Automobiles on the highway leading to Boulder City, Nevada. The sign to the left of the road reads, "Boulder City, Lake Mead Lodge, Lake Mead Boat Co."

The Cash For Cars sign sits at 1716 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 1716 Fremont St
Sign owner: California Auto Sales
Sign details: This location was built in 1971
Sign condition: 3- The sign has a lot of damage on the road side of the sign.
Sign form: Pylon that has characteristics of a blade
Sign-specific description: This roadside pylon has a long yellow thin round base that the sign hangs off of like a blade. It has 4 pieces of steel that connect it to the red portion of the sign. The main portion of the sign is all outlined in a red steel rectangle that contain incandescent light bulbs. Then from the top down there are 8 plastic rectangles that are back lit by reader boards that each say something different but all in the same font. The first one is a silhouette of a car followed by "Cars", " Direct", another silhouette of a car, "Great", "Deals", their phone number , then their address. Below the plastic back lit signs is a round steel sign with white painted letters stating, "Cash for Cars" in neon. This circle has a white border in incandescent light bulbs as well.
Sign - type of display: Neon, Plastic, incandescent and a plastic reader board
Sign - media: Steel and plastic
Sign - non-neon treatments: Backlit plastic portion of sign and reader board
Sign animation: Chaser for incandescent light bulbs
Sign environment: This location is on the east side of Fremont near Bruce St. and has many different motels near it, but is close to a residential area.
Sign manufacturer: YESCO
Sign - date of installation: Has been up since at least 2007
Sign - thematic influences: This sign has similar traits to the Genuine Auto Parts sign.
Survey - research locations: Assessor's page, google maps satellite and street view
Survey - research notes: On google maps road view you can see the sign in the 2007 view but it must be a lot older than that since even in that year it had quite a bit of damage but no other photos or records were found finding its exact year of installation.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-27
Sign keywords: Blade; Neon; Plastic; Incandescent; Chasing; Reader board; Pole sign