ads. However, the Glenlivet is the only pro- duct which is wholly produced in the Glenlivet Parish and is, therefore , the only pro- duct which can be designated as 'The' Glenlivet." We read in the bulletin of the National Association of Alcoholic Beverage Importers that the Joint Committee of the States to Study Alcoholic Beverage Laws held a meeting last week at which it was reported that all but 14 states - 8 control and 6 open - have substantially adopted the uniform code that was drafted and recommended by the Joint Committee in 1963. A strenuous effort will be made to bring the 14 non-conformists