Bernard Kaufman was born on June 29, 1939 in St. Louis, Missouri to Rose and Charles Kaufman. He married Barbara Kaufman on March 26, 1961. n 1968, they moved to Las Vegas, joining Bernie’s brother, Herb, in the growing city who had opened the first Wonder World store. Bernie assisted in managing the family businesses four Wonder World stores, until they were sold in 1982. At that time, he went into the car rental business, which he sold in 2000 and then went into airport advertising. Bernard and Barbara have two children, Carrie and Andrew Kaufman.