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O f f i c e r s a n d D i r e c t o r s T H U J A S A . C A M P B E L L P R E S I D E N T S P E N C E R L . B U T T E R F I E L D V I C E - P R E S I D E N T W I L L I A M C O U L T H A R D S E C Y . - T R E A S . H A R R Y E. M I L L E R J A M E S C A S H M A N J O H N B U N C H % L A S V E G A S V A L L E Y W A T E R D I S T R I C T 9 0 0 S O U T H 5 t h S T R E E T LAS VEGAS, NEVADA T e l e p h o n e 5 9 2 0 Until around the middle of September it appears that the greatest emphasis might well be *l i — " ' ................. ............................... placed on registration. Or, at least, urging registration so that all of those interested in the bond issue will qualify themselves to vote on September 30. 3. Radio: In conjunction with the newspaper advertising campaign, spot announcements should also be broadcast on all four radio stations. The copy, or material for these announcements can be based upon the salient features to be brought out in the newspaper advertising campaign as outlined above. Jack Pepper has already been given authority to start using such spot announcements. A more comprehensive program can be worked out by the Alex Struthers Agency in the event that the proposed arrangements are made with that firm. 4. Television: It appears not only highly desirable but almost essential that advantage be taken of the facilities of KLAS-TV in furthering the campaign. There are probably a variety of ways for handling television exploitation of such a campaign. One of the most convinc­ing might to arrange for a series of graphic charts or diagrams illustrating the depletion of the underground water supply. That is, we know from figures furnished by the State Engineer's Office that the underground water reservoir in Las Vegas Valley is diminishing at the rate of between 10,000 and 15,000 acre feet annually. Translated into gallons, this is equivalent to somewhere between 9,000,000 gallons and 13,500,000 gallons daily. t | M | || | , ——i i i i I, iiniiimn mu ?« - • - The State Engineer estimates the safe yield of the underground supply to be 30,000 to 35,000 acre feet annually. In 1952 the discharge from wells, springs and upward leakage amounted