Letizia, Marla, 1953-

Marla R. Letizia is the founder of Big Traffic Mobile Billboards in Las Vegas, Nevada. The company operates mobile billboard advertising trucks and employs brand ambassadors to carry WOBI® walking billboards for retail, gaming, and entertainment clients such as Caesars entertainment, Tropicana, and Cirque Du Soleil. Letizia founded Big Traffic in 2001 after leaving a successful broadcast journalism career to raise her two children. She met her husband, Tom Letizia, while working at KLAS-TV channel 8 as an assistant production manager. She later became the first female director of live television news broadcasts in Las Vegas at channel 8. She also developed a TV show called "Las Vegas Turnaround" and a syndicated production called the "Parenting Network." Letizia grew up in Las Vegas and is a former president of Congregation Ner Tamid and a founding member of the board of trustees of the Meadows School in Las Vegas.

Sources:

Josephs, Susan. "Marla R. Letizia." JW Magazine. Accessed June 15, 2015.http://www.jwi.org/page.aspx?pid=819#sthash.uqNNuc9z.dpbs.

Senator Reid (NV). “Tribute to Marla and Tom Letizia.”Congressional Record 155: 145 (October 8, 2009) p. S10309.