Various photographs of Len Hornsby, Rochelle Hornsby, and others in Las Vegas, Nevada.
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Written on the back of photo, "Nov 17 1978, Len Hornsby - R Executive Director LV Convention Authority Pres Nevada Savings."
Written on the back of photo, "Nov, 17 1978, From left Kenny Guinn from the back 2nd from right Len Hornsby."
Written on the back of photo, "Rochelle Hornsby, Dore Jones Lee, Liberace, Florence Apcar, Bill Wood Jr., Lurie Renaud, Len Hornsby, Las Vegas News Bureau Las Vegas Nevada Convention Center 11137."
Len Hornsby (1924-2000) was born in Boston, Massachusetts. He graduated from Emerson College with a communications degree and attended the University of Missouri before serving in the Army Air Corps during World War II.
Len’s work career brought him to Las Vegas and resided here for 38 years. In 1968, he was assistant sales manager of the Las Vegas Convention and Visitors Authority and soon became the sales manager. By March 1971, he was named director of convention sales and for eight years ran LVCVA.
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Rochelle (nee Winnick) Hornsby was born in New York in 1937. Her father was a scrapyard and auto parts dealer and her mother was a homemaker. She has one brother, Roy Winnick. After high school, Rochelle attended the prestigious Fashion Institute of Technology and then accepted a position with a T-shirt manufacturer. During this experience, she discovered her inspirational talent as a sales person. When she married her former husband, Len Hornsby, she followed him in his successful sales career. When his job moved him westward, they lived briefly in Beverly Hills, California. Soon Len saw a better career fit in Las Vegas in radio ad sales for radio. The next step was to take him into sales and management positions at the Las Vegas Convention and Visitors Authority. Meanwhile, Rochelle enjoyed getting involved with the Jewish community, volunteering with the Temple Beth Sholom Sisterhood, playing tennis, and starting her own business furnishing models for conventions. In this oral history, Rochelle shares stories of her various jobs in Las Vegas and of eventually thriving as a real estate agent with Century 21, a company that she continues to work for at the time of this interview. She and Len had one child, Even Scot Hornsby.
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Program for the Silver Anniversary Ambassador's Ball at Caesars Palace in Las Vegas, Nevada.