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Photographs of Somerset Shopping Center sign, Las Vegas (Nev.), April 4, 2017

Date

2017-04-04
2017-09-01

Description

The Somerset Shopping Center sign sits at 252 Convention Center Drive. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign owner: Somerset Shopping Center CO LP
Sign details: This shopping center was built in 1966 next to the Somerset House Motel. The motel was demolished in 2011; however, the shopping center is still around. Some businesses that reside in the shopping center include: a hair and nail salon, a dry cleaners, an Ethiopian restaurant, and a place for banquets to name a few.
Sign condition: 5, the sign is in beautiful condition.
Sign form: Pole
Sign-specific description: This pole sign sits close to the street so motorists and pedestrians can view it easily. A light blue pole holds up the main portion of this sign, as well as back lit plastic signs on each side of the pole that display what businesses are in the shopping center. The sign itself consists of a yellow ring that encircles three other signs. This yellow circle is covered in incandescent light bulbs that chase when the sign is lit up at night. Also, extending from this yellow circle are light blue poles in various lengths that are surrounded in neon tubes and oscillate around the yellow circle when the sign is lit up at night. In the center of the circle are three signs. The first sign is an elongated oval that has the word "SOMERSET" painted on it in bold white letters with a black outline on a light blue background. Neon tubes outline these letters. The sign under that is a large rectangle shape with each of the sides curving inward. There are also incandescent light bulbs lining the outer edge of this sign that chase when the sign is lit up. This sign has the word "SHOPPING" painted on it in bold white text against a red background. Neon tubes outline each letter of this word. The sign under this is another elongated oval that is a similar size to the "SOMERSET" sign. This sign reads "CENTER" in bold white text against a red background and neon tubes outline this word as well.
Sign - type of display: Neon, Incandescent light bulbs and back lit
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic portion of sign
Sign animation: Oscillating, chasing
Sign environment: The shopping center that this sign is located in is about a block away from the Strip and is near a few monumental properties. It resides close to the Las Vegas Country Club, the Las Vegas Convention Center, and the Guardian Angel Cathedral that Paul Revere Williams designed. It is down the road from casinos like the Wynn, Encore, Circus Circus, and the Westgate. The Peppermill, an iconic Las Vegas restaurant, is down the street as well. It was down the street from the Stardust when that property was up and running.
Sign manufacturer: YESCO
Sign - date of installation: Most likely 1966, 1960's era
Sign - thematic influences: The design of this sign is very eye-catching from the road, as are many roadside signs throughout this era of the city. Bold text and light animation make this a standout sign to attract motorists and pedestrians to the shopping center.
Sign - artistic significance: This sign appears to have some Googie design influence throughout it. It has a space age feel to it because of the yellow circle that surrounds the "SOMERSET SHOPPING CENTER" signs and the blue poles that extend from it also add to this style.
Survey - research locations: Assessor's Page http://www.clarkcountynv.gov/assessor/Pages/searchbybusinessname.aspx , Vintage Las Vegas website http://vintagelasvegas.com/search/somerset , Roadside architecture website http://www.roadarch.com/signs/nvvegas.html
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-01
Sign keywords: Neon; Incandescent; Backlit; Steel; Plastic; Oscillating; Chasing; Pole sign

Mixed Content

Michael Chin oral history interview: transcript

Date

2022-12-20
2023-01-12

Description

Oral history interviews with Michael Chin conducted by Jerwin Tiu, Cecilia Winchell, and Stefani Evans on December 20, 2022 and January 12, 2023 for Reflections: the Las Vegas Asian American and Pacific Islander Oral History Project. In this interview, Chin describes growing up in a largely Americanized household. His paternal grandparents immigrated from China and owned a laundry shop that his father worked in as well. Chin discusses his education and his interest in creative writing, including editing the school newspaper and writing an a cappella blog with his friend while in college. After graduating, he worked at the John Hopkins Center for Talented Youth as a resident assistant before getting into a graduate program and obtaining his MFA.

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Sanje Sedera oral history interview: transcript

Date

2021-04-16

Description

Oral history interview with Sanje Sedera conducted by Kristel Peralta, Cecilia Winchell, Ayrton Yamaguchi, and Stefani Evans on April 16, 2021 for Reflections: The Las Vegas Asian American and Pacific Islander Oral History Project. Sanje Sedera discusses growing up in Sri Lanka, formerly Ceylon, with his family. He shares his educational history, moving from Sri Lanka to Darwin, Northern Territory, Australia as a high schooler to learn English before immigrating to the United States to attend Idaho State University. Sedera discusses the political unrest and civil war that took place in Sri Lanka between the Tamil and Sinhalese people, and how he grew to appreciate political activism instilled in him by his paternal grandparents. Sedera shares his employment history working as a manager for K-Mart, an opportunity that brought him to Las Vegas, as well as his entrepreneurial pursuits of owning a mortgage business and becoming a realtor. He talks about the financial crisis of 2008 that led to losing his business, his attempts to run for public office, and how he helped to form Nevada's Asian American Democratic Caucus. Sedera concludes with a discussion of his Buddhist practice and how these philosophies have shaped his life.

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Cindy Baca oral history interview: transcript

Date

2019-05-22

Archival Collection

Description

Oral history interview with Cindy Baca conducted by Barbara Tabach on May 22, 2019 for the Remembering 1 October Oral History Project. Cindy Baca, born and raised in Las Vegas, talks about her family and occupation as a librarian at Escobedo Middle School. Cindy's twin daughters were present and injured during the Route 91 Festival and October 1 shooting. She describes their experiences and the Random Acts of Kindness project she piloted at her school after the incident.

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Don Perry interview, March 05, 1978: transcript

Date

1978-03-05

Archival Collection

Description

On March 5th, 1978, Karen Croteau interviewed Don Perry (b. 1928 in Clarksburg, West Virginia) about Paiute Indians and life on a reservation. Perry begins by mentioning his own Indian heritage with a Cherokee mother and his wife’s Paiute heritage. Perry focuses on his conversations with his wife’s grandmother, who lived on the Paiute reservation since birth, from who he learned about the reservations history. He particularly delves into the traditions of Indian burials, governing on the reservation, and the difference between an Indian reservation and an Indian colony. Additionally, he talks about recreation on the reservations, education of Paiute Indians, and how reservations have changed. Throughout the interview, Perry gives personal anecdotes about his life in connection to the Paiute people and his experiences with their traditions and belief systems. Perry ends by discussing governing politics of the Paiute reservation and the start of Las Vegas as a gambling town.

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Transcript of interview with Mae Farei by Martha Jane Cunningham, February 24, 1980

Date

1980-02-24

Archival Collection

Description

On February 24, 1980, Martha Cunningham interviewed her aunt, Mae Farei (born 1909 in Illinois), about her experiences living in Nevada. Farei first talks about the development of the Downtown and Strip areas. She then discusses work at the Twin Lakes Lodge and Stardust as a housekeeper, and she later mentions some of the recreational activities available to those in Nevada. She also mentions the importance of Nellis Air Force Base and expresses her appreciation for living in Southern Nevada.

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