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Photograph of the El Cortez Hotel at night (Las Vegas), circa 1950s

Date

1950 to 1959

Description

The exterior corner view of the El Cortez Hotel at night.
Site Name: El Cortez
Address: 600 East Fremont Street, Las Vegas, NV

Image

Photograph of the entrance to the Last Frontier Village at twilight (Las Vegas), circa early 1950s

Date

1950 to 1955

Description

The entrance to the Last Frontier Village, including the Silver Slipper Gambling Hall and the Ripley's Believe it or Not Museum.
Site Name: Frontier
Address: 3120 Las Vegas Boulevard South

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Photograph of Highway 91 (Las Vegas), circa early 1950s

Date

1948 to 1955

Description

View of Highway 91 showing the Thunderbird Hotel sign, El Rancho Vegas and gas stations. Sticker on back: "Please credit Las Vegas News Bureau, 4405."
Site Name: Las Vegas Strip
Address: Las Vegas; Clark County; Nevada

Image

Photograph of the entrance to the Thunderbird Hotel (Las Vegas), circa early 1950s

Date

1948 to 1955

Description

View of the front entrance and sign of the thunderbird Hotel. Sticker on back: "Please credit Las Vegas News Bureau, 0541."
Site Name: Thunderbird Hotel
Address: 2755 Las Vegas Boulevard South

Image

Photograph of Stardust marquee and hotel front, Las Vegas, 1961

Date

1961

Description

Color photo of the front of the Stardust Hotel and a globe-shaped marquee in a parking lot in front. The text on the marquee reads: "3rd All New 1961 Revue, Lido de Paris, Adults Only, 70 Stars, 'World's Greatest Floor Show!' Live. Roberta Linn, Dick Contino, Ray Eberle, Malani Kele in the Lounge."
Show Name: Lido de Paris (Las Vegas, Nev.)
Site Name: Stardust Resort and Casino

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Golden Nugget Hotel and Casino Neon Survey document, September 8, 2017

Date

2017-09-08

Description

Information about the Golden Nugget Hotel and Casino sign that sits at 129 E Fremont St.
Site name: Golden Nugget Hotel and Casino (Las Vegas, Nev.)
Site address: 129 E Fremont St
Sign owner: Landry's INC
Sign details: This location opened in 1946 by Guy McAfee, a vice captain with the LAPD. It was bought by Steve Wynn in 1973 and remodeled in 1984.
Sign condition: 5- their sign has stayed in good condition since its installation
Sign form: Architectural
Sign-specific description: Their original concept was an old west cowboy theme and design with a Gold rush inspiration. Steve Wynn remodeled for a modest, modern design to the building almost abandoning the original design and theme. Currently there are many logos of "GOLDEN NUGGET" channeled letters containing incandescent light bulbs that have some exterior skeletal neon surrounding the letters. There are also LED lights surrounding most of the top of the first floor of the building. Also above the entrances there is a satin-like metallic gold material.
Sign - type of display: Incandescent, LED and some neon
Sign - media: Steel
Sign - non-neon treatments: Metallic gold material above entrances
Sign animation: Flashing Incandescent light bulbs
Sign environment: Located Downtown Las Vegas in the hearth of the Fremont Street Experience, across from Binion's and the Four Queens.
Sign manufacturer: AD-ART(1988)
Sign - date of installation: 1988
Sign - date of redesign/move: Mid 1980's Steve Wynn remodeled from the YESCO Kermit Wayne 1961 design to the current facade is installed between 1984-87
Sign - thematic influences: The Gold coloring in the lights and the metallic section of the sign above their entrance showcase their modern twist on their old theme.
Survey - research locations: Ad Art contact, Charles Banard's The Magic Sign, Neon Museum tour outline , Vintage Vegas Website http://vintagelasvegas.com/search/Golden+Nugget
Surveyor: Wyatt Currie-Diamond
Survey - date completed: 2017-09-08
Sign keywords: Architectural; Incandescent; LED; Neon; Steel; Flashing

Text

Photographs of ABC Stores sign, Las Vegas (Nev.), March 3, 2017

Date

2017-03-03
2017-09-01

Description

The ABC Stores sign sits at 23 East Fremont Street inside the Fremont Street Experience. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 23 Fremont St
Sign owner: Sidney and Minnie Kosasa
Sign details: The idea of the ABC stores originated in Hawaii with their first store opening in Waikiki in 1964 as a traveler convenience store selling groceries, cosmetics and souvenirs. The company now has location here in Las Vegas as well as Guam and Saipan. The owners wanted a name that everyone could remember so they named it ABC. The building that houses this ABC Store on Fremont was originally constructed in 1940. The property opened as the ABC Stores in November of 2001.
Sign condition: 5- relatively new and in good condition.
Sign form: Flat bullnose sign, though nearly a canopy sign
Sign-specific description: Above their entrance are big silver plumes that are all lined with chasing incandescent. At night these plumes look like a iridescent pearl color. There is one big plume in the middle and two on either side of the big one. On the middle plume there is a blade sign stating "ABC (vertically) Stores (horizontally)" which is also lined in incandescent on the roadside portion of the sign. The blade portion is a backlit plastic sign. Above the silver plumes is "ABC STORES" in channeled block font letters. These letters are outlined in blue neon (argon) and have gold colored incandescent that are flashing.
Sign - type of display: Neon, incandescents and backlit plastic signs
Sign - media: Plastic and steel
Sign - non-neon treatments: Neon, incandescents and backlit plastic signs
Sign animation: Chaser for the incandescents on the plumes and flasher on the incandescents in the ABC letters above the plumes.
Sign environment: This property is on Fremont in between Main and First Street. To the east would be the site of the old Famous Pioneer Club and La Bayou was to the west, but has been torn down in the past year. Across the street was the Glitter Gulch.
Sign manufacturer: YESCO
Sign - date of installation: 2001
Sign - thematic influences: The plumes that this location has look very similar to the 1970's Raul Rodriguez Flamingo feathers.
Sign - artistic significance: Could be reminiscent of the 1970's Flamingo Feathers designed by Raul Rodriguez. Though it is also remnant of the old showgirl outfits with their plumes and big feathery outfits.
Survey - research locations: ABC website http://www.abcstores.com/about/ , Acessor's Page, contact with Lovella Joy C. Romulando the Assistant Property manager.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Backlit; Plastic; Steel; Chasing; Flashing; Bullnose

Mixed Content

Photograph of an artist's rendering of a woman sitting atop the Las Vegas Club neon sign, circa 1950

Date

1950 to 1959

Description

A photograph of a woman in a swim suit is shown sitting atop an artist's rendering of the vertical Las Vegas Club neon sign, with the Las Vegas cityscape below. The illustration is signed "Boernge" in the lower left corner.
Site Name: Las Vegas Club
Address: 18 East Fremont Street

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Photograph of Googie architectural design drawing of the front exterior and marquee of the Sahara Hotel and Casino (Las Vegas), circa 1970s

Date

1970 to 1979

Description

Artist's conception of proposed facade changes to the Sahara. An enclosed pedestrian bridge crossing above the street is shown.
Site Name: Sahara Hotel and Casino
Address: 2535 Las Vegas Boulevard South

Architecture and Design Style: Googie

Image

Photograph of an artist's concept of the electric sign on the exterior corner of the Golden Nugget Gambling Hall (Las Vegas), 1945

Date

1945

Description

Annotated artist's sketch of the Golden Nugget's exterior electric and neon sign at night. A label near the bottom right says "Produced by Young Electric Sign Co." Measurements and a flashing schedule are written near the bottom and other handwritten notes are written on the left side.
Site Name: Golden Nugget Las Vegas
Address: 129 East Fremont Street

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