Newsletter issued by the Las Vegas Rotary Club

Weekly newsletter issued by the Las Vegas Rotary Club

Photos show Mirage signs during the daytime. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site name: Mirage (Las Vegas, Nev.)
Site address: 3400 S Las Vegas Blvd
Sign owner: MGM Mirage
Sign details: The main attraction of the property is its spectacular exploding volcano placed among an astounding array of lagoons, waterfalls and palm trees. One of the themed hotel casinos, the architectural form takes precedence over an abundance of flashing lights and neon. Two pylon signs reside on the front of the property along Las Vegas Blvd, another on the west side of the property, two arched banner entrances are placed among them, lettering atop the towers, and various text placed among the vast stretch of landscaping are the only visible large elements of signage.
Sign condition: Structure 5 Surface 5 Lighting 5 The structure and lighting on the signs are in excellent repair, with no apparent major physical damage. The surfaces of the pylons and assorted log text, are a bit dirty, but no more than any other establishment, considering the punishment each must undergo due to the elements as well as the live volcano.
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: Just north of Caesars Palace a giant pylon sign faces north/south, on the east side of the strip. Two giant square posts support a giant backlit advertisement panel, and an adorning entablature containing the channel letters spelling "Mirage." Between the two giant legs two cabinets are present to fill the space. Just below the main backlit panel an LED screen resides just above another back lit panel. The two giant legs have a series of polished metallic panels running vertically up the sides, creating a recessed channel. The sections are separated with slight overhangs. The bottom smaller panel cabinet is an advertisement for "Danny Gans" and the main panel advertises for the "Seigfried and Roy" magic show. A small banner rests between the main entablature, and the panel, reading "Magicians of the Century." The black channel letters in the main pediment spells "The Mirage," and are filled with incandescent bulbs. The lush foliage and walkways continue north where a covered awning faced with a carved wood and brass bullnose, allows pedestrians to take a moving walkway up to the resort. The landscaping continues north where it meets a driveway denoted by a low arched banner supported by a pair of square columns on either end. "The Mirage" is spelled in polished gold channel letters, with white interiors and filled with incandescent bulbs. The banner itself is sculpted into two sweeping solid shapes on the tops and bottoms, with a series of folded ribbon like scroll shapes. The center section is crafted as to allow light to pass through the negative spaces created by the rows of positive scroll shapes. The banners face east. On the faces of each of the flanking posts, two images of jumping dolphins are sculpted and finished in the same fashion. Past the gateway the thick beds of foliage and palm trees can be seen headed back along the drives. Continuing north a multi tiered lagoon rushes circulating water on and over waterfalls, while yet more green shrubbery and palm trees encrust islands and images of eroded rocks and geological formations. The beautiful imagery continues north, twisting and turning in and behind itself to create a fantastic spectacle for a passerby to be lured in and be fascinated. Approximately in the middle of the length of the expanse, the famous functioning volcano rests quietly amongst smaller rocks and waterfalls. Just past the volcano the lagoon opens up into a wide flat area of water where bronze dolphins are positioned to look as if they are jumping out of the water. Still the rich foliage dominates the landscape, until another arched gateway interrupts the expanse to allow traffic. The foliage, and lagoon landscaping, picks up again, cozily grasping the base of a smaller pylon of similar design as the first. The two reflective paneled legs rise up to connect with a horizontal piece of the same design. A large backlit cabinet advertising for Danny Gans occupies approximately three-quarters of the space between the legs. An entablature of the same design as the main pylon, yet smaller, crowns the top of the sign. The trademark font spells "The Mirage" in black channel letters and filled with incandescent bulbs. Just past the small double sided pylon, a small of recess of rocks plays home to the end marker of the Mirage. A bust of Siegfried and Roy with a tiger is ambiently lit, provided photo opportunities for tourists. An interesting function has been added to the bust. In the flower bed behind and on the sides of the object, faux boulders are places with glowing crystals protruding from the surface. The tower of rooms for the Mirage is the popular three winged "Y" configuration converging onto a center structure. On each face of each wing, giant black channel letters spell "The Mirage" in their trademark text. Each is filled with incandescent bulbs.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign animation: Oscillating
Notes: The incandescent bulbs located within text logos on the pylon sign, and upon the tower oscillate to appear as shimmering. The effect is one of the more common animations particularly among the larger, corporate casinos.
Sign environment: The placement of the Mirage right on the curve of the Strip makes the pylons visible from a good distance from either direction. The environment displayed by the mirage is that of paradise. When walking past, and up to the property, it hard not to stop and stare at the amazing foliage and spread of waterfalls, and rocks.
Sign manufacturer: Ad-Art
Sign designer: Pylons: Charles Barnard with touches from Wynn's design group Atlandia Design Group. Dolphin Archways: Barnard and Jack Dubois as well as hotel architect, Joel Bergman
Sign - date of installation: 1989
Sign - date of redesign/move: The main pylon has since been updated with a new Siegfried and Roy Back lit Mural, a new LED screen, and another back lit plastic screen featuring Danny Gans. An internally lit banner reads horizontally across the top of the giant Siegfried and Roy Mural which reads Magicians of the Century.
Sign - thematic influences: The theme is tropical island paradise. Complete with active volcano, the front spectacle of rushing waterfalls, chirping bird noises, and leaping bronze dolphins, serves as the backdrop for the simple, slim design of the property's pylon structure. The pylons were designed to reach harmony with the structure of the tower itself, rather than the island theme. The dolphins over the entrance arches however represent the tropical island theme, as well as speaking about the dolphin habitat inside.
Sign - artistic significance: The main pylon was the first of its kind to feature a full color illuminated photographic pictoral. Designed by Rosco, it was billed as the largest of its type in the world. The resort's themed spectacular was also the first of it's kind in regards to its extravagance and unique functionality. Approximate 125,000 people visited the property on its opening day. The resort fits well into the theme of design of the large, corporate property, after all it was one of the pioneers of such a movement in Las Vegas. The Mirage also set the standards for the now frequently seen element of the attraction spectacle, and the standard of quality on the Las Vegas Strip
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Steel; Plastic

When Barbara Agonia arrived in Las Vegas in 1969 to pursue a Master's Degree in English, the University of Nevada Las Vegas was barely ten years old and the population of Las Vegas was just approaching 160,000 residents. At the time, she was 35 years-old and it was a decision and move that would forever change her life and higher education in Clark County. Barbara Agonia was born in St. Louis, Missouri, in 1934 to Robert Lewis Klinefelter and Suzanne Carter Klinefelter. At the time of Barbara's birth, her father worked for Brown Shoe Company in St. Louis. The family moved to Bunker Hill, Illinois when Barbara was still an infant. This was Mr. Klinefelter's hometown where a portion of the extended family still resided. In the late 1930s, Mr. Klinefelter got a job in a brass mill near Alton, Illinois, and he commuted there daily. When the United States entered World War II, Mr. Klinefelter tried to enlist in the army, but was rejected because he had two small children and because he worked in an essential industry. He decided to work in a non-essential industry and took a job at Montgomery Ward in Oak Park, Illinois. Barbara was in the third grade that year. Still unable to enlist, Mr. Klinefelter moved the family to Wabash, Indiana, and began working for General Tire in 1943. They moved to Logansport, Indiana in 1947. Agonia recounts that education has always been a significant part of her life, with the importance of a good education stressed in her life from early childhood forward. After graduating from high school in Logansport, Indiana, she attended Hanover College in southern Indiana, enrolling in 1952. Her educational experience at Hanover included a year studying abroad at the University of Exeter in Devonshire, England—an experience which Agonia credits as further cementing her commitment to education and her love of literature and language. She graduated from Hanover in 1957 with a double major in English and speech/ theater. Agonia spent her first years out of college teaching high school English, speech, and theater in west central Illinois and the next eight in northern Illinois. A little over ten years into her career, at the age of 35, she decided to pursue a Master's degree in English. Her sister, Martha, who at the time lived in Las Vegas, suggested checking into programs offered at the city's newly formed university. In 1969, Barbara moved to Las Vegas and enrolled in the English Department at UNLV. As Agonia was completing her degree in 1971, the community college system in Nevada was emerging and seeking faculty for the up and coming institution. Curious to know more about the new system, Agonia scheduled a meeting with the person in charge of hiring. Two hours later, she walked out with a contract in her hand, one of eight new faculty members at Clark County Community College, now known as College of Southern Nevada. In her early years with the college, Agonia did a great deal of public speaking on behalf on the newly formed system, promoting the new institution and reaching out to potential students. At the same time, she taught full course loads in composition and literature, and eventually became chair of the English department. Her new position and public speaking work on behalf of the college not only provided her contact with the local Las Vegas community, it ultimately became the catalyst in spurring her passion for community involvement, particularly working on behalf of women within the community. • • Vll As the 1980s approached, Agonia became actively involved in rape crisis education, at the urging of Florence McClure. Then, in 1980, Agonia was again in on the ground floor of community programming, when she and Beverly Funk, at the urging of Judith Eaton, the president of Clark County Community College, established a Women's Center on campus. The Center was initially set up to help women in a variety of life circumstances, including women who were wanting to return to school or who were new to the process of school altogether. The center eventually became the Re-Entry Center offering skill development, tutoring programs, and other forms of assistance for anyone interested in returning to school. In addition to her involvement in and commitment to public education, Agonia has also been involved in the Soroptimist International organization for business and professional women who work to improve the lives of women and girls in local and international communities. In the Las Vegas area, Soroptimist International of Greater Las Vegas worked to establish the Rape Crisis Center and the Center for Domestic Violence, which later became SafeNest. Agonia has been working with the organization since 1982. Through Soroptimist International, she also became involved in Friends of the Nevada Wilderness, an organization devoted to designation and long-term protection of Nevada's wilderness areas. As the representative for Soroptimist International, she traveled to Washington to lobby and testify in front of the senate for the establishment of Great Basin National Park. Agonia's work in the Las Vegas community over the past forty years has been significant. She counts Florence McClure, Geneva Douglas, and Jean Ford amongst her greatest influences. As she notes in her oral history, "I learned how to be radical from those women." She happily embraces the label of radical. This attitude surfaces throughout Agonia's experiences and recollections, and underscores her work and dedication to the interplay of local education and women's issues within Nevada.