Search Results
Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017
Date
Archival Collection
Description
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
Mixed Content
Kochy Tang oral history interview: transcript
Date
Archival Collection
Description
Oral history interview with Kochy Tang conducted by Kristel Peralta, Vanessa Concepcion, and Stefani Evans on May 26, 2021 for Reflections: The Las Vegas Asian American and Pacific Islander Oral History Project. Kochy gives a family history of her parents and how they both came to practice medicine; her father served in a Mobile Army Surgical Hospital during the Korean War and later practiced alternative medicine alongside Kochy's mother in San Francisco and Reno. Kochy shares her educational and employment path pursuing osteopathic medicine and how, with the help of Tony Marnell, she was able to open her pratice within the M Resort and Casino. She discusses her work as a Doctor of Osteopathy (D.O.) and the relationships she has built within the Las Vegas medical community.
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Transcript of interview with Eva Garcia Mendoza by Elsa Lopez and Barbara Tabach, September 25, 2018
Date
Archival Collection
Description
On the corner of 7th street and Clark, and beside the tennis courts of Las Vegas Academy, stands the law office of attorney Eva Garcia Mendoza. Eva has worked in her office since 1982, and in this time she has helped the Las Vegas community work through civil and immigration cases besides aiding in a myriad of other ways. Eva Garcia Mendoza was born in 1950, in the town of McAllen, TX-an environment that perpetuated hatred of Mexican Americans. Eva recalls the racism she endured; for instance, being spanked if she spoke Spanish in school, and her family facing job discrimination because of her skin color or her last name. Being an ethnic and financial minority was difficult, and Eva remembers nights as a child when she would cry herself to sleep. Eva showed resilience in the face of adversity as she states, “you rise to the level of your teachers’ expectations.” With the encouragement of her band professor, Dr. L.M Snavely, she began higher education at Pan American College. She moved to Las Vegas in 1971 and began to work before being accepted at UNLV to study Spanish literature. She graduated in the class of 1973. In 1975, Eva applied to become a court interpreter, a decision that would drastically change the trajectory of her career. She earned the coveted position and began to work beside Judge John Mendoza who was the first Latino elected to public office in the state of Nevada. Several years later John and Eva would wed. Judge Mendoza passed away in 2011. Eva talks about how extraordinary his legacy is-from his professional achievements to a story about his v football days and the 1944 Dream Team, this true story even piqued the interest of Hollywood writers. Through her work, Eva began to notice how she was more than qualified to become a lawyer herself, so she applied and gained a full ride scholarship to the Law School of San Diego University. Eva describes the struggles of attending school in San Diego while her spouse and children were home in Las Vegas. Despite the financial difficulties, being one of few minority students, and becoming pregnant her second year, Eva was able to finish her remaining university credits by returning to Las Vegas and working with Judge Mendoza. Together, they started the Latin Bar Association. Eva began her own practice in 1981 and would later partner with Luther Snavely, who was the son of her band teacher that helped her to attend college so many years back. Today, Eva has a new partner at her office and hired her son to work as a secretary. Eva also tells of the office’s mysterious history, of which includes a ghostly figure many clients claimed to have seen in the reception room. Eva recounts many of her professional achievements, such as petitioning to start the American Immigration Lawyers Association, Nevada Chapter, representing celebrities, winning the unwinnable cases such as against the Nevada Test Site. Eva talks about current events, such as today’s immigration laws, the discriminatory practices of revoking birth certificates from those born in Brownsville, TX., and about the importance of the #MeToo movement. Eva and her family have a great fondness for Las Vegas. The support for the Latinx community in Las Vegas greatly contrasts that which she experienced as a child in southern Texas. She describes wanting to take her children and grandchildren to visit her old home in McAllen, TX where her family grew up on the “wrong side of the tracks.”
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Transcript of interview with Marianne Carpenter by James D. Campbell, March 02, 1977
Date
Archival Collection
Description
Text
Photographs of Gold and Silver Pawn Shop signs, Las Vegas (Nev.), March 3, 2017
Date
Archival Collection
Description
Site address: 713 S Las Vegas Blvd
Sign owner: Richard Harrison
Sign details: This pawn shop was opened by Richard Harrison in 1988. Rick , Richard and Corey Harrison along with Austin Russell made this store famous with the History Channel reality T.V. show Pawn Stars which started airing in 2009. This show has made this location a tourist destination, so much so there is even a line to get in sometimes. With the rise of popularity they added Rick Harrison's Pawn Plaza which is a shopping center with eateries.
Sign condition: 4- looks relatively new and not too faded
Sign form: Rectangular Blade
Sign-specific description: The whole blade sign is outlined with a gold trim and red LED lights surrounding the gold. The main long rectangle blade spells out "PAWN" lengthwise in black on white backdrop. Right above the white part of the blade is a black rectangle (long side of rectangle is above the white blade) stating "Gold & Silver" written in white thin printed letters. Above this is a little white diamond. Below the white PAWN blade is a white rectangle stating "OPEN 24 HRS" in red block print letters. This blade-type sign is held right next to the building on a big white beam that has their address "713" painted on it. On the building above the entrance states "World Famous (in yellow) Gold and Silver (In red) Pawn Shop ( in Green) in back lit plastic letters. Also to the left of the entrance they have 3 plastic rectangle back lit signs that they have switched out over the years, but the current ones have been up since 2011/12. The one in the middle states "World Famous Gold & Silver Pawn Shop" in an elaborate white cursive font written on a black background. The other two showcase the Welcome to Fabulous Las Vegas Logo but states "World Famous Gold & Silver Las Vegas" . Below these three rectangle signs there is another smaller one with a white background stating "We Never Close" in thick blue type font letters.
Sign - type of display: Back lit plastic signs, LED lights
Sign - media: Steel, Plastic
Sign - non-neon treatments: Back lit plastic
Sign animation: Charger with red LED's
Sign environment: Halfway between the strip and downtown on Las Vegas Blvd. There are a few antique shops near the pawn shop. Right next door is now Rick Harrison's Pawn Plaza Shopping Center as well as a nice sized parking lot to accommodate their guests.
Sign - date of installation: Has been up since at least 2007
Sign - date of redesign/move: Some of the plastic back lit signs have been switched out over the years
Sign - thematic influences: Gold+ Silver- could refer to the mining times in Nevada and since it is a pawn shop it could mean that you can strike it rich with bringing something there. Similar to finding gold or silver.
Sign - artistic significance: The blade type sign was popular in the 50's for directions in the car consumer and traveling era.
Survey - research locations: Acessor's page, Nevada Magazine http://nevadamagazine.com/home/inside-the-magazine/city-limits/gold-silver-pawn-shop/ , Gold and Silver Pawn Shop website https://gspawn.com/ , history.com for information on the show
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-12
Sign keywords: Backlit; Plastic; LED; Steel; Pole sign
Mixed Content
