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Photographs of Casa Malaga signs, Las Vegas (Nev.), 2002

Information

Creator

Date

2002

Description

Daytime and nighttime views of the Casa Malaga signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 4615 S Las Vegas Blvd
Sign details: The Casa Malaga resides on the east side of the strip, among the decaying roadside motels. The property is in the style of most of the motels in the area. A small office sits up front, with a drive next to it, and leading to a parking lot in the back of the property. The parking lot is surrounded on the east, north, and south sides by one story groups of rooms. The pole sign resides in the front parking lot, next to the street
Sign condition: Structure 2 Surface 2 Lighting 2
Sign form: Pylon
Sign-specific description: The main advertisement for the establishment is the roadside pole sign which faces north /south. It consists mostly of a single white, steel pole with a double-backed steel cabinet. The cabinet is an eight-sided geometric figure, appearing as a swollen cross shape. The middle, horizontal section being larger and wider, than the cross member. The white cabinet is treated with red painted text. The top section reads "Casa," the second "Malaga," and the third reads "Vacancy." All of the texts are in capital letters lined over the contours with bent tubes of neon. Just below the top cabinet, two single-faced cabinets sandwich the pole, facing north/south. The white cabinet with white faces contains vinyl lettering. On the east and west faces of the small office up front, channel letters with clear plastic faces, a gold polished band around the edges, and maroon, and red neon on the interior.
Sign - type of display: Neon; Incandescent
Sign - media: Plastic
Sign animation: Flashing, chasing
Notes: The channel letters which spell motel on the south and west wall of the main office chase. The two signs take turns flashing on, one then the other, as the first shuts off. The incandescent bulbs, which line the bottom of the roofline of the office, chase each other as well.
Sign environment: The Casa Malaga resides between the Little Church of the west and the Glass Pool Inn.
Sign - thematic influences: The only theme present is its significance in design to the classic roadside motel. It falls into this theme seen throughout the southern end of the strip. The tall double-backed pole sign, small front office, and surrounding lengths of rooms, all fit into this motif.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Flashing; Chasing; Pylon; Neon; Incandescent; Plastic

Digital ID

neo000015
Details

Citation

neo000015. Southern Nevada Neon Survey Records, 2002-2018. PH-00401. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. http://n2t.net/ark:/62930/d12805600

Rights

This material is made available to facilitate private study, scholarship, or research. It may be protected by copyright, trademark, privacy, publicity rights, or other interests not owned by UNLV. Users are responsible for determining whether permissions are necessary from rights owners for any intended use and for obtaining all required permissions. Acknowledgement of the UNLV University Libraries is requested. For more information, please see the UNLV Special Collections policies on reproduction and use (https://www.library.unlv.edu/speccol/research_and_services/reproductions) or contact us at special.collections@unlv.edu.

Standardized Rights Statement

Digital Provenance

Original archival records created digitally: Digital materials archived from websites

Language

English

Publisher

University of Nevada, Las Vegas. Libraries

Format

image/jpeg
application/pdf