Kovell, Hank, 1921-2002

Publicity agent Hank Kovell worked for the Frontier and Fremont Hotels in Las Vegas, Nevada and owned his own firm, Kovell Incorporated, which did marketing for numerous hotels on the Strip and downtown from 1964 to 1969. He organized local merchants to produce the first free coupon book that became a staple of the downtown gaming industry. He authored the book The Poor Man's Guide to Las Vegas.