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A YESCO truck sits under the Fremont Street Experience canopy in front of the Circa Las Vegas construction site looking northwest in Las Vegas, Nevada: digital photograph, 2020 February 11
Level of Description
Archival Collection
Collection Name: UNLV University Libraries Photographs of the Development of the Las Vegas Valley, Nevada
Box/Folder: N/A
Archival Component
Photograph of the front exterior of the Mint Hotel (Las Vegas), circa 1957
Date
Archival Collection
Description
The Mint on Fremont Street before its expansion in 1958.
Site Name: Mint Las Vegas
Address: 128 East Fremont Street
Image
Reno Arch, Reno, Nevada: photographic print
Archival Collection
Description
View of the Reno Arch during the day.
345 N Virginia St, Reno, NV 89501
City of Reno
Image
Photograph of an artist's rendering of the Dunes Hotel sign (Las Vegas), circa 1955
Date
Archival Collection
Description
Artist's concept of the Dunes Hotel sign. Stamped on original: "Frank and Virginia Ball Studio - 222 South 2nd Street - Las Vegas, Nevada."
Site Name: Dunes Hotel
Address: 3650 Las Vegas Boulevard South, Las Vegas, NV
Image
Photograph of an artist's rendering of the Debbie Reynolds Hollywood Hotel, Las Vegas, Nevada, circa 1992-1993
Date
Archival Collection
Description
Image
Photograph of unfinished portions of Vegas Vic's body sign (Salt Lake City), 1951
Date
Archival Collection
Description
Two men look at the unfinished body of Vegas Vic (for the Pioneer Club in Las Vegas) leaning against the outside of the YESCO shop in Salt Lake City.
Site Name: Young Electric Sign Company
Address: 1148 South 300 West
Image
Newspaper clippings and publications, 1930-1992
Level of Description
Scope and Contents
The YESCO newspaper clippings and publications series (1930-1992) consist of various newspaper articles and publications about YESCO or of professional interest to YESCO. Many newspaper clippings relate to YESCO’s neon sign work in Las Vegas, Nevada. Publications include issues from the 1930s of the
Archival Collection
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: N/A
Archival Component
Corporate records and correspondence, 1920-2000
Level of Description
Scope and Contents
The YESCO corporate records and correspondence series (1920-2000) consists of meeting minutes and bylaws, general business records, financial reports, correspondence, advertising, company anniversary scrapbooks, and oral history interviews with YESCO employees, including members of the Young family. General business records include biographical writings about the Young family, ledgers and datebooks, a YESCO operational manual, blank contracts, sales policies and procedures, and business records of Henry “Hank” Schutte, who joined YESCO as a boy and worked for the company for most of his life.
Archival Collection
Collection Name: Young Electric Sign Company (YESCO) Corporate Records
Box/Folder: N/A
Archival Component
Slide of the 5th Street Liquor Store sign, Las Vegas, 1986
Date
Archival Collection
Description
Image
Photographs of Pabst Blue Ribbon sign, Las Vegas (Nev.), June 28, 2017
Date
Archival Collection
Description
Site address: Fremont St and Las Vegas Blvd
Sign owner: PBR Donated, but a part of Fremont Street East
Sign details: PBR held a revealing party when installed in 2015, right next to The Park on Fremont. YESCO manufactured the 30 feet tall sign is nicknamed Cool Blue. Previous to this sign in this location the Maharaja Hookah Cafe had their signage in the same location previous to 2013.
Sign condition: 5, just installed in 2015 so neon and paint are still in great condition
Sign form: Free Standing Sign
Sign-specific description: 30 feet tall, the sign is nicknamed Cool Blue. A 30 foot waiter holding his arm out with 3 beers on his arm and one in his hand. The beers are animated with them lighting up in order starting with the one closest to his body. His arm is resting on a PBR can. The waiters shirt and cheeks illuminate red neon while the rest of his body illuminates blue argon. The PBR beer can illuminates red and blue as well.
Sign - type of display: Neon
Sign - media: Steel
Sign animation: The Beer cans on the waiters arm light up in order, starting with the one closest to his body.
Sign environment: This is located in the parking lot on the corner of Las Vegas Blvd. North and Fremont St. East next to the Park on Fremont. This marks the beginning of the Fremont Street East District were other freestanding Neon signs are as well.
Sign manufacturer: YESCO
Sign - date of installation: 2015
Sign - thematic influences: The retro theme makes it look like a throwback to 1950s/60s advertisement. Also since it is for a beer company it shows that Neon does not always have to be for the Casinos here in Vegas. This is one of the first freestanding signs you see in the Fremont Street East District, thus showing that the Neon community downtown still is thriving and still defines our culture here.
Survey - research locations: YESCO website http://www.yesco.com/news/yesco-installs-pabst-blue-ribbon-neon-sign/ , Vital Vegas website https://vitalvegas.com/downtowns-fremont-east-gets-a-new-neon-sign-courtesy-of-pbr/ , google map roadside view
Survey - research notes: Since this is a freestanding sign it is difficult to find any specific information on a single owner or why this sign was placed there specifically.
Surveyor: Emily Fellmer
Survey - date completed: 2017-07-22
Sign keywords: Neon; Steel; Back to back; Monument sign
Mixed Content