Oral history interview with Wilma and Burt Bass conducted by Barbara Tabach on February 09, 2015 for the Southern Nevada Jewish Heritage Project. In this interview, Burt Bass discusses his photography business, the migration of its storefront around town, and his colorful landlords. Wilma Bass talks about her sales career in the local jewelry industry, and more extensively, she shares memories of her involvement in the Jewish community with theater productions. The couple also shares stories of friendships with local entertainers, including Jerry Lewis and Neil Sedaka.
In 1939, Wilma (Frank) Bass was born in New York City, where she began her involvement in theater at the age of ten. Almost twenty years later, she met Burt Bass (1932- ) when both worked for a photography studio, one of Burt first post-high school jobs. Burt opened his first professional photography studio in 1962, shortly after he married Wilma in 1960. The couple soon had two daughters – Jill and Wendy – and moved to Las Vegas in 1974. Burt initially worked for his brother-in-law Ed Frank's check cashing businesses and later opened his own photography business, Burton Studio. He later added services such as fingerprinting, background checks, and photographs for identification cards. Wilma worked as a jewelry salesperson, first at the Gold Factory then at Nieman Marcus. Socially, she was very involved with Temple Beth Sholom’s Sisterhood, using her theater talents to write, direct and produce various shows for the Sisterhood, ORT as well as B’nai B’rith Youth Organization. In this interview, Burt discusses his photography business, the migration of its storefront around town, and his colorful landlords, including individuals like Moe Dalitz and Art Marshall. Wilma talks about her sales career in the local jewelry industry, and more extensively, she shares memories of her involvement in the Jewish community with theater productions. Much of the discussion revolved around related news articles and personal photos from their relationships and activities within the Jewish community. The couple also shares stories of friendships with local entertainers, including Jerry Lewis and Neil Sedaka.
The Burt and Wilma Bass photographs and programs mainly document the Bass’ involvement in the Jewish community of Las Vegas, Nevada, as well as their personal and professional lives. Images date from 1976 to 1987 and are entirely digital.
Wilma (Frank) Bass (1939- ) is a retired Las Vegas, Nevada jewelry salesperson. Born and raised in New York, New York, Bass graduated from high school around 1958. She married Burt Bass in 1960 and the family moved to Las Vegas in the 1974.
Burton Bass (1932- ) is a photographer and owner of Burton Studio in Las Vegas, Nevada. He grew up in Brooklyn, New York and practiced photography from the time he was a child. Bass opened his first professional photography studio in 1962, shortly after he married Wilma Frank in 1960. In 1974 the couple moved to Las Vegas, Nevada where Bass worked for his brother-in-law Ed Frank's check cashing businesses. In 1979 Bass opened his own photography business, Burton Studio.