Ike Lawrence Epstein’s office at the recently opened UFC headquarters is sunlit and handsomely decorated. A black and white photo taken by the famous British photographer David Bailey of the Kray brother adorns the wall. Lawrence, as everyone knows him, is the son of Kenny Epstein and Donna Goldstein. He was born, in 1966, and raised in Las Vegas. He attended Vanderbilt University (BA 1989, JD 1992) and then returned to live full time in Las Vegas with his law degree in hand. In addition to being COO of the UFC, he is active in the family business, the El Cortez Hotel and Casino. In this oral history, Lawrence recalls his grandparents, their careers in Las Vegas, and his youthful favorite holidays being Passover and Thanksgiving. He became a bar mitzvah in Israel, a tradition he continues with his own children with Michelle Epstein. Lawrence serves the community as a board member of Meadows School and on the Stadium Board. As an executive with UFC [Ultimate Fighting Championship], Lawrence observes the overall magnitude of sports in Las Vegas in 2017, how it came to this point with professional sports, and what he envisions as the future possibilities of the city as an international sports destination.