Outdoor Sculpture Plan, 1985-1990

GREEN VALLEY AND THE ARTS OUTDOOR SCULPTURE PLAN 1985-1990 So it is impossible to detach the form from the idea, for the idea only exists by virtue of the form (Flaubert) INTRODUCTION A recent survey of the American public opinion on the arts, conducted by the National Research Center of the Arts, an affiliate of Louis Harris and Associates, Inc., indicates that 93% of the American people feel it is important to the quality of life to have available in their community facili-ties like museums, theaters and concert halls. (Five Year Planning Document 1986-1990. National Endowment for the Arts) Resources such as museums and participatory programs in the arts assume even greater importance in an age of increasing leisure time. The arts as applied to architecture, design, and publics works of visual arts are kindling community interest as well as pride in ones own environment. Evidence exists linking the incorporation of good design in public areas and facilities to a reduction in vandalism. (Cities. Counties and the Arts, Associated Council of the Arts 1970) The American public has been referred to as a sleeping giant as far as the arts are concerned. Wherever and whenever the arts have been brought to people, through exihibitions and touring shows, the response has been significant. There is a documented audience for the arts! Culture and cultural experiences are the pleasures of living, at a time when the struggle to survive has become a worldwide concern. This gives the arts high purpose and a noble mis-sion. Art is of itself all-inclusive and gives one a feeling of awe in its presence, a new awareness of beauty, a deeper understanding of the meaning of life. PURPOSE The purpose of the Outdoor Sculpture Plan is to articulate clear and consistent direction for management to follow in achieving long and short term objectives relative to the systematic incorporation of the arts within Green Valley. POLICY American Nevada Corporation's Business Plan seeks to "improve upon the existing image of Green Valley as a master planned community while positioning ANC as a professional leader in the development field." Furthermore, a major corporate pri-ority has been identified relative to establishing a "sense of arrival" to the Green Valley community through "people areas" and "cultural events." PROGRAM SCOPE General Goals 1. Demonstrate the importance of art to the quality of life in a community through fostering an appreciation of and broadening the availability of arts and culture in Green Valley. 2. Develop arts and cultural projects that will contribute to the long term appreciation of land in Green Valley. Specific Goal Develop a recognized quality outdoor sculpture museum in Green Valley over a five year period. Objectives 1. Design a phased project providing for the incremental allocation of human and financial resources. 2. Create each phase as a complete unit to insure that sub-sequent phases can be contingent upon the vitality of the preceeding phase. 3. Design the project to be compatible with existing and planned residential, commercial and business projects to insure: a) privacy of residential properties b) public access to business and commercial areas are not obstructed or congested c) maintenance expenditures for common areas are minimized 4. Seek corporate, business, governmental and private spon-sorship to help support each activity to the maximum extent possible. 5. Develop profit centers within the project to assist in offsetting operational costs. PROGRAM PLAN PHASE 1 CREATION 1985-1987 Creation of a Sculpture Park in Green Valley C 1. Identify a site to be known as "Sculpture Park of Green Valley." Requirements: 3 acres, parking area for visitors, buses, bicycles, walkways, benches, picnic tables, childrens areas, water fountain and rest rooms, - park main-tenance and landscaping. C 2. Establish an agreement with Sculpture Placement, Wash-ington, D.C. for two exhibitions of J. Seward Johnson, Jr. sculpture to be held at six month intervals, to include 6-7 pieces at a cost not to exceed $7,000 in-clusive of transportation, insurance and leasing fees. C 3. Establish an agreement with Fine Arts In Metal Art Foundry, San Jose, for two exhibitions of life size outdoor sculpture to be held at six month intervals, to include 6-7 works, at a cost not to exceed $12,000 per show, inclusive of transportation, insurance and leasing fees. C 4. Establish an agreement with local artists to show their sculpture as a community service (transportation and insurance would be the responsiblity of each artist). C 5. Establish an outdoor information center as a focal point in the park, to serve all of Green Valley as well as the sculpture park. (This could be a joint venture of ANC and Green Valley Builders Coop.) C 6. Identify a project director who would be responsible for the development and implementation of all plans as set out (marketing, art consultant program, sponsor-ships, cooperative agreements with other enitities, educational programing, coordination and facilitation). C 7. Establish a volunteer, docent program. C 8. Expand partnership activities established with the Clark County School District to include a) year round tours, b) artists-in-residence programs, c) annual art fests, d) art competitions, etc. C 9. Create a strong marketing program targeted for local and tourist participapation. C 10. Develop and/or expand partnerships with other non-profit entities: University of Nevada Las Vegas, Clark County Community College, Allied Arts Council of Southern Nevada, Nevada Council on the Arts. C 11. Provide for private, prestigious sculpture openings appproximately five times a year. C 12. Provide for family-style sculpture openings for the general Green Valley community four times a year. C 13. Identify corporate sponsors for student and artist competitions as well as for the purchase of site specific sculpture and/or the visiting exhibits. C 14. Develop an artist consultant program to assist art enthusiasts in securing sculpture thereby establish-ing a profit center. (Works could be sold at a price somewhere between dealer's cost and gallery costs). C 15. Recruit vendors to sell ice cream, drinks, hot dogs, balloons, etc. as traffic warrants. C 16. Annually, purchase two sculpture for a permanent col-lection as investment pieces. PHASE II EXPANSION 1988-1989 Carry over all of phase one activities and add: E 1. Expand childrens1 park area to include participatory water sculpture (Baskin Park) E 2. Create a Sculpture Square and/or a Meditation Point E 3. Add jogging and bicycle paths E 4. A modular unit would be used as a "Gift Shop" to market tee shirts, post cards, posters, etc...."I visited Sculpture Park in Green Valley and I'm better for it" Second profit center established. E 5. An additional modular unit to be used as a small sculpture gallery to augment the art consultant pro-gram and increase profits from sale of sculpture. E 6. Seek additional corporate sponsorship for all aspects of the park: exhibition costs, sculpture purchase, artist-in-residence program, etc. ( PHASE III GREEN VALLEY OPEN-AIR MUSEUM 1990 Museum with eight permanent sculpures in addition to rotating exhibitions Projected Profit Centers: Gift Shop and Sculpture Gallery fully operational Touring exhibitions to be sponsored by local businesses and corporations t (