The Binion's Horseshoe Casino Records on Poker (1960-2006) are composed of materials related to the World Series of Poker (WSOP) held at Binion's Horseshoe Casino. Publicity and promotional materials include press releases and press kits, newspaper and advertising clippings, photographs, advertising campaigns, and advertising copy. These records were mainly generated by the Binion press agent, Henri Bollinger. Other topics covered in the collection include the establishment of the Poker Hall of Fame, and promotional and publicity efforts by Binion's Horseshoe in the 1970s and 1980s.