The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.

The Champo family, Jacinta and Manuel Champo and their daughter Stella came from Italy to Las Vegas in 1912. They lived in a room at the Union Hotel, which was located at Main and Bridger. In 1917, the Champo family bought a small ranch located about three miles south of what is Henderson today. Manuel grew fruits and vegetables at the ranch and sold them in town door to door. Stella began her education at Las Vegas Grammar School at Fourth and Bridger in 1918 and started babysitting for many of the local women when she was only ten years old. Jacinta’s death in 1927 was hard on both Stella and Manuel. Stella decided not to finish her education. Maude Frazier, who was the principal at the High School, tried to persuade Stella to stay at school. However, Stella had no more interest in school and at eighteen years old she started her career as a waitress. Her first job was at a small Italian restaurant at the Union Hotel where she learned the business. She worked as a waitress and cashier and when P.O. Silvagni opened the Apache Hotel at Second and Fremont she went to work there. Stella continued to work at the Apache until she moved to Los Angeles where she worked as a waitress for eighteen years. Stella had married John Iaconis in 1953 and they moved back to Las Vegas. Both John and Stella went to work at the Sahara Hotel. Stella was a showroom waitress and John was a tailor with his own valet shop in the Sahara Hotel. Stella worked in a showroom at Sahara for three years because it was physically demanding work. Stella went to work at Larry’s where she stayed for twenty years. Stella continued to live in Las Vegas until her death on January 18, 1998 . She was happily retired and always remembered the past and the lessons she learned from her hard work. Stella was a very optimistic and totally self-reliant woman.

On February 22, 1977, collector Lee LaVecchia interviewed musician, Vaughan O. Holt (born December 2nd, 1912 in Central, Utah) in his home in Las Vegas, Nevada. This interview covers the history of Southern Nevada. Mr. Holt offers an overview on marriage and family life in Las Vegas, local transportation, education, and occupations. Pollution, tourism, railroads, and the development of the Las Vegas Strip is also discussed. Mrs. Holt is also present during the interview.

On March 5, 1980, Clark Ellsworth interviewed his grandmother, Emma Ellsworth (born 1902 in Payson, Utah) about her experiences in Southern Nevada. Ellsworth first talks about growing up in Utah and getting married before moving to Pioche, Nevada during the Great Depression. She also talks about bringing up a family in Las Vegas as well as her and her husband’s work in running Beneficial Life, a life insurance business, in Las Vegas. Ellsworth also talks about the Mormon churches in Las Vegas, the schools her children attended, and the number of grandchildren and great-grandchildren she had at the time.