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ent001000-009

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ent001000-009
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    University of Nevada, Las Vegas. Libraries

    Magnet for the traffic and business is the entertainment at the Sands, produced since it opened by Jack Entratter. By Saturday's dinner show, he will have presented 7,486 shows in the Copa Room, and 36,510 hours of continuous entertainment in the Lounge. Jack has spent some $18,210,000 on ehtertainers* salaries alone, signing 35,150 show salary checks since 1952, for about 2652 different performers of all types. Entratter*s shows have been seen by 4,491,000 people seated in the Copa Room, and an estimated 7,300,000 people in the Sands Lounge, who spent an average of 34 minutes watching the lounge entertainment or listening to the unusual music Jack presents there. Entratter is now president of the Sands, guides the entire operation, leaves the casino functions completely up to partner and vice-president Carl Cohen, long time Las Vegas veteran and considered the most knowledgeable casino operator in the State. Under Cohen, 217 personnel service and host thousands of players on his policy of courtesy and understanding that have made the Sands casino the warmest and most pleasant one here in Las Vegas. In the 10 years of its operation, the cost of running the top showplace in the world has reached $76,000,000 now averages $24,815 a day. Entratter pays 727 employees nearly $4,000,000 in wages - another $1,000,000 goes for fringe benefits paid for by the hotel. Seventy-one per cent of the employees own their own homes in Las Vegas; 94% own their own cars. Entratter started guiding the Sands operation before it opened when he cane out from New York to join the late Jakie Freedman as partner and vice-president. Then, the hotel had 200 rooms and 415 employees - the yearly traffic to Las Vegas was about 2,700,000 visitors. Today Jack worries over 465 rooms, another 83 being built will be ready by sometime in February, and another 328 2