Inscription on front reads: Welch & Tune Photo Goldfield Goldfield Nev Main St. Pioneer Nev. Per patron comment, the second business from the left is the Vienna Bakery Cafe, and a fire started there on May 7, 1909 that burned down all of the businesses in that row. Patron also noted that the sign on the back of the car reads "Alkali Bill's Auto Line," and this was a company that provided transportation from the Bullfrog Goldfield Railroad depot in Springfield to Pioneer.
The photograph is of Fremont Street with the San Pedro, Los Angeles and Salt Lake Railroad depot at the left center. The view is from Second Street looking southeast. Fremont Street was the central business district within Clark's Las Vegas Townsite. The San Pedro, Los Angeles and Salt Lake Railroad depot was located at the northwestern end of the street. Site Name: Fremont Street (Las Vegas, Nev.)