A black and white image of downtown Reno. People and cars are seen sharing the small space of an alleyway while neon signs hang in the air above them. Some of the signs read: "Harrah's Bingo;" "Harold's Club, Race Horse Booking;" "Redo Cafe;" and "Palace Club." Text on the bottom of the image reads: "Douglas Alley, Reno, Nevada." Site Name: Douglas Alley (Reno, Nev.)

A color image of the Reno Arch. The sign hanging over the street reads: "Reno; The Biggest Little City In The World!" Automobiles with their headlights on crowd the street while neon signs advertising other businesses are visible in the background. Site Name: Reno Arch (Reno, Nev.)

A color image of the exterior of Club Cal Neva on N. Virginia Street in Reno. Illuminated neon signs that advertise the business' name are mounted on the outside of the building. Site Name: Club Cal Neva (Reno, Nev.)

A color image of the neon sign for Club Cal Neva on Virginia Street in Reno. The illuminated sign features a slot machine and is located on the southeast corner of the building. Site Name: Club Cal Neva (Reno, Nev.)

A color image of the Circus Circus Hotel and Casino, located on the Las Vegas Strip. The neon sign in front of the casino depicts a clown holding a lollipop and sign that reads: "Free Circus Acts, 8AM To Midnight."

A color image of the Circus Circus Hotel and Casino, located on the Las Vegas Strip. The illuminated neon sign in front of the casino depicts a clown holding a lollipop and sign that reads: "Hotel Casino" and "Free Circus Acts, 8AM To Midnight."

A color image of the neon sign for the Riverside Hotel. The red neon sign located at the top of the casino reads: '"Pick" Hobson's Riverside.' The white sign at the bottom of the casino advertises dance shows and luncheon specials. Site Name: Riverside Hotel (Reno, Nev.)