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Transcript of interview with Stanley Schwartz by Carol Schwartz, March 1, 1980

Date

1980-03-01

Description

Interview with Stanley Schwartz by Carol Schwartz on March 1, 1980. Stanley talks about coming to Las Vegas in 1951 to open a clothing business on Main Street, Schwartz Brothers Clothing. He compares the business district of the 1950s to the district in 1980, and advertising opportunities in the newspapers and on the radio. Schwartz talks about suit styles and changing preferences of buyers, and moving the store to Second Street, then Fremont Street, then to Maryland Square Shopping Center. In 1970, he changed the focus of the clothing store to "big and tall" and talks about the importance of customer service in retaining customers. He mentions Al Benedict and Herb Tobman as people he admired.

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Book, The Marshall Plan, by Jack Sheehan, 2013

Date

2013

Description

Art Marshall is one of the founders of the Marshall-Rousso chain of women's dress shops that started in casinos in Las Vegas. He is also a banker, a member of the Nevada Gaming Commission, is active in the Anti-Defamation League and the Jewish Federation of Las Vegas, is an art collector, and is a philanthopist, especially for Jewish faith-based causes and for the University of Nevada, Las Vegas.

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Program for Gay 90s Revue by Variety Club Number 39, November 1960

Date

1960-11

Archival Collection

Description

This program has fundraising advertisements from community members, celebrities and performers in Las Vegas who supported the event that benefited the Variety Club.

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Transcript of interview with Morris "Moe" Dalitz by Brenda Baxter, November 4, 1977-March 30, 1978

Date

1977-11-04

Description

Interview with Morris "Moe" Dalitz by Brenda Baxter, on several dates in late 1977 to early 1978. In this interview, Dalitz talks about his business and career endeavors before coming to Las Vegas, which included a laundry service and military service. Dalitz partnered with Wilbur Clark and became a successful hotel and casino owner in Las Vegas, as well as a real estate developer with properties including the Boulevard Mall and Sunrise Hospital.

Moe Dalitz was born in Boston in 1899, and soon after his family moved to Detroit, Michigan and where his father started a linen supply company. In 1930, during Prohibition, Moe moved to Cleveland, Ohio and he became involved with the then-illegal liquor business. At the age of 41, Dalitz enlisted in the Army and was stationed at Governors Island. Moe was put in charge of laundries and dry cleaning because of his experience in the laundry business. He played an important role in creating mobile laundry units that were used in the front lines in North Africa. His ingenuity won him a non-combatant award for his "unusual interest, ingenuity and talents" applied during his service. At the end of war, Moe returned to Cleveland, where his partners were successfully carrying on their business. It was then that they decided to go into the casino-nightclub business, opening nightclubs in Ohio and Kentucky. A couple years later, Moe and his partners met Wilbur Clark and agreed to finance his inactive project in Las Vegas. Thus, in 1950, the Desert Inn Hotel and Casino opened, and Moe Dalitz ushered in a new era for the city. Moe and partners continued to elevate the sophistication of the Strip when they acquired the operating lease to, and later part ownership of, the Stardust Hotel and Casino. Moe was instrumental in bringing the French Lido de Paris show to the Stardust, which was considered the most spectacular nightclub show produced in Las Vegas at its time. In addition to his gaming industry ventures, Moe engaged in significant real estate development, along with partners Allard Roen, Merv Adelson and Irwin Molasky. Their projects included Sunrise Hospital, The Boulevard Mall and Las Vegas Country Club as well as La Costa Resort and Spa in California. At the time of the interview, Moe was involved with the construction of a downtown hotel and casino. Moe Dalitz was the recipient of the Humanitarian Award from the American Cancer Research Center, and supported the Variety Club and the Home of the Good Shepard, amongst other charities.

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Transcript of interview with Milton I. Schwartz by Claytee White, May 4, 2004

Date

2004-05-04

Description

In this interview, Milton Schwartz discusses his life in Las Vegas and his business investments. He worked at the Flamingo Hotel right after World War II, and he started Valley Hospital as an investor in 1970. Schwartz has a Hebrew academy named after him in Israel, and owned the Yellow-Checker-Star Cab Company. He was active in the Republican Party.

Milton I. Schwartz was born and raised in Brooklyn, New York. He enlisted in the Army the day after Pearl Harbor (age 20) and did a five year stint in the Pacific as a repeater specialist. After the war he returned to his job as a refrigeration mechanic in Brooklyn and was soon offered a job out in Las Vegas at the Flamingo Hotel, which was owned by Bugsy Siegel. After three months in Las Vegas, during which time he had several conversations over dinner with Beldon Cattleman, Milton returned to New York to work with his father in the fixture business. After ten years he sold that business and bought into Design Equipment Construction, which brought him back to Las Vegas. Milton started or bought many businesses over the years, but the one he's proudest of is Valley Hospital. He and his partners brought the first medical helicopters into Nevada and he feels that many lives were saved because of that. He also invested in Yellow-Checker-Star Cab Company, which he still owns. Two on-going concerns that are important to Milton are his involvement with the Republican Party and the Milton I. Schwartz Hebrew Academy in Israel. Of the many awards and plaques he has earned over the decades, he is proudest of the birthday acknowledgements from the Academy. He believes strongly that the most important achievements of his life revolve around his religion and the children being educated in it. Milton shares many stories, facts, descriptions, and anecdotes about Las Vegas in the decades since 1946. He built a house in the Scotch 80's, contributes to UNLV, and approves of city growth and the proposed changes in the downtown area. He has contributed much to the growth and stability of the Las Vegas valley.

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Transcript of interview with Henry and Anita Schuster by Claytee White, March-April 2011

Date

2011-03-09

Description

In this oral history, the long married couple Henry and Anita Schuster recall the history of the 1930s and how they eventually met and created a life together. Their childhoods were distinctively different, but charter a future where they would inevitably meet. Born in Germany in 1926, Henry recalls the dawn of Hitler and the Nazism. His mother would arrange for his evacuation to France, where he would not know her fate or that of his two sisters for a number of years. Along with hundreds of other displaced children, he escaped to America and lived with relatives in Louisiana where he finished his schooling and joined the US Army. Anita on the other hand grew up with her family in New York. They share the story of meeting when she was 16, falling in love and marrying in 1948. They had four children and moved several times before settling in California. They retired to Las Vegas in 1993. Henry's recollections include childhood memories of the Holocaust and its affect on his family, including the loss of his mother and one of his sisters. Finding his surviving sister Bertel (Betty Kale) after the war is a heartwarming tale of survival. The Schusters are part of the approximately 300 members of the Holocaust Survivor Group that has settled in southern Nevada and Henry was President Emeritus of the group. He published his memoir, Abraham's Son-the Making of an American, in 2010.

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Transcript of interview with Stuart Mason by Claytee White, November 9, 2006

Date

2006-11-09

Description

In this interview, Stuart Mason discusses his family's construction business, Taylor Construction Co., and his involvement with building various Las Vegas Strip hotels including Caesars Palace and the Riviera, and remodeling the Flamingo. He talks about working within a "social contract" with the various unions, and other aspects of construction.

Stuart Mason was born in Columbus, Ohio, and moved with his family to Miami, Florida, when he was two years old. He received his bachelor's degree in business administration from the University of Miami in 1958. Shortly after graduation, he married his wife, Flora, and started working for Taylor International, the family business. He came to Las Vegas in 1964 to start work on Caesars Palace as the assistant project manager and eventually took over the management of the business. Mason has contributed greatly to the city of Las Vegas over the years through his contributions in the development and construction of the Las Vegas Strip and his commitment to the community. He and Flora started the Nevada Chapter of the Juvenile Diabetes Research Foundation in 1970. In addition, they made donations to the UNLV University Libraries to benefit the Undergraduate Peer Research Coaches program, which helps undergraduate students obtain their college degrees. In addition to his work on Caesars Palace, Mason worked on the original and new MGMs, The Rivera, The International, the Stratosphere, and the Desert Inn, along with remodeling work at the Flamingo. Other company projects can be found in Miami, Jamaica, Aruba, the Grand Bahamas, Melbourne and Puerto Rico. His two sons took over the family business in 1997, the same year that Mason started as the Vice President of Development for the Venetian Hotel Casino.

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Transcript of interview with Burton Cohen by Claytee White, January 9, 2009

Date

2009-01-09

Description

In this interview, Burton Cohen discusses his involvement in the Las Vegas casino industry, including booking entertainment for various hotels.

Burton Cohen's long casino executive career began in the mid-1960s when he accepted a proposition to become involved with the transformation of the Frontier Hotel. He left his south Florida roots and law practice to become a co-owner/general manager of the Frontier Hotel. Thus, began his highly regarded Las Vegas presence. For nearly four decades he served in the management of some of the Strip's most famous casinos: Flamingo, Dunes, Circus Circus, Caesar Palace, Thunderbird and the Desert Inn, which remains his favorite. In this interview, Burt reflects on the positions he held, the celebrities he hired and befriended, and offers a unique look at the behind the scenes marketing and entertainment strategies that he helmed. He shares stories of becoming entrenched in casino operations, his reflections of union experiences, and even anecdotes about moving his mother to Las Vegas.

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Transcript of interview with Irving Kirshbaum by Cheryl Rogers, February 23, 1979

Date

1979-02-23

Description

Interview with Irving Kirshbaum by Cheryl Rogers on February 23, 1979. In this interview, Kirshbaum discusses the Riviera Hotel where he began working in 1955. He also talks about the landscape of the Las Vegas Strip in the 1950s, and the state of gambling, comps, customer service, and dealer training. The interviewer asks about the treatment of minorities at the Riviera, and in Las Vegas generally, and the effect of corporate ownership on casinos.

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Transcript of interviews with Al Levy by Cheryl Caples, February 23, 1979 and by Martha Zehnder, March 8, 1981

Date

1979-02-23
1981-03-08

Archival Collection

Description

Part I: Interview with Al Levy by Cheryl Caples on February 23, 1979. At the time of this interview, Levy was serving on the city commission (now the Las Vegas City Council). He talks about growing up in Las Vegas and attending Las Vegas Grammar School (Fifth Street School) and Las Vegas High School. He mentions the Helldorado events, recreational activities, and raising a family in Las Vegas. Part II: Interview with Al Levy by Martha Zehnder on March 8, 1981. Levy recalls much of the same information as the previous interview, and again talks about his schooling and attending the University of Southern California. He returned to Las Vegas to assist his father with his grocery stores. Levy talks about the polio epidemic as the reason that children were not allowed to swim at public or hotel pools. He discusses his real estate firm, Levy Realty Company, his involvement in the community and the Jaycees (Junior Chamber of Commerce), and the booming hotel industry. Levy also discusses some city leaders he's known, including Mayor Gragson. He talks about his Jewish faith and having to go to Los Angeles to train for his bar mitzvah because there were no rabbis living in Las Vegas.

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