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Letizia, Marla, 1953-


Marla R. Letizia is the founder of Big Traffic Mobile Billboards in Las Vegas, Nevada. The company operates mobile billboard advertising trucks and employs brand ambassadors to carry WOBI® walking billboards for retail, gaming, and entertainment clients such as Caesars entertainment, Tropicana, and Cirque Du Soleil. Letizia founded Big Traffic in 2001 after leaving a successful broadcast journalism career to raise her two children. She met her husband, Tom Letizia, while working at KLAS-TV channel 8 as an assistant production manager. She later became the first female director of live television news broadcasts in Las Vegas at channel 8. She also developed a TV show called "Las Vegas Turnaround" and a syndicated production called the "Parenting Network." Letizia grew up in Las Vegas and is a former president of Congregation Ner Tamid and a founding member of the board of trustees of the Meadows School in Las Vegas.


Josephs, Susan. "Marla R. Letizia." JW Magazine. Accessed June 15, 2015.

Senator Reid (NV). “Tribute to Marla and Tom Letizia.”Congressional Record 155: 145 (October 8, 2009) p. S10309.