Search Results
neo000003-003
Description
Sign animation: Chasing, flashing, oscillating
Notes: The text letters on the porte-cochere and entrances hold a three step animation: The incandescent bulbs all oscillate rapidly inside the letters, then steady burn on, and finally come to rest in the off position. The sequence then repeats. The main pylon sign carries several different sections which all hold different animation patterns. Inside the middle sculptural piece, the incandescent bulbs, which encrust the star shapes, oscillate in a twinkling fashion. The bulbs which border the outlying portion of the middle section chase each other, with the inner row running downward, and the outer row chasing upward. The double rows of incandescent bulbs that create the outer border, also chase each other in a similar fashion. The outer-most lane, of the double rowed bulbs, animate chasing downward, while the inner is treated with chasing animation, which chases upward. The bulbs, which encrust the bottom of the main marquee oscillate, as well as the bulbs on the widths edge of the main message center. The incandescent bulbs, which fill the text in the main marquee of the pylon, oscillate rapidly while the vertical red bars of neon, animate behind them. They star in the middle and chase out to either side illuminating all of the bars, then chase back to the center leaving them dark. They then start all illuminated, and curtain open to either side, then animates, chasing each other from either side back to the middle again. Once all illuminated, they flash off, on, off, on, then off. The marquee seems to be the one with a set sequence. On the main message board, the golden image of the cowboy animates in three stages, rocking back and forth, as if riding the bull. The letters, which adorn the tower of the building, animate in sequence. The incandescent bulbs in each letter light up individually one at a time from left to right, then once all are illuminated, they each oscillate one at a time, from left to right. They then light up continuously from left to right again one at a time, and then turn off. The letters, which run vertically on the northwest side of the tower, also have the same sequence.
Notes: The text letters on the porte-cochere and entrances hold a three step animation: The incandescent bulbs all oscillate rapidly inside the letters, then steady burn on, and finally come to rest in the off position. The sequence then repeats. The main pylon sign carries several different sections which all hold different animation patterns. Inside the middle sculptural piece, the incandescent bulbs, which encrust the star shapes, oscillate in a twinkling fashion. The bulbs which border the outlying portion of the middle section chase each other, with the inner row running downward, and the outer row chasing upward. The double rows of incandescent bulbs that create the outer border, also chase each other in a similar fashion. The outer-most lane, of the double rowed bulbs, animate chasing downward, while the inner is treated with chasing animation, which chases upward. The bulbs, which encrust the bottom of the main marquee oscillate, as well as the bulbs on the widths edge of the main message center. The incandescent bulbs, which fill the text in the main marquee of the pylon, oscillate rapidly while the vertical red bars of neon, animate behind them. They star in the middle and chase out to either side illuminating all of the bars, then chase back to the center leaving them dark. They then start all illuminated, and curtain open to either side, then animates, chasing each other from either side back to the middle again. Once all illuminated, they flash off, on, off, on, then off. The marquee seems to be the one with a set sequence. On the main message board, the golden image of the cowboy animates in three stages, rocking back and forth, as if riding the bull. The letters, which adorn the tower of the building, animate in sequence. The incandescent bulbs in each letter light up individually one at a time from left to right, then once all are illuminated, they each oscillate one at a time, from left to right. They then light up continuously from left to right again one at a time, and then turn off. The letters, which run vertically on the northwest side of the tower, also have the same sequence.
neo000003-004
Description
Sign animation: Chasing, flashing, oscillating
Notes: The text fascia sign just to the north of the giant glass display illuminates with a background of neon tubing which chases from right to left. The pattern of colors running across are a sequence banks of red, pink purple and blue vertical neon tubing, chase each other creating a pulsating movement of the individual banks of these colors. While they are animating, the channel letters, which spell "Riviera," are dark and proceed to light up one letter at a time. Once all lit they remain lit, until the background stops with all the bars illuminated. Once all the bars are lit, the interiors of the letters turn off one at a time starting on the far right. The giant mirrored section of the building, advertising for the Splash stage show. The sequence can be best described from its dramatic powering up. The entire sign comes alive with a rapid upward chasing pattern covering the surface of the tower. Once alive, small white bulbs grow out of the end of the space on the top and bottom of the end of the "Splash" text. Once all the previous elements are illuminated, the letters in the Splash logo shut off, illuminate one letter at a time in red neon, then the white neon figure of the seal balancing a ball on the end of it's nose, lights up. The neon bordered circular raceway, then animates with the bulbs in the center chasing each other in a clock-wise sequence. Once lit the vast array of white bulbs grown out of the end of the text begin to gently oscillate, as well as the sparse assortment of floating and attached incandescent bulbs on the wall of the tower. Once the bulbs animate for a few seconds, the entire wall chases downward, becoming black as night, except for the Slash logo text. Underneath the entire front side of the western face of the Riviera, the incandescent bulbs which cover the entire surface oscillate in a wildly, while the ringed entablature on the wall animates quietly in comparison. The multi-colored rings of neon tubing chase each other from left to right, chasing the distance then repeating. The sequence then changes direction and chase from left to right. Creating the tops and bottoms of the entablature are raceways lined with incandescent bulbs that chase each other from left to right. On the surface of the west wall incandescent bulbs chase each other along the raceways which run horizontally around the internally lit cabinets. The small vertical raceways which run inside the clear plastic boxes chase each other from top to bottom, but all the raceways are offset to each other by a few seconds. At the North end of the property the signage for the Riviera's, "Nickeltown" gambling attraction, dominates the corner. He animation on the large exploding sculptural fountain lights up the entire corner. The three rocketing pieces of steel are wrapped in repeating bands of their corresponding colors of blue, purple and yellow. All three simultaneously chase from bottom to top, until completely lit. Then they begin to animate in a chasing pattern from bottom to top. After a few moments of chasing, they chase from beginnig to top once more, leaving al the tubes dark in its path. Along the circular entablature, which runs the circumference of the top mass of the fountain, incandescent bulbs chase each other from right to left, but only on the side which faces the casino. The wall, which faces north, contains the multicolored banks of vertical neon bars that animate in a specific pattern. They chase each other from right to left, then only the purple neon tubing illuminates, they chase again, then only the blue neon tubing illuminates. They chase once again, and then only the gold bars illuminate. The bars chase yet one more time, then all of the tubing illuminates, thus ending the sequence. The main entrance to nickel town is adorned with neon text and images, but only the stars higher up on the wall itself animate. The incandescent bulbs elevated above the surface of the mirrored wall, animate in a soft oscillating pattern, adding the twinkling effect. The larger five pointed stars are animated on the interior by a center of oscillating incandescent bulbs, while concentric neon shapes echo outward in the yellow, purple and blue colors seen on the adjacent wall facing north. The smaller snow-flake esque star shapes are alive with oscillating incandescent bulbs. Looking upward along the north face of the closest tower, the giant vertical, Riviera channel letters animate one character at a time, oscillate then shuts off.
Notes: The text fascia sign just to the north of the giant glass display illuminates with a background of neon tubing which chases from right to left. The pattern of colors running across are a sequence banks of red, pink purple and blue vertical neon tubing, chase each other creating a pulsating movement of the individual banks of these colors. While they are animating, the channel letters, which spell "Riviera," are dark and proceed to light up one letter at a time. Once all lit they remain lit, until the background stops with all the bars illuminated. Once all the bars are lit, the interiors of the letters turn off one at a time starting on the far right. The giant mirrored section of the building, advertising for the Splash stage show. The sequence can be best described from its dramatic powering up. The entire sign comes alive with a rapid upward chasing pattern covering the surface of the tower. Once alive, small white bulbs grow out of the end of the space on the top and bottom of the end of the "Splash" text. Once all the previous elements are illuminated, the letters in the Splash logo shut off, illuminate one letter at a time in red neon, then the white neon figure of the seal balancing a ball on the end of it's nose, lights up. The neon bordered circular raceway, then animates with the bulbs in the center chasing each other in a clock-wise sequence. Once lit the vast array of white bulbs grown out of the end of the text begin to gently oscillate, as well as the sparse assortment of floating and attached incandescent bulbs on the wall of the tower. Once the bulbs animate for a few seconds, the entire wall chases downward, becoming black as night, except for the Slash logo text. Underneath the entire front side of the western face of the Riviera, the incandescent bulbs which cover the entire surface oscillate in a wildly, while the ringed entablature on the wall animates quietly in comparison. The multi-colored rings of neon tubing chase each other from left to right, chasing the distance then repeating. The sequence then changes direction and chase from left to right. Creating the tops and bottoms of the entablature are raceways lined with incandescent bulbs that chase each other from left to right. On the surface of the west wall incandescent bulbs chase each other along the raceways which run horizontally around the internally lit cabinets. The small vertical raceways which run inside the clear plastic boxes chase each other from top to bottom, but all the raceways are offset to each other by a few seconds. At the North end of the property the signage for the Riviera's, "Nickeltown" gambling attraction, dominates the corner. He animation on the large exploding sculptural fountain lights up the entire corner. The three rocketing pieces of steel are wrapped in repeating bands of their corresponding colors of blue, purple and yellow. All three simultaneously chase from bottom to top, until completely lit. Then they begin to animate in a chasing pattern from bottom to top. After a few moments of chasing, they chase from beginnig to top once more, leaving al the tubes dark in its path. Along the circular entablature, which runs the circumference of the top mass of the fountain, incandescent bulbs chase each other from right to left, but only on the side which faces the casino. The wall, which faces north, contains the multicolored banks of vertical neon bars that animate in a specific pattern. They chase each other from right to left, then only the purple neon tubing illuminates, they chase again, then only the blue neon tubing illuminates. They chase once again, and then only the gold bars illuminate. The bars chase yet one more time, then all of the tubing illuminates, thus ending the sequence. The main entrance to nickel town is adorned with neon text and images, but only the stars higher up on the wall itself animate. The incandescent bulbs elevated above the surface of the mirrored wall, animate in a soft oscillating pattern, adding the twinkling effect. The larger five pointed stars are animated on the interior by a center of oscillating incandescent bulbs, while concentric neon shapes echo outward in the yellow, purple and blue colors seen on the adjacent wall facing north. The smaller snow-flake esque star shapes are alive with oscillating incandescent bulbs. Looking upward along the north face of the closest tower, the giant vertical, Riviera channel letters animate one character at a time, oscillate then shuts off.
Photographs of Arby's and Guinness World of Records Museum signs, Las Vegas (Nev.), 2002
Date
2002
Archival Collection
Description
Daytime and nighttime views of the Arby's and Guinness World of Records Museum signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2776 Las Vegas Blvd, 2780 Las Vegas Blvd
Sign owner: Arby's: Schultzen and Harry Sax, Guinness: ?, Cj's: PDS Gaming used to be Carl Fredrickson
Sign details: Located in a small lot on the west side of the strip, north of the giant Circus Circus pylon, and just north of the Arco AM/PM, the Arby's fast food establishment shares property and a sign with Guinness World of Records, and CJ's Slot Sales Facility. The Arby's is located in the front of the lot facing the strip, flanked on either side by drives. The "L" shaped structure for the other two establishments lies in the rear, western portion of the lot. To the north of the property, is vacant desert, stretching to Sahara Ave. To the south is Fantasia Gifts. Text signage adorns both structures, as well as a small pylon on the front northeast corner of the property. This sign is located in close proximity to the street.
Sign condition: Structure 4 Surface 3 Lighting 3 The structural integrity of all the signs on the property seem to be stable and in decent repair. The surface of the Guinness channel letters is faded, and showing patches of white. The lighting on the Guinness sign does not work, but the main pylon is functional. Even though CJ's slot sales are not present in this location any more, the text on the pylon for CJ's is functional and animating. The back-lit letters on the Arby's facility are functional, but the red channel letters are not.
Sign form: Pylon; Fascia
Sign-specific description: The north and south sides the Arby's building contain red painted, channel letter text, reading "Museum & Gift Shop," with a lengthy channel arrow underlining the above text and pointing toward the buildings located at the rear of the property. The pylon sign is on the north end of the property, across the drive from the establishment itself. It is basically a two-sided, vertically standing rectangle, divided into two sections by a narrow LED message center. The top half belonging to Arby's and the bottom half designated for the Guinness establishment. Both are placed on a smaller section, which serves as the base. The top half is finished in mirrored panels, providing a reflective surface for the Arby's logo. The insignia for the establishment is the outline of a ten-gallon cowboy hat, with the text spelling "Arby's," displayed cutting through the outline onto either side of the object. The entire logo is constructed of crafted channel raceways. Two separate yellow pieces form the top and bottom portions of the hat, while the text is created in orange. All the channels are filled with incandescent bulbs, and outlined in neon. The bottom portion of the sign is also two sided with, a yellow tinged face providing space for a four lined series of text. The text reads, "Guinness World of Records Museum," in red channel letters, and filled with neon, of the same color. The entire sign itself is bordered in neon. The remaining exposed face of the cabinet is finished with mirrors also. The bottom edge of the cabinet is a sloped mirrored surface which angles down into thinner, but equally wide base that contains signage also. In polished channel letters, internally lit with red plastic faces, the text "Slot Sales," resides and contains a small arrow of the same design on the western edge of the sign. A black internally lit cabinet sits beneath that. The sides of the lower portion are mirrored panels as well. The wall signs of the building at the rear of the property, are similar to those seen on the north and west sides of the Arby's establishment. The signs run parallel to the walls of the face of the building. The building is "L" shaped with the leg of the "L" pointing east, and the longer section running north. Supported on a background held up with a series of cylindrical columns, a facade of gold, raceway bordered message banner, runs along the east face. It then recedes west along the leg of the "L", parallel to the northern face section, and angles back to meet the rest of the building. The text on the sign is spelled in red channel letters, and bordered with yellow neon. Along the shortest section facing east, the word "Guinness" is spelled. The section shooting west, and facing north, possesses the text "World of Records." The texts in both sections are almost as tall as the banner itself and in all capitals. The angled portion has smaller text, reading "Entrance" and two arrows pointed down on either side. The remainder of the eastern face is blank until the northern end of the face. On the wall above the entrance two cabinets flank a set of red channel letters reading "CJ's." The edges of the cabinet on either side of the center initials, is crafted in a triangular peak, making the two signs into arrows pointing toward the center. The outside edges are negative triangular cuts, echoing the other pointed end. The edges of the cabinet are crafted out of red raceways, lined with incandescent bulbs. Red channel letters, filled with neon occupy the white background on both cabinets. The left cabinet reads "Slot" and the right reads "Sales."
Sign - type of display: Neon; Incandescent
Sign - media: Plastic; Glass
Sign - non-neon treatments: Paint
Sign animation: Flashing, oscillating
Sign environment: The environment of the Arby's Guinness complex is one of finality. To the north a vacant lot stretches on, leaving the Arby's dangling in conclusion on the west side of the strip. Even though giants such as the Sahara and the Circus Circus loom nearby, the Arby's complex seems very alone.
Sign - date of redesign/move: In August of 2002, the Signage for CJ's was removed
Sign - thematic influences: The theme is only dealt with within the realm of the businesses that they advertise. The Guinness signage is only text, but retains the raceways that are consistent throughout strip properties. The pylon itself is a multi use structure for all the properties, with a mirrored surface, and the cowboy hat logo for Arby's. So if there is any theme present it could be linked to a somewhat cowboy theme.
Sign - artistic significance: The facade can be linked to a trend that took place in Las Vegas in the 1970's. In an effort to help with energy consumption, the incorporation of mirrored panels was put into effect to help reimburse the present effect of lighting. The pylon has a mirrored surface. A trend popular throughout the 80's as well. In a weird link to a specific casino, the Arby's western hat coupled with the mirrored surface is reminiscent of a site such as the Westward Ho Motel. It too is a mirrored surface, utilizing similar colors, and the inkling of a western theme present in its text. The yellow bulbs animated in the Arby's channel edge are comparative to the pulsating raceways of the Westward Ho.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Flashing; Oscillating; Fascia; Pylon; Incandescent; Neon; Plastic; Glass; Paint
Site address: 2776 Las Vegas Blvd, 2780 Las Vegas Blvd
Sign owner: Arby's: Schultzen and Harry Sax, Guinness: ?, Cj's: PDS Gaming used to be Carl Fredrickson
Sign details: Located in a small lot on the west side of the strip, north of the giant Circus Circus pylon, and just north of the Arco AM/PM, the Arby's fast food establishment shares property and a sign with Guinness World of Records, and CJ's Slot Sales Facility. The Arby's is located in the front of the lot facing the strip, flanked on either side by drives. The "L" shaped structure for the other two establishments lies in the rear, western portion of the lot. To the north of the property, is vacant desert, stretching to Sahara Ave. To the south is Fantasia Gifts. Text signage adorns both structures, as well as a small pylon on the front northeast corner of the property. This sign is located in close proximity to the street.
Sign condition: Structure 4 Surface 3 Lighting 3 The structural integrity of all the signs on the property seem to be stable and in decent repair. The surface of the Guinness channel letters is faded, and showing patches of white. The lighting on the Guinness sign does not work, but the main pylon is functional. Even though CJ's slot sales are not present in this location any more, the text on the pylon for CJ's is functional and animating. The back-lit letters on the Arby's facility are functional, but the red channel letters are not.
Sign form: Pylon; Fascia
Sign-specific description: The north and south sides the Arby's building contain red painted, channel letter text, reading "Museum & Gift Shop," with a lengthy channel arrow underlining the above text and pointing toward the buildings located at the rear of the property. The pylon sign is on the north end of the property, across the drive from the establishment itself. It is basically a two-sided, vertically standing rectangle, divided into two sections by a narrow LED message center. The top half belonging to Arby's and the bottom half designated for the Guinness establishment. Both are placed on a smaller section, which serves as the base. The top half is finished in mirrored panels, providing a reflective surface for the Arby's logo. The insignia for the establishment is the outline of a ten-gallon cowboy hat, with the text spelling "Arby's," displayed cutting through the outline onto either side of the object. The entire logo is constructed of crafted channel raceways. Two separate yellow pieces form the top and bottom portions of the hat, while the text is created in orange. All the channels are filled with incandescent bulbs, and outlined in neon. The bottom portion of the sign is also two sided with, a yellow tinged face providing space for a four lined series of text. The text reads, "Guinness World of Records Museum," in red channel letters, and filled with neon, of the same color. The entire sign itself is bordered in neon. The remaining exposed face of the cabinet is finished with mirrors also. The bottom edge of the cabinet is a sloped mirrored surface which angles down into thinner, but equally wide base that contains signage also. In polished channel letters, internally lit with red plastic faces, the text "Slot Sales," resides and contains a small arrow of the same design on the western edge of the sign. A black internally lit cabinet sits beneath that. The sides of the lower portion are mirrored panels as well. The wall signs of the building at the rear of the property, are similar to those seen on the north and west sides of the Arby's establishment. The signs run parallel to the walls of the face of the building. The building is "L" shaped with the leg of the "L" pointing east, and the longer section running north. Supported on a background held up with a series of cylindrical columns, a facade of gold, raceway bordered message banner, runs along the east face. It then recedes west along the leg of the "L", parallel to the northern face section, and angles back to meet the rest of the building. The text on the sign is spelled in red channel letters, and bordered with yellow neon. Along the shortest section facing east, the word "Guinness" is spelled. The section shooting west, and facing north, possesses the text "World of Records." The texts in both sections are almost as tall as the banner itself and in all capitals. The angled portion has smaller text, reading "Entrance" and two arrows pointed down on either side. The remainder of the eastern face is blank until the northern end of the face. On the wall above the entrance two cabinets flank a set of red channel letters reading "CJ's." The edges of the cabinet on either side of the center initials, is crafted in a triangular peak, making the two signs into arrows pointing toward the center. The outside edges are negative triangular cuts, echoing the other pointed end. The edges of the cabinet are crafted out of red raceways, lined with incandescent bulbs. Red channel letters, filled with neon occupy the white background on both cabinets. The left cabinet reads "Slot" and the right reads "Sales."
Sign - type of display: Neon; Incandescent
Sign - media: Plastic; Glass
Sign - non-neon treatments: Paint
Sign animation: Flashing, oscillating
Sign environment: The environment of the Arby's Guinness complex is one of finality. To the north a vacant lot stretches on, leaving the Arby's dangling in conclusion on the west side of the strip. Even though giants such as the Sahara and the Circus Circus loom nearby, the Arby's complex seems very alone.
Sign - date of redesign/move: In August of 2002, the Signage for CJ's was removed
Sign - thematic influences: The theme is only dealt with within the realm of the businesses that they advertise. The Guinness signage is only text, but retains the raceways that are consistent throughout strip properties. The pylon itself is a multi use structure for all the properties, with a mirrored surface, and the cowboy hat logo for Arby's. So if there is any theme present it could be linked to a somewhat cowboy theme.
Sign - artistic significance: The facade can be linked to a trend that took place in Las Vegas in the 1970's. In an effort to help with energy consumption, the incorporation of mirrored panels was put into effect to help reimburse the present effect of lighting. The pylon has a mirrored surface. A trend popular throughout the 80's as well. In a weird link to a specific casino, the Arby's western hat coupled with the mirrored surface is reminiscent of a site such as the Westward Ho Motel. It too is a mirrored surface, utilizing similar colors, and the inkling of a western theme present in its text. The yellow bulbs animated in the Arby's channel edge are comparative to the pulsating raceways of the Westward Ho.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Flashing; Oscillating; Fascia; Pylon; Incandescent; Neon; Plastic; Glass; Paint
Mixed Content
Photographs of Arco ampm sign, Las Vegas (Nev.), 2002
Date
2002
Archival Collection
Description
Daytime and nighttime views of the Arco ampm sign on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2728 S Las Vegas Blvd
Sign details: Amid the few smaller properties that compose the area north between the Circus Circus and Sahara Boulevard, the Arco AM/PM is located on the west side of the Strip between the Guiness/Arby's parking lot to the north and the Fantasia gift shop to the south. Like many other everyday institutions located on Las Vegas Blvd, it's roadside advertisement fits into the neon picture with ease. The structure itself is nothing like the treatment of the pylon, which sits on the eastern most edge of the property, in close proximity to the street. The actual mini-mart, customer facility is located in the background, on the western end of the lot, and faces east. The standard array of fuel pumps occupy the majority of the remaining space on the lot.
Sign condition: Structure 4 Surface 4 Lighting 4 notes: The structure, surface and lighting all are around the same condition. Several neon bars have come loose at the base of one of the legs, and the neon on the north side of the pylon is not functioning properly. The surface of the sign is in good shape, in need of a thorough cleaning.
Sign form: Pylon
Sign-specific description: The pylon sign for Arco AM/PM resides on the southeastern corner of the property, near the street, sitting in a planter of rocks. It sits on the west side of the strip, and faces north/south. The basic shape of the double-backed roadside pylon is a simple design, similar to any other sign at a typical gas station. Two square posts support a cabinet wider in diameter with the lettering and logos for the property. Between the two posts are three, descending, square, internally lit, message boards, advertising the price for gas. It stands in a bed of rocks, in close proximity to the street and faces north/south. The two legs are finished in a polished, silver, reflective surface. The three internally lit, white plastic, cabinets advertise for the prices of fuel, and begin approximately six feet or so from the ground up into open space inside the legs. At this height, neon wraps the poles, creating a pattern up the sides. Tubes of white neon wrap the three outer sides of the pole, repeating every two inches or so, striping the surface. The legs actually support two smaller cabinets stacked on top of each other to create a larger surface. The two cabinets are the same in general dimensions with the top section having rounded corners. The bottom cabinet is black on the exterior with the inner face a giant white channel pan lined horizontally with tubes of white neon. Two sets pan channels are set onto this field. The first is the two letters "am" and the other being the finishing portion "pm" The "am" section is painted two-tone orange and red, and the "pm" is a two-tone purple and blue. The letters are lined on the inside edge with neon. The white field is bordered in neon as well. The top cabinet is a blue pan channel lined horizontally with blue neon. White channel spell "Arco" in the middle of the field, and four triangular shapes converge to form the diamond shaped Arco symbol.
Sign - type of display: Neon; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing
Sign environment: The fueling station resides on the northern edge of the strip before Sahara Avenue. Directly to the east, across the street is the Sahara Hotel Casino, but is flanked by smaller non-resort related properties. Along with the other two properties to the north and to the south, they seem as functional aspects for tourists and patrons of the larger properties of the Circus Circus and the Sahara. Almost dwarfed by the two nearby giants the properties can easily go unnoticed without the treatment of the illumination
Sign manufacturer: Larsen Sign
Sign - date of installation: 31758
Sign - thematic influences: The property and sign has no real thematic influence other than being an everyday facility influenced by its environment. The surroundings of abundant neon influence the sign to its treatment in order to have an impact.
Sign - artistic significance: The sign is significant artistically for it represents a piece of everyday life, dressed up to fit in on the Las Vegas Strip. The structure of a two-legged pylon so often seen at other non neon treated gas stations is the same, yet the coat of neon turns it into a unique piece of the Las Vegas strip. Other facilities seen with the same treatment are the Walgreen's, Arby's, McDonalds, and Fatburger.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Pylon; Neon; Backlit; Steel; Plastic; Paint; Graphics
Site address: 2728 S Las Vegas Blvd
Sign details: Amid the few smaller properties that compose the area north between the Circus Circus and Sahara Boulevard, the Arco AM/PM is located on the west side of the Strip between the Guiness/Arby's parking lot to the north and the Fantasia gift shop to the south. Like many other everyday institutions located on Las Vegas Blvd, it's roadside advertisement fits into the neon picture with ease. The structure itself is nothing like the treatment of the pylon, which sits on the eastern most edge of the property, in close proximity to the street. The actual mini-mart, customer facility is located in the background, on the western end of the lot, and faces east. The standard array of fuel pumps occupy the majority of the remaining space on the lot.
Sign condition: Structure 4 Surface 4 Lighting 4 notes: The structure, surface and lighting all are around the same condition. Several neon bars have come loose at the base of one of the legs, and the neon on the north side of the pylon is not functioning properly. The surface of the sign is in good shape, in need of a thorough cleaning.
Sign form: Pylon
Sign-specific description: The pylon sign for Arco AM/PM resides on the southeastern corner of the property, near the street, sitting in a planter of rocks. It sits on the west side of the strip, and faces north/south. The basic shape of the double-backed roadside pylon is a simple design, similar to any other sign at a typical gas station. Two square posts support a cabinet wider in diameter with the lettering and logos for the property. Between the two posts are three, descending, square, internally lit, message boards, advertising the price for gas. It stands in a bed of rocks, in close proximity to the street and faces north/south. The two legs are finished in a polished, silver, reflective surface. The three internally lit, white plastic, cabinets advertise for the prices of fuel, and begin approximately six feet or so from the ground up into open space inside the legs. At this height, neon wraps the poles, creating a pattern up the sides. Tubes of white neon wrap the three outer sides of the pole, repeating every two inches or so, striping the surface. The legs actually support two smaller cabinets stacked on top of each other to create a larger surface. The two cabinets are the same in general dimensions with the top section having rounded corners. The bottom cabinet is black on the exterior with the inner face a giant white channel pan lined horizontally with tubes of white neon. Two sets pan channels are set onto this field. The first is the two letters "am" and the other being the finishing portion "pm" The "am" section is painted two-tone orange and red, and the "pm" is a two-tone purple and blue. The letters are lined on the inside edge with neon. The white field is bordered in neon as well. The top cabinet is a blue pan channel lined horizontally with blue neon. White channel spell "Arco" in the middle of the field, and four triangular shapes converge to form the diamond shaped Arco symbol.
Sign - type of display: Neon; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing
Sign environment: The fueling station resides on the northern edge of the strip before Sahara Avenue. Directly to the east, across the street is the Sahara Hotel Casino, but is flanked by smaller non-resort related properties. Along with the other two properties to the north and to the south, they seem as functional aspects for tourists and patrons of the larger properties of the Circus Circus and the Sahara. Almost dwarfed by the two nearby giants the properties can easily go unnoticed without the treatment of the illumination
Sign manufacturer: Larsen Sign
Sign - date of installation: 31758
Sign - thematic influences: The property and sign has no real thematic influence other than being an everyday facility influenced by its environment. The surroundings of abundant neon influence the sign to its treatment in order to have an impact.
Sign - artistic significance: The sign is significant artistically for it represents a piece of everyday life, dressed up to fit in on the Las Vegas Strip. The structure of a two-legged pylon so often seen at other non neon treated gas stations is the same, yet the coat of neon turns it into a unique piece of the Las Vegas strip. Other facilities seen with the same treatment are the Walgreen's, Arby's, McDonalds, and Fatburger.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Pylon; Neon; Backlit; Steel; Plastic; Paint; Graphics
Mixed Content