In 1939, Wilma (Frank) Bass was born in New York City, where she began her involvement in theater at the age of ten. Almost twenty years later, she met Burt Bass (1932- ) when both worked for a photography studio, one of Burt first post-high school jobs. Burt opened his first professional photography studio in 1962, shortly after he married Wilma in 1960. The couple soon had two daughters – Jill and Wendy – and moved to Las Vegas in 1974. Burt initially worked for his brother-in-law Ed Frank's check cashing businesses and later opened his own photography business, Burton Studio. He later added services such as fingerprinting, background checks, and photographs for identification cards. Wilma worked as a jewelry salesperson, first at the Gold Factory then at Nieman Marcus. Socially, she was very involved with Temple Beth Sholom’s Sisterhood, using her theater talents to write, direct and produce various shows for the Sisterhood, ORT as well as B’nai B’rith Youth Organization. In this interview, Burt discusses his photography business, the migration of its storefront around town, and his colorful landlords, including individuals like Moe Dalitz and Art Marshall. Wilma talks about her sales career in the local jewelry industry, and more extensively, she shares memories of her involvement in the Jewish community with theater productions. Much of the discussion revolved around related news articles and personal photos from their relationships and activities within the Jewish community. The couple also shares stories of friendships with local entertainers, including Jerry Lewis and Neil Sedaka.

In 1976, Gene Greenberg decided to accept a job transfer with Donrey Media Group and relocated from Laredo, Texas to Las Vegas. Las Vegas was comfortable fit and for the next 30 years, he primarily worked in television ad sales. He rose to become executive vice president and general manager of KVBC-TV. Significant to Gene’s ties to Las Vegas have been his ties to the Jewish community. This oral history includes reminiscences of connecting with the Jewish community and meeting many of the Jewish leaders through Young Leadership, Jewish Federation, and being on the board for Temple Beth Sholom. The most poignant aspect to his Jewish roots is the survival of both his parents during Holocaust. Both Helen and Abe Greenberg were from Lodz, Poland and interred in concentration camps. Gene is a frequent presenter of their story for his commitment to Holocaust education and as a member of the next generation. Gene and his wife Melanie both spent their childhoods in Kansas City, Missouri and are graduates of the University of Missouri-Kansas City. They married in 1970 and have three children: Sari Mann, Elissa Burda, and Jaron Greenberg.

In this interview, focused on the John S. Park neighborhood of Las Vegas, Arne Rosencrantz discusses his childhood growing up in Las Vegas. He talks about local businesses, including his father's furniture store, as well as schools and churches in the neighborhood.

Arne Rosencrantz remembers living on Beverly Way from 1954 to 1970. Like so many others from that era, he attended Fifth Street School, John S. Park Elementary School, John C. Fremont Middle School and graduated from Las Vegas High School. As a Jew, he was in a small minority, but fondly recalls growing up in the dense Mormon population of John S. Park Neighborhood. As a youngster, life in Las Vegas was filled with fun. The desert provided opportunity to hunt lizards and rabbits. Kids walked to school without concern. They played ball and found the Strip casinos welcoming to locals. He tells how the social issue of segregation of the 1960s did not affect him personally, but how local movie theatre owner Lloyd Katz fought to make his Huntridge and Fremont theatres integrated. He also reminisces about his father opening Hollywood Furniture and later Garrett's Furniture, which Arne operated until retiring in 2001. During the interview, he lists other furniture companies and the strong assortment of other retailers and restaurants that served the neighborhood.

Interview with Deanne Alterwitz-Stralser with contributions from her son Daryl Alterwitz on November 1, 2014. In this interview Deanne talks about her Jewish upbringing near the Illinois-Indiana state line, meeting her first husband Oscar, with whom she had four children, and the difficulties with keeping kosher. The family moved to Las Vegas from Gary, Indiana for opportunities in the furniture business. Daryl weighs in on his father's personality, business decisions, and their move to Las Vegas. They discuss the location of the store the Alterwitz's bought (Walker Furniture) and purchasing the building from Jackie Gaughan, and the different tastes in furniture in Las Vegas. Then they talk about the Jewish community and the division between the east and west sides.

On New Year's Day, 1931, Deanne Alterwitz-Stralser was born Deanne Friedman in Hammond, Indiana, the daughter of an insurance salesman and a stay-at-home mom. Deanne spent her childhood in Calumet City, just across the state line in Illinois, and was raised with a strong Jewish identity. At the age of sixteen, she met her first husband, Oscar Alterwitz, at an Alpha Zadik Alpha (AZA) dance in Gary, Indiana, and the two were married in 1950. Deanne and Oscar settled in Gary, where they had four children?Aimee, Larry, Daryl and Linda?and took over the Alterwitz family furniture business. Eventually, the couple grew the business to three successful retail furniture stores. However, a decline in the city's safety and opportunities forced the Alterwitz's to consider relocating, and in 1973, after a family vote, Deanne and Oscar moved their family to Las Vegas. Upon arrival, Deanne and Oscar bought Walker Furniture from original owners, George and Ruth Walker. Deanne used her artistic eye and training from the Art Institute of Chicago to lead the design and merchandising elements of the business. Socially, Deanne integrated into the local Jewish community, and ensured her children participated in Jewish life as well. Deanne and Oscar's children still remained involved in Walker Furniture operations, including Daryl, who serves as the company's general counsel; Larry, who is the company's president; and a daughter who now oversees the store's design and merchandising.

Jim Marsh in Denver, Colorado. Father was the chief for the Colorado Patrol. Mother lived in Nebraska. Jim split time in both places while growing up. He was a service member of the Army and once getting out of the service he started his work with his father at a Ford dealership. Jim went on to work and own dealership in several different areas, Colorado, California, New Mexico, and Washington states before arriving in Las Vegas, NV in 1971. Once arriving in Las Vegas Marsh purchased a dealership called American Auto Mart. Around 1976 Jim Marsh bought the Santa Fe Saloon along with the twenty lots surrounding it for 12,500. This was his first experience in the gaming industry Marsh was the only dealership in the world for 25 years to have a gaming license in a new-car dealership. Marsh discovered interest in Belmont when there was a lone resident Rose Walter. The two bartered and Jim gained land in Belmont and went on to build a bar and church for the town. Marsh eventually went on to own the Skyline Casino. Jim Marsh founded the Nevada Auto Auction in 1987 on Las Vegas Boulevard South Eventually sold it and used the investment to build the Longstreet Casino. Marsh was' also a member of business organizations, Better Business Bureau and The Red Cross Marsh has been a member of the Salvation Army Advisory Board for at least 25 years. Tonopah is another location that Marsh has invested in. After leasing the gaming at the Mizpah Hotel to later buying the Valley Bank building and moving the gaming from Mizpah. It is still successful today. He also purchased the Tonopah Station House which is a hotel bar, and restaurant; along with owning the grocery store Scolari's next-door. Tonopah has proved to be a very good investment for Jim Marsh.