Information about the Neonopolis sign that sits at 450 Fremont St.
Site address: 450 Fremont St
Sign owner: Rohit Joshi leases the building from Wirrulla USA Inc.
Sign details: This building was originally constructed in 2001 as a retail store center. This location currently holds a Denny's, a vintage toy store, the Telemundo station office and an international food market. This location also held a movie theater until 2009.
Sign condition: 4.5- Sign still in relatively new looking condition
Sign form: Entrance sign
Sign-specific description: Above the main entrance way into the mall there are the letter "NEONOPOLIS" in plastic back lit signs. Each letter has a lime green border with white strip and then purple for the main color of the block letters. The letter "O" in "polis" is actually an orbit shape that is orange and purple to double as the "O". Portions of the building have neon tubes, some illuminating blue and others are purple, green, red and yellow. There are also different colored shapes of neon spread throughout the building such as yellow triangle as well as orbits showcasing red and yellow neon tubing. Many of the companies in this location have their own signs as well.
Sign - type of display: Plastic back lit sign and neon
Sign - media: Plastic and steel
Sign - non-neon treatments: Plastic back lit portion
Sign environment: This property is on Fremont in between 4th St. and Las Vegas Blvd. Right in front on the building is the Slotzilla machine where people get onto the zipline.
Sign - date of installation: 2002
Sign - date of redesign/move: When the movie theater portion of this location closed in 2009 part of the signage was taken down and in recent years with different companies settling in there have added their own signs.
Sign - thematic influences: The name and the theme of this location being neonopolis showcases the downtown neon vibe particularly since there is a wide variety of neon display surrounding this property.
Sign - artistic significance: Showcasing the different designs with neon shows how true of an art it still is, particularly with the triangle designs and the orbits
Survey - research locations: Asessors page, https://neonjoshiassociate.wixsite.com/mysite-1 Neonopolis website, https://www.reviewjournal.com/entertainment/food/neonopolis-theaters-to-go-dark-thursday-night/ Review Journal article discussing the closure of their movie theater, https://lasvegassun.com/news/2002/may/03/long-awaited-neonopolis-opens-in-downtown-vegas/ Las Vegas Sun article talking about their opening in 2002
Survey - research notes: There used to be an 18 theater movie theater located there which shut down in 2009 and was renovated into clubs, the most recent one to open is called the Nerd.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-08
Sign keywords: Plastic; Backlit; Neon; Steel; Fascia

Information about the Ponderosa Motel (American Inn Motel) sign that sits at 3325 Fremont St.
Site address: 3325 Fremont St
Sign owner: American Inn Motel LLC
Sign details: This location has been around since 1968, but mid-2016 it was renovated from the Ponderosa Inn Motel to the American Inn Motel but they use the same sign that was slightly redesigned for their use.
Sign condition: 5- very good condition and shines brightly at night
Sign form: Pylon
Sign-specific description: This pylon sign has a red steel beam base that has a reader board on the bottom portion of the sign. Above the reader board spells out "MOTEL" vertically in white Frontier font letters, with each letter in its own red square. Each letter of this is outlined in red skeletal neon. Above this is a rectangular plastic back lit sign (used to say Ponderosa on it) that now currently has the American Inn logo in it with white letters but a red and blue background. The whole sign is outlined in chasing incandescent light bulbs.
Sign - type of display: Neon, incandescent and plastic back lit sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic back lit portion
Sign animation: Incandescent light bulbs chasing all around the sign.
Sign environment: This property is very east on Fremont in between St. Louis street and Sahara. There are also many other motels and apartments surrounding this property. This motel is right next door to the Lucky Cuss Motel (their old sign is now one of the restored signs in the Las Vegas Signs project showcases on Las Vegas Blvd.).
Sign - date of installation: Has been up since around 2011
Sign - date of redesign/move: 2016 the plastic portion of the sign was swapped out from the Ponderosa motel sign and the American Inn sign that is currently there now.
Sign - thematic influences: The big MOTEL portion of this sign was very prominent on motel signs in the 50's/60's, such as the La Concha and Tam O' Shanter Motel signs.
Sign - artistic significance: Font was an old west Frontier font which was prominently popular in Las Vegas in the 1940's but has been recreated many times throughout Vegas history.
Survey - research locations: Booking.com website has information on the American Inn Motel https://www.booking.com/hotel/us/ponderosa-motel-las-vegas.html , google map sattelite view, Asessor's page
Survey - research notes: When trying to search Ponderosa Motel on google is when it was discovered that it has switched over to the American Inn motel, but google maps helped with dating when the switch occurred.
Surveyor: Emily Fellmer
Survey - date completed: 2017-09-16
Sign keywords: Neon; Incandescent; Plastic; Backlit; Steel; Chasing; Pole sign; Reader board

Daytime and nighttime views of the Las Vegas World Souvenirs signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3710 S Las Vegas Blvd
Sign owner: property leased from MGM Mirage
Sign details: Located in the same lowrise building which the Las Vegas Helicopter Tours is located. See Las Vegas Helicopter Tours.
Sign condition: Structure 5 Surface 5 Lighting 5 All of the lighting, surface, and structure seem to be intact, and in good repair. The signage appears fairly new, and less worn.
Sign form: Fascia
Sign-specific description: The Las Vegas World Souvenir shop and market, boasts a collection of signage, almost completely crafted out of channel letters. The basic design is an entablature created on the wall above a pedestrian's head. The entablature runs along the south, east, and north faces of the building. The design is essentially channel letter words separated by channel designed stars. On the south wall the sequence reads, "star shape, 'drinks,' star, 'souvenirs,' star then 'market'." The interior of the star shapes are lined along the contours with yellow neon. The all caps lettering has red neon tubing on the interior. The sequence on the east side of the building reads from left to right, " star shape, 'Souvenirs,' star shape, 'Las Vegas World,' star shape, 'drinks,' then another star shape." The words "souvenir" and "drinks" are spelled in the same text and size as the south side, while the phrase "Las Vegas World" is larger fulfilling most of the height of the entablature. The north side of the building is similar to that on the south. This side reads , "Souvenirs, star shape, 'Market,' star shape, 'Film,' and another star shape." On the wall below the pediment closed face channel letters spell two phrases. The black channel letters are faced with red translucent faces. The first phrase reads , "Daily Grand Canyon Flights," in all caps. The second reads "Nightly strip rides in all capitals.
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic
Sign animation: Chasing
Sign manufacturer: Sign Systems, Inc
Sign - date of installation: 1996
Sign - thematic influences: There is no real present theme evident in the appearance other than the Emblem of the American flag crafted in neon on the front of the building. The incandescent bulb lined raceways and bulb filled channel letters, placed within a pediment hanging above the pedestrians head, posses a theme in a sense. It is a common occurrence to see such a combination of lighting among the strip to designate an establishment so its theme cold be considered to be that of Las Vegas. It's artistic significance can only be linked to such a trait. It is one of the most unique properties considering its function. Yes there are many facilities which offer tours but, this is the only one which provides helicopter tours that the pedestrian may watch take off. It is also one of the only establishments where the American flag is represented on the exterior in neon. It is also one of the only establishments where the incandescent bulb lined raceway is shaped into arrows. An interesting use of the most common adornment of exterior surveyed signage.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Fascia; Neon; Incandescent; Steel; Plastic

The sign for Le Thai restaurant sits at 523 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 523 Fremont St
Sign owner: Dan and Shauna Coughlin, Dan doubles as the chef as well
Sign details: The buildings original construction year was 1934. The restaurant opened in November of 2011, Le Thai offers a famous Three curry made by Chef Dan Coughlin as well as other traditional Thai food inspired by Dans grandma and mom from Thailand. They also have a beer garden behind their main restaurant. Dan was the owner to Mix zone cafe and is the son of the owner of the King and I (Nikki Bujadham). This building has a tin facade with a pull out canopy for outdoor seating.
Sign condition: 5- looks very new and in amazing condition
Sign form: Blade
Sign-specific description: The blade is mainly made of plastic that is backlit at night time, but has a dark steel border. At the top of the sign is a circle that has Le written in black cursive on the sign, and illuminates red neon at night. Also on this circle portion of the sign it states Downtown Las Vegas in a smaller print type font. This circle is outlined in incandescents, as well as the incandescents being surrounded by red neon. Below the circle there is a red curved arrow that states Thai in black letters that have a white trim, this font looks italicized and has little circles on a part of each of the letters, this makes it a very distinct font for them specifically. Underneath the Words Thai, the sign states Noodles & Bar in a regular white block type font.
Sign - type of display: Incandescent light bulbs and neon
Sign - media: Plastic and Steel
Sign - non-neon treatments: Graphics on plastic portion of the sign are backlit
Sign animation: Chasing:
Notes: incandescent light bulbs
Sign environment: In the East side of Fremont Street, located in between Las Vegas Blvd and 6th street. To the west of the property is the Dont Tell Mama Bar and to the east is Commonwealth. Currently across the street is the Therapy restaurant and the old Emergency Arts building.
Sign manufacturer: YESCO
Sign designer: Owners Shauna and Dan
Sign - date of installation: 2012
Sign - thematic influences: The font that they use for Le and Thai are quite different but it shows the blend of how their restaurant is and does make it more distinguishable since their font draws the attention of people walking by.
Sign - artistic significance: With the usage of both Neon and incandescent the sign really does pop out which is a similar trend to many signs over the age, particularly since there is a lot of pedestrian traffic in the region. The arrow is a great direction indicator, as well as it showcases the 1950s blade sign trend with the arrow at the bottom.
Survey - research locations: Le Thai restaurant website https://lethaivegas.com/, Assessor's page, and contact with Le Thai LLC
Survey - research notes: The assessor's page said the buildings original construction year was 1934 though there was no record of what it originally opened up as.
Surveyor: Emily Fellmer
Survey - date completed: 2017-08-15
Sign keywords: Graphics; Plastic; Backlit; Steel; Blade; Chasing; Incandescent; Neon; Back to back

Nighttime views of the Las Vegas Helicopter Tours signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3712 S Las Vegas Blvd
Sign details: The establishment rests in a lot on the western side of the strip adjacent to the airfield, which is utilized for takeoff and landing of the aircraft. The Las Vegas Helicopter facility is also adjacent to and shares a building with a souvenir shop.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Fascia
Sign-specific description: The Las Vegas Helicopter tours facility possesses a quite elaborate wall sign which wraps the fascia of the building. The face of the building looks east. The eastern face is an entablature bordered in with polished gold aluminum raceway lined with incandescent bulbs. In the center of the eastern face of the narrow border transforms into a rectangular face, which juts upward. A giant pan channel representing the American flag occupies the space in the section. The horizontal red and white stripes are painted channels, and the blue field in the upper left- hand corner is a channel itself. The horizontal channels are lined with tubes of neon in a corresponding color. The blue field is bordered in blue neon, with incandescent bulbs in the center of graphically painted stars. The entire flag is bordered in red neon. The entablature below which runs along the entire face of the building plays home to several phrases of different text and designs. The center portion is taken up by a phrase "Las Vegas Helicopters," in black channel letters painted red on the interior. The exterior edge is lined with a border of red neon. The text is also filled with incandescent bulbs. To the left of the main title, smaller black, channel letters filled incandescent bulbs read, "Nightly Strip Rides" in all caps. The raceway deviated from the straight form underneath the secondary text, next to the primary title. On the bottom edge beneath the phrase, the raceway turns into an arrow pointing downward. The incandescent bulbs are still present along this deviation.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Glass
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign manufacturer: Sign Systems, Inc
Sign - date of installation: 1996
Sign - thematic influences: There is no real present theme evident in the appearance other than the Emblem of the American flag crafted in neon on the front of the building. The incandescent bulb lined raceways and bulb filled channel letters, placed within a pediment hanging above the pedestrians head, posses a theme in a sense. It is a common occurrence to see such a combination of lighting among the strip to designate an establishment so its theme cold be considered to be that of Las Vegas. It's artistic significance can only be linked to such a trait. It is one of the most unique properties considering its function. Yes there are many facilities which offer tours but, this is the only one which provides helicopter tours that the pedestrian may watch take off. It is also one of the only establishments where the American flag is represented on the exterior in neon. It is also one of the only establishments where the incandescent bulb lined raceway is shaped into arrows. An interesting use of the most common adornment of exterior surveyed signage.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Fascia; Neon; Incandescent; Backlit; Steel; Glass; Graphics; Paint

Daytime views of the Ginseng BBQ signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3765 S Las Vegas Blvd
Sign details: Down the driveway created between the Fatburger and Walgreen's structure is a slightly larger lot, which is home to the Ginseng BBQ establishment. The signage is a gateway, banner structure which leads to this slightly larger lot. It is visible standing directly in front of the Fatburger sign, looking east down the alley.
Sign condition: Structure 3 Surface 3 Lighting 3
Sign form: Pylon
Sign-specific description: Attached to the section of the Fatburger building which houses the entrance to the Alan Albert's, and stretches across to the building which houses Walgreen's is a sign which is comprised of a horizontal overhead structure of steel beams, forming a lattice work or skeleton of an entrance. The top and bottom edges are white raceways with incandescent bulbs. Placed awkwardly along the bottom portion of the skeleton is a border of gold polished raceways with incandescent bulbs. There is no backing to the border, so it is simply an edge and nothing more inside this border consisting of the structure of the sign. The top and bottom edges of the structure are lined with incandescent bulbs. "Ginseng BBQ" is spelled in gold channel letters painted white on the inside, with red neon in the interior. The letters are all caps and centered inside the border. The sign faces west. The actual establishment is further east. through the gateway where a slightly larger lot is located, on the north face of the Walgreens side of the complex.
Sign - type of display: Neon; Incandescent
Sign - media: Steel
Sign animation: Chasing, flashing, oscillating
Notes: The text, which resides on the southern wall and reads "Casino," is filled with incandescent bulbs that all illuminate at the same time, and oscillate. They then shut off at the same time, and then repeat. The raceways of incandescent bulbs chase each other while the neon, which surrounds the back lit, plastic, screens on this wall flash on then off. The bottom two raceways sandwiching the reflective panel chase from left to right, while the remainder of the raceways surrounding the signs, run right to left. The incandescent bulbs on the pylon chase each other gracefully up the length of the pylon. The animation is patterned so as to appear as if a section of several bulbs are pulsing its way up the towers, hugging the edge of the bulbous tops. The raceways continue around the east face of the building. The umbrellas in the plaza behind the pylon, also are animated with incandescent bulbs chasing each other downward along the raceways.
Sign environment: The environment which the Ginseng BBQ's establishment shares is dictated by its neighbors of Walgreen's and Fatburger. The small enclosure of a lot, which is in front of the store, follows after passing underneath the main logo text banner for the restaurant. It is hidden among the various neighboring businesses, being protected by the larger structure in front of it.
Sign manufacturer: Vision Sign
Sign - thematic influences: No real theme surrounds the signage other than it appears that it was pieced together from various other pieces of signage. The white, steel skeleton appears as if it was there previously, and the Ginseng sign was attached later. The theme that it does fit into is the small eateries which pop up among the strip malls and small shopping centers along the strip. It is also one of two different Ginseng BBQ establishment.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Pylon; Neon; Incandescent; Steel

The multi-colored Holiday Motel sign sits at 2205 South Las Vegas Boulevard. Originally Holiday Inn, the motel has operated for over 50 years. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2205 S Las Vegas Blvd
Sign owner: Calcaterra Family and Trust
Sign details: Holiday Motel was built-in 1952 - a one acre lot with 14,238 sq. ft. of living space.
Sign condition: 2 - The neon is not working completely, majority of the lights have not been repaired or maintained. The actual paint has shifted from a brilliant red into a subdued salmon rustic color from exposure of Sun/UV and wind.
Sign form: Pole mounted sign with reader board
Sign-specific description: The Holiday Motel is an animated sign that is part of the mid-century and Googie design. The color scheme is mostly a primary color palette of red, blue and yellow. The neon holiday typography is the only element of the sign that differs from the palette, but only when it is lit up. Instead the holiday font illuminates multiple colors to continue the clown theme effect. The sign is in true Googie fashion that popularized roadside signage from 1950s-late1960s. It is in the style of a pylon sign with a directional arrow that points towards the motel entryway. When the sign lights up the directional arrow uses a chaser to animate the arrow and its design with incandescent bulbs. The directional arrow surrounds the holiday motel square shaped portion of the sign. On the top portion of the sign is a rainbow design with five metal rods with circles at the end shooting out of the rainbow. These five rods when lit up in the evening are animated as well and produce a wave motion. On the side of the sign are separate white letters encased in red circles and are designed vertically reading the word motel.
Sign - type of display: Neon, incadescent
Sign - media: Steel and plastic
Sign animation: Animation with upper circles/rods chasing from one to the next.
Sign environment: Property is near other motels and the Stratosphere.
Sign manufacturer: YESCO
Sign - date of installation: c. 1952
Sign - thematic influences: This sign is completely influenced by the 1952 Holiday Inn sign. Both are include an animated chaser direction arrow. The initial design is completely replicated from the Holiday Inn sign. The only difference is the five animated rods in Holiday Motel and where Holiday inn sign has a star instead of a rainbow at the top of the sign. The main difference is that the Holiday Motel sign includes a side panel with the word motel spelled vertically.
Sign - artistic significance: Artistic theme includes a circus theme, but also involves the Googie roadside sign that channels the space age landing beacon. As for majority of signs in 1950s-1960s the sign itself was quite colorful and in the shape of a pylon sign to grab the travelers attention.
Survey - research locations: roadarch.com, assessor's website
Survey - research notes: There was hardly any information pertaining to the history of the Holiday Motel sign. The property was originally called the Holiday Inn Motel but had to change its name in the 1960s due to the large Holiday Inn chain.
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-25
Sign keywords: Neon; Incandescent; Steel; Plastic; Chasing; Reader board; Pole sign