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ent000831-027

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ent000831-027
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University of Nevada, Las Vegas. Libraries

THE GREATEST CARNIVAL "TALKER," NATE EAGLE, OF THE WORLD OF MIRTH SHOWS, EXHORTS A CROWD NATION'S SPECTACLES MAKE DAZZLING ARRAY Hurry! Hurry! Hurry! On the carnival midway the talker makes his pitch and the tomtoms thump, the Ferris wheels squeak, a Little Egypt wiggles, fire-eaters spit flame and the sickly sweet smell rises from the popcorn and hot taffy. This carnival feeling of variety and excitement has spread across the whole U.S. LIFE has expanded the definition of midway to describe the all-over spectacle of American entertainment and on the first 16 pages of the special issue presents samples of the biggest, brassiest, lushest, most extravagant midway the world has ever seen. Many of its attractions are outdoors?╟÷water shows, drive-in movies, fairy-tale amusement parks?╟÷for not since the days of ancient Greece and Rome has a nation assembled, so much alfresco entertainment. Indoors there are the theatrical temples of Broadway, the gaudy nightclubs, the rain bow-lighted electronic jungles of the TV studios. Swarming this midway are cus tomers by the million; this year $2 billion clicked across the box-office counters. These customers demand the very best and the modern midway impresario must spend like Croesus to lure them into his scattered tents. Where is Europe's?╟÷and the world's?╟÷greatest floor shoi over from Paris at a cost of a mere million, it is playing to packed tables in a nightclub in Las Vegas (left). Along this midway the pitchman's magic has lost none of its allure. Gone is the crackling patter that could drag the rubes in to see two-headed calves?╟÷and gone are the rubes as well. But in their place the modern sophisticate still stirs to the same tantalizing, high-blown promises that he will be thrilled, amazed, amused. You've paid your money, folks, now step right up. LOVELY GIRLS FROM PARIS' LIDO NIGHTCLUB HANG OVER CROWD AT LAS VEGAS' STARDUST