The Golden Steer Steakhouse sign sits at 308 West Sahara Avenue. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Golden Steer Steak House (Las Vegas, Nev.)
Site address: 308 W Sahara Ave
Sign owner: Dr. Michael J. Signorelli has owned it since 2001 after purchasing it from the original owners
Sign details: Opened 1958, and started expanding in the 1970's by buying out neighboring shops. They redesigned their interior in the 90's but still kept it true to the original design. The Rat Pack was known to frequent this steakhouse and even have a dedicated booth to them. Tony Spilotro, Elvis Presley and Nat "King" Cole were a few of the many famous customers. This is the Oldest Steakhouse in Las Vegas, and still maintains their original old Vegas dining style.
Sign condition: 4-The sign looks as though it has aged, but it has done so gracefully
Sign form: Pylon with sculptural element and entrance sign on building
Sign-specific description: The Pylon sign has the main logo stating "Golden Steer Steakhouse" on a yellow sign with a black border. The black border has yellow/gold incandescent light bulbs with a small gold Fleur-de-Lis on the top. Under the main logo there is a shelf/stage holding a golden sculptural steer. The sign above the entrance is a wrap around yellow sign similar to their pylon sign with their logo and an image of a steer in between the words Golden and Steer. They also advertise Prime Rib and Seafood on the wrap around sign.
Sign - type of display: Incandescents surrounding all of their "reader board" type signs, no neon tubing
Sign - media: Plastic and steel
Sign - non-neon treatments: Reader board type plastic for for all the wording
Sign animation: Chasing:
Notes: ncandescent light bulbs
Sign environment: On West Sahara a few blocks West of Las Vegas Blvd.
Sign manufacturer: Wright Signs
Sign designer: Origninal Steer from the 60's and John Burke said the record of the designer was lost
Sign - date of installation: Pylon sign-1960's but refabricated around 2015 to its original condition, but still original steer. Sign above entrance still from the 1970's.
Sign - date of redesign/move: Pylon sign-1960's but restored around 2015 to its original condition, but still original steer. Sign above entrance still from the 1970's.
Sign - thematic influences: Sign shows old west type font. The Golden sculptural steer helps show it is a steakhouse but one that is top of the line since their sign is golden.
Sign - artistic significance: Opened in 1958, still had the prominent old west/ ranch theme that was popular in Vegas in the 1950's. Though the interior was classy their signage shows the old west cowboy style.
Survey - research locations: Assessor's page, Golden Steer website https://www.goldensteerlasvegas.com/our_history.html , Telephone conversation with John Burke the General Manager of the restaurant
Survey - research notes: John Burke has a lot of great info on their signage as well as their property. Also the Golden Steer website had a great history of the property.
Survey - other remarks: Some of the older Golden Steer signage is in the Neon Museum.
Surveyor: Emily Fellmer
Survey - date completed: 2017-07-28
Sign keywords: Sculptural; Plastic; Steel; Incandescent; Chasing; Reader board; Building-front design; Pole sign

The sign for Le Thai restaurant sits at 523 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 523 Fremont St
Sign owner: Dan and Shauna Coughlin, Dan doubles as the chef as well
Sign details: The buildings original construction year was 1934. The restaurant opened in November of 2011, Le Thai offers a famous Three curry made by Chef Dan Coughlin as well as other traditional Thai food inspired by Dans grandma and mom from Thailand. They also have a beer garden behind their main restaurant. Dan was the owner to Mix zone cafe and is the son of the owner of the King and I (Nikki Bujadham). This building has a tin facade with a pull out canopy for outdoor seating.
Sign condition: 5- looks very new and in amazing condition
Sign form: Blade
Sign-specific description: The blade is mainly made of plastic that is backlit at night time, but has a dark steel border. At the top of the sign is a circle that has Le written in black cursive on the sign, and illuminates red neon at night. Also on this circle portion of the sign it states Downtown Las Vegas in a smaller print type font. This circle is outlined in incandescents, as well as the incandescents being surrounded by red neon. Below the circle there is a red curved arrow that states Thai in black letters that have a white trim, this font looks italicized and has little circles on a part of each of the letters, this makes it a very distinct font for them specifically. Underneath the Words Thai, the sign states Noodles & Bar in a regular white block type font.
Sign - type of display: Incandescent light bulbs and neon
Sign - media: Plastic and Steel
Sign - non-neon treatments: Graphics on plastic portion of the sign are backlit
Sign animation: Chasing:
Notes: incandescent light bulbs
Sign environment: In the East side of Fremont Street, located in between Las Vegas Blvd and 6th street. To the west of the property is the Dont Tell Mama Bar and to the east is Commonwealth. Currently across the street is the Therapy restaurant and the old Emergency Arts building.
Sign manufacturer: YESCO
Sign designer: Owners Shauna and Dan
Sign - date of installation: 2012
Sign - thematic influences: The font that they use for Le and Thai are quite different but it shows the blend of how their restaurant is and does make it more distinguishable since their font draws the attention of people walking by.
Sign - artistic significance: With the usage of both Neon and incandescent the sign really does pop out which is a similar trend to many signs over the age, particularly since there is a lot of pedestrian traffic in the region. The arrow is a great direction indicator, as well as it showcases the 1950s blade sign trend with the arrow at the bottom.
Survey - research locations: Le Thai restaurant website https://lethaivegas.com/, Assessor's page, and contact with Le Thai LLC
Survey - research notes: The assessor's page said the buildings original construction year was 1934 though there was no record of what it originally opened up as.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-15
Sign keywords: Graphics; Plastic; Backlit; Steel; Blade; Chasing; Incandescent; Neon; Back to back

Luv-it Frozen Custard sits north of the Las Vegas Strip at 505 East Oakey Boulevard. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 505 E Oakey Blvd
Sign owner: Brittany and Brandon Tiedemann
Sign details: Luv-It Frozen Custard has been a Las Vegas dessert shop since 1973. They specialize in their "shakes, cones, malts, and hard packs to go." The same family, the Tiedemann's, have been operating the business for four generations. The great-grandmother of the family who opened this modest frozen custard stand originally worked at another famous frozen custard shop called Leon's in Milwaukee, WI. She brought her desire to make frozen custard to Las Vegas and made her own signature flavors. They have been using the same vendors and products to create their delectable ever since they opened. They say the only thing that has changed since they opened is "a new generation of the family and a new color for our building."
Sign condition: 4, the sign is in very good condition. However, the red paint in the letters has faded away slightly.
Sign form: Fascia, Backlit
Sign-specific description: The sign has a very modest design. The signage when looking at the front facade of the building is broken up into three different sections. The first section on the left hand are the words "Luv It" in red, serif style font and a small red heart between the two words. These words are up against a plain white background. Next to that is a small square sign that has a painted vanilla custard cone on it, also with a white background. The sign next to that reads "Frozen Custard" in the same shade of red as the "Luv It" sign and has a white background as well. On the right side of the building over the walk-up window is another sign that reads "Luv It Frozen Custard," which appears to be a combination of the "Luv It" and "Frozen Custard" signs on the front of the building.
Sign - type of display: Backlit
Sign - media: Plastic
Sign - non-neon treatments: Paint
Sign environment: The environment for this humble frozen custard stand straddles Las Vegas Boulevard and a residential neighborhood nearby. It resides near other popular properties along Las Vegas Boulevard as well, such as: Viva Las Arepas, Art of Flavors, Dino's Lounge, and many wedding chapels. It also sits fairly close to John S. Park Historic Neighborhood.
Sign - date of installation: 1973
Sign - thematic influences: The sign looks old fashioned today because they had it ever since they opened. It is a modest sign to reflect the modest business. The element of the sign that reflects back to the business is the frozen yogurt cone portion of the sign that tells you what the business is for.
Sign - artistic significance: This sign uses a symbol to articulate what the business serves. This has been a popular technique for businesses because it is easy for motorists and pedestrians to see what the business is for without having to read any other text.
Survey - research locations: Luvit website
Survey - research notes: https://lasvegassun.com/news/2009/sep/16/sketchy-neighborhood- bites-back/
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-08-25
Sign keywords: Fascia; Backlit; Plastic; Paint

The multi-colored Holiday Motel sign sits at 2205 South Las Vegas Boulevard. Originally Holiday Inn, the motel has operated for over 50 years. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2205 S Las Vegas Blvd
Sign owner: Calcaterra Family and Trust
Sign details: Holiday Motel was built-in 1952 - a one acre lot with 14,238 sq. ft. of living space.
Sign condition: 2 - The neon is not working completely, majority of the lights have not been repaired or maintained. The actual paint has shifted from a brilliant red into a subdued salmon rustic color from exposure of Sun/UV and wind.
Sign form: Pole mounted sign with reader board
Sign-specific description: The Holiday Motel is an animated sign that is part of the mid-century and Googie design. The color scheme is mostly a primary color palette of red, blue and yellow. The neon holiday typography is the only element of the sign that differs from the palette, but only when it is lit up. Instead the holiday font illuminates multiple colors to continue the clown theme effect. The sign is in true Googie fashion that popularized roadside signage from 1950s-late1960s. It is in the style of a pylon sign with a directional arrow that points towards the motel entryway. When the sign lights up the directional arrow uses a chaser to animate the arrow and its design with incandescent bulbs. The directional arrow surrounds the holiday motel square shaped portion of the sign. On the top portion of the sign is a rainbow design with five metal rods with circles at the end shooting out of the rainbow. These five rods when lit up in the evening are animated as well and produce a wave motion. On the side of the sign are separate white letters encased in red circles and are designed vertically reading the word motel.
Sign - type of display: Neon, incadescent
Sign - media: Steel and plastic
Sign animation: Animation with upper circles/rods chasing from one to the next.
Sign environment: Property is near other motels and the Stratosphere.
Sign manufacturer: YESCO
Sign - date of installation: c. 1952
Sign - thematic influences: This sign is completely influenced by the 1952 Holiday Inn sign. Both are include an animated chaser direction arrow. The initial design is completely replicated from the Holiday Inn sign. The only difference is the five animated rods in Holiday Motel and where Holiday inn sign has a star instead of a rainbow at the top of the sign. The main difference is that the Holiday Motel sign includes a side panel with the word motel spelled vertically.
Sign - artistic significance: Artistic theme includes a circus theme, but also involves the Googie roadside sign that channels the space age landing beacon. As for majority of signs in 1950s-1960s the sign itself was quite colorful and in the shape of a pylon sign to grab the travelers attention.
Survey - research locations: roadarch.com, assessor's website
Survey - research notes: There was hardly any information pertaining to the history of the Holiday Motel sign. The property was originally called the Holiday Inn Motel but had to change its name in the 1960s due to the large Holiday Inn chain.
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-25
Sign keywords: Neon; Incandescent; Steel; Plastic; Chasing; Reader board; Pole sign

Nighttime views of the Diamond Inn signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 4605 S Las Vegas Blvd
Sign details: North of the Glass Pool Inn is the Diamond Inn. The motel is on the east side of the strip, and is one of the larger properties on the southern tip of Las Vegas Blvd The facility fits into the typical model of the roadside motel on this portion of the strip. An official building sits on the north side of the property and precedes a span of pavement centered with a pool, and backed by the flanking wings of rooms. A pylon side is on the north end of the property, across a span of pavement from a grass island with a rather large statue of an elephant made of fiberglass. In the near distance behind the island, the pool house for the said pool, is adorned with distinct neon as well.
Sign condition: Structure 3 Surface 3 Lighting 3
Sign form: Pylon; Fascia
Sign-specific description: The facility fits into the typical model of the roadside motel on this portion of the strip. An official building sits on the north side of the property and precedes a span of pavement centered with a pool, and backed by the flanking wings of rooms. A pylon side is on the north end of the property, across a span of pavement from a grass island with a rather large statue of an elephant made of fiberglass. In the near distance behind the island, the pool house for the said pool, is adorned with distinct neon as well. The pylon sign is a tall vertical rectangle with a large square internally lit cabinet in the center, a message cabinet on top of the rectangle as well as a small LED screen between the two. The large, double backed, internally lit cabinet, is bordered on the faces with purple neon, which closes in the yellow and black graphic text which advertises amenities for the motel. The cabinet on top is a six sided, horizontal, diamond-esque shape, which is double backed as well. The border of the surface of the sign is created using incandescent bulbs. Diamond Inn is spelled on the surface with two lined channel letter text. The letters are filled with incandescent bulbs and bordered in blue neon. The pool's treatment also utilizes the corresponding colors of purple and pink as well. Along the roofs edge a glowing entablature is created using a top border of purple neon as well as a bottom border of pink neon. Inside the border seven pink and star shapes are crafted out of neon tubing. They run horizontally across the length of the pediment, alternating pink, then purple.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic; Fiberglass
Sign - non-neon treatments: Graphics
Sign animation: Chasing, flashing, oscillating
Notes: the letters inside of the letters of the tower actually oscillate.
Sign environment: The Glass Pool Inn resides just to the north of the Diamond Inn. Boasting a newer, yet improperly functioning pylon sign, the larger Diamond Inn property is one of the more standout establishments in the area. Its expansive lot and pink sculpture of an elephant make the Diamond Inn conspicuous.
Sign manufacturer: Diamond Head Sign Co.
Sign - thematic influences: No specific theme seems to be related to the Diamond Inn other than the typical roadside motel, typical for the south end of the Strip.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Oscillating; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Fiberglass; Graphics

Daytime and nighttime views of the ESPN Zone signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: New York-New York Hotel and Casino (Las Vegas, Nev.)
Site address: 3790 S Las Vegas Blvd
Sign details: Located in New York-New York Casino and Hotel
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: The northern end of the property is dominated by the signage for the ESPN Zone sports lounge, located inside the NY NY. The exterior signage is basically a theatre marquee entrance with a long overhang supporting an electronic message banner that reads from left to right. The majority of the theatre front is polished aluminum with thin tubes of red neon above and below the electronic reader board. Above the top edge of the actual front of the sign is a design of pan channels, crafted and shaped to form a complex background for the logo text spelling "ESPN." A wavy green crafted channel creates what looks like a horizon. The space between the marquee and the green channel is a black field laden with incandescent bulbs. Above the green channel an array of pan channels crafted into interlocking, swaying, pointed shapes. They are painted yellow and orange so the result is a bed of flames. These too are lined in the interior of the contour in red and orange neon. In the center of the entire face of the overhand in a black steel cabinet with the logo for the establishment spelling "ESPN Zone." The First portion of the two-word phrase is spelled in shallow channel letters lined with horizontal bars of white neon. The text is outlined in red neon as well. The second half spells "Zone," and is written in the same font with the "Z" being the largest letter in the sign, designed with the bottom horizontal leg underlining the rest of the letters in the word. The word is outlined with white neon as well. The latter portion is filled with horizontal bars of red neon. Situated along the middle of the sign, and against the vertical plane of the building, a blade sign repeats the design and colors of the bottom portion of the sign. The vertical cabinet is double sided spelling the "ESPN Zone" logo vertically with the same neon treatments for the respective words. The three toned background of black, green, red and orange on the bottom of the sign is interpreted on the blade. Running vertically, the black portion laden with bulbs runs against the wall, with the wavy channel next to that, disappearing temporarily behind the letters. The flames hang off of the outer edge of the sign. All of the neon treatments are seen here as well. Crowning the top of the blade sign two circular cabinets are arranged touching each other at one end, the faces pointing out to angled directions. Here the ESPN logo is arranged inside a circle. The bottom half below the letters is filled with horizontal bars of green neon, while the flames are present on the top half. The same cabinets can be seen mounted on the ends of the bottom overhang.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics
Sign animation: Notes: The letters in the vertical blade portion of the ESPN Zone illuminate one at a time, starting from the top. Once the entire phrase is lit, in flashes off then on then off, before restating. The orange and red neon tubing which resides inside the pan channels that represent flames flash on and off in a relaxed manner as if to animate the flickering of the flames. The small incandescent bulbs on the black portions above the main matrix reader board flash on and off subtly.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Steel; Plastic; Graphics

Information about the Capri Motel sign that sits at 325 Fremont St.
Site address: 325 Fremont St
Sign owner: Nemo Motel LLC
Sign details: This motel was originally constructed in 1958. Their sign states "New Rooms, Daily and Weekly", so it is unclear if they renovated or if they have new rooms daily since this has been on their sign since 2007.
Sign condition: 2- Has a lot of weathering and the paint is very faded and some neon tubing is broken
Sign form: Pylon
Sign-specific description: This pylon has a red steel base. On the top there is a rusty-red rectangle with "MOTEL" spelt out horizontally in a painted white block letter font (looks as though it had skeletal neon with most of it broken on each side). Below this is a rusty-red rectangular blade sign box that has a white plastic sign in it that states "CAPRI" vertically in Red block font letters. The base behind this sign box does look like it has holes in it every few inches as a part of its design. Below this is another rusty-red sign box that has a white plastic sign that says, "New Rooms, Daily and Weekly, Free Phone- Wifi Internet-Cable T.V.- Movies" In a mid-century modern paint effect font. This sign box looks as though there once was incandescents surrounding it but are now mostly missing.
Sign - type of display: Neon and incandescent remains
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic backlit portion of sign
Sign environment: Down on the East side of Fremont, this location has two car sales lots on either side of it and has other Motels nearby.
Sign - date of installation: Has been up since at least 2007
Sign - thematic influences: The font they use on the bottom portion listing what this location offers has that thick paintbrush effect that you would see on older signs. With this it shows that many signs were hand painted (though we do not know if this one was or not).
Survey - research locations: Asessor's Page and Google map roadside view
Survey - other remarks: Next to the Flamingo there was a motel called the Flamingo Capri Motel which is a very similar name http://vintagelasvegas.com/post/116515472029/flamingo-capri- motel-las- vegas-c1960- this.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-14
Sign keywords: Neon; Steel; Plastic; Backlit; Pole sign