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Slide of the neon sign for a pawn shop, Reno, Nevada, 1986

Date

1986

Description

A color image of the neon sign for a pawn shop in Reno, lit up at night. The sign reads: "Money to Loan."

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Photographs of Sterling Gardens sign, Las Vegas (Nev.), March 3, 2017

Date

2017-03-03
2017-08-31

Description

The Sterling Gardens sits at 1808 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1808 Fremont St
Sign owner: PROVIEW SERIES 19 LLC
Sign details: 1947 was the original construction year of the building for motel/ commercial living accommodations and has been that since its construction under many different names most recently known as the Bonanza Lodge Motel before the Sterling Gardens renovated and reopened in 2013. This boutique hotel is known for their Western Themed room as well as a retro 1960's themed room as well.
Sign condition: 5 - renovated sign
Sign form: Pylon
Sign-specific description: This roadside pylon has a rectangular base that holds a reader board box that they can add or take out different plastic backlit advertisements. On the back corner of this portion there is a black blade that comes out that has white squares that encase the blue mid century modern font that spell out "STERLING" vertically. On both the left and right side of the "G" there are two blue diamond shapes lined with skeletal neon. Under the vertical letters of "STERLING", horizontally is "Gardens" spelled out in green skeletal neon. Next to the cursive gardens word they have a small red skeletal neon "No Vacancy" sign.
Sign - type of display: Neon and backlit
Sign - media: Steel and plastic
Sign - non-neon treatments: Reader board
Sign environment: On the far East side of Fremont this location is surrounded by many other motels and boutique hotels.
Sign - date of installation: Original from Bonanza - c. 1950s
Sign - date of redesign/move: 2013 when it became the Sterling Gardens
Sign - thematic influences: Since this sign was a repurposed sign it shows how many of the motels on East Fremont have been around since the 40's/50's but have changed names and ownership many times, but they still keep the older signs and just fit it to their own needs.
Sign - artistic significance: The font that they use for the letters "Sterling" is a classic Mid century modern font that you could have seen for an older diner or movie theater/drive in.
Survey - research locations: assessor's website
Survey - research notes: Sterling Gardens Website http://www.sterlinggardenshotel.com/
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-31
Sign keywords: Neon; Backlit; Steel; Plastic; Reader board; Roadside; Pole sign

Mixed Content

Kramer's Midtown Motel mounted sign, Reno, Nevada

Date

2016 (year approximate) to 2020 (year approximate)

Description

View of the sign for Kramer's Midtown Motel during the day and at night. The property used to be The El Dorado but was remodeled by new owners in 2020.

1607 S Virginia St, Reno, NV 89502

Image

Big Four roof mounted sign, Ely, Nevada

Date

2019 (year approximate) to 2020 (year approximate)

Description

View of the sign for the Big Four brothel. Shots include day and night views.

135 High St, Ely, NV 89301

Image

Car Wash and restroom wall mounted sign, Wendover, Nevada

Date

2021

Description

A wall mounted sign for a car wash and a restroom with lit neon.

Image

Slide of a neon shamrock sign, Las Vegas, circa 1980s

Date

1980 to 1989

Description

A color image of a neon sign in the shape of a shamrock.

Image

Crystal 5 Theatre roof mounted sign, Elko, Nevada

Date

2016 (year approximate) to 2020 (year approximate)

Description

The roof mounted sign for the Crystal Theatre during the day with lit and unlit neon.

676 Commercial St, Elko, NV 89801

Crystal Theatre

Image

Photographs of Mirage signs, Las Vegas (Nev.), 2002

Date

2002
2017-08-15

Description

Photos show Mirage signs during the daytime. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site name: Mirage (Las Vegas, Nev.)
Site address: 3400 S Las Vegas Blvd
Sign owner: MGM Mirage
Sign details: The main attraction of the property is its spectacular exploding volcano placed among an astounding array of lagoons, waterfalls and palm trees. One of the themed hotel casinos, the architectural form takes precedence over an abundance of flashing lights and neon. Two pylon signs reside on the front of the property along Las Vegas Blvd, another on the west side of the property, two arched banner entrances are placed among them, lettering atop the towers, and various text placed among the vast stretch of landscaping are the only visible large elements of signage.
Sign condition: Structure 5 Surface 5 Lighting 5 The structure and lighting on the signs are in excellent repair, with no apparent major physical damage. The surfaces of the pylons and assorted log text, are a bit dirty, but no more than any other establishment, considering the punishment each must undergo due to the elements as well as the live volcano.
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: Just north of Caesars Palace a giant pylon sign faces north/south, on the east side of the strip. Two giant square posts support a giant backlit advertisement panel, and an adorning entablature containing the channel letters spelling "Mirage." Between the two giant legs two cabinets are present to fill the space. Just below the main backlit panel an LED screen resides just above another back lit panel. The two giant legs have a series of polished metallic panels running vertically up the sides, creating a recessed channel. The sections are separated with slight overhangs. The bottom smaller panel cabinet is an advertisement for "Danny Gans" and the main panel advertises for the "Seigfried and Roy" magic show. A small banner rests between the main entablature, and the panel, reading "Magicians of the Century." The black channel letters in the main pediment spells "The Mirage," and are filled with incandescent bulbs. The lush foliage and walkways continue north where a covered awning faced with a carved wood and brass bullnose, allows pedestrians to take a moving walkway up to the resort. The landscaping continues north where it meets a driveway denoted by a low arched banner supported by a pair of square columns on either end. "The Mirage" is spelled in polished gold channel letters, with white interiors and filled with incandescent bulbs. The banner itself is sculpted into two sweeping solid shapes on the tops and bottoms, with a series of folded ribbon like scroll shapes. The center section is crafted as to allow light to pass through the negative spaces created by the rows of positive scroll shapes. The banners face east. On the faces of each of the flanking posts, two images of jumping dolphins are sculpted and finished in the same fashion. Past the gateway the thick beds of foliage and palm trees can be seen headed back along the drives. Continuing north a multi tiered lagoon rushes circulating water on and over waterfalls, while yet more green shrubbery and palm trees encrust islands and images of eroded rocks and geological formations. The beautiful imagery continues north, twisting and turning in and behind itself to create a fantastic spectacle for a passerby to be lured in and be fascinated. Approximately in the middle of the length of the expanse, the famous functioning volcano rests quietly amongst smaller rocks and waterfalls. Just past the volcano the lagoon opens up into a wide flat area of water where bronze dolphins are positioned to look as if they are jumping out of the water. Still the rich foliage dominates the landscape, until another arched gateway interrupts the expanse to allow traffic. The foliage, and lagoon landscaping, picks up again, cozily grasping the base of a smaller pylon of similar design as the first. The two reflective paneled legs rise up to connect with a horizontal piece of the same design. A large backlit cabinet advertising for Danny Gans occupies approximately three-quarters of the space between the legs. An entablature of the same design as the main pylon, yet smaller, crowns the top of the sign. The trademark font spells "The Mirage" in black channel letters and filled with incandescent bulbs. Just past the small double sided pylon, a small of recess of rocks plays home to the end marker of the Mirage. A bust of Siegfried and Roy with a tiger is ambiently lit, provided photo opportunities for tourists. An interesting function has been added to the bust. In the flower bed behind and on the sides of the object, faux boulders are places with glowing crystals protruding from the surface. The tower of rooms for the Mirage is the popular three winged "Y" configuration converging onto a center structure. On each face of each wing, giant black channel letters spell "The Mirage" in their trademark text. Each is filled with incandescent bulbs.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign animation: Oscillating
Notes: The incandescent bulbs located within text logos on the pylon sign, and upon the tower oscillate to appear as shimmering. The effect is one of the more common animations particularly among the larger, corporate casinos.
Sign environment: The placement of the Mirage right on the curve of the Strip makes the pylons visible from a good distance from either direction. The environment displayed by the mirage is that of paradise. When walking past, and up to the property, it hard not to stop and stare at the amazing foliage and spread of waterfalls, and rocks.
Sign manufacturer: Ad-Art
Sign designer: Pylons: Charles Barnard with touches from Wynn's design group Atlandia Design Group. Dolphin Archways: Barnard and Jack Dubois as well as hotel architect, Joel Bergman
Sign - date of installation: 1989
Sign - date of redesign/move: The main pylon has since been updated with a new Siegfried and Roy Back lit Mural, a new LED screen, and another back lit plastic screen featuring Danny Gans. An internally lit banner reads horizontally across the top of the giant Siegfried and Roy Mural which reads Magicians of the Century.
Sign - thematic influences: The theme is tropical island paradise. Complete with active volcano, the front spectacle of rushing waterfalls, chirping bird noises, and leaping bronze dolphins, serves as the backdrop for the simple, slim design of the property's pylon structure. The pylons were designed to reach harmony with the structure of the tower itself, rather than the island theme. The dolphins over the entrance arches however represent the tropical island theme, as well as speaking about the dolphin habitat inside.
Sign - artistic significance: The main pylon was the first of its kind to feature a full color illuminated photographic pictoral. Designed by Rosco, it was billed as the largest of its type in the world. The resort's themed spectacular was also the first of it's kind in regards to its extravagance and unique functionality. Approximate 125,000 people visited the property on its opening day. The resort fits well into the theme of design of the large, corporate property, after all it was one of the pioneers of such a movement in Las Vegas. The Mirage also set the standards for the now frequently seen element of the attraction spectacle, and the standard of quality on the Las Vegas Strip
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Steel; Plastic

Mixed Content

Slide of an entrance sign, Boulder City, Nevada, December 1, 1931

Date

1931-12-01

Description

Black and white image of a sign at the entrance to the Boulder Canyon Project Federal Reservation in Nevada.

Image

Elbow Room Bar roof mounted signs, Sparks, Nevada

Date

2020

Description

View of the roof mounted signs for the Elbow Room Bar, including detail shots of the flag mounted roof sign and another sign reading "bar" during the day while unlit.

2002 Victorian Ave, Sparks, NV 89431

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