Sign animation: Chasing, flashing, oscillating
Notes: The logo cabinets which adorn the entrances on the elevated walkways: The letters start with both rows of text in the off position. The top row flashes on, while the bottom row is dark then the bottom row illuminates, as the top row goes dark. Once the top row flashes off it flashes back on so that both rows of text are briefly illuminated simultaneously before they both go dark and the sequence stars over again. While this is going on the incandescent bulbs which line all of the raceways are chasing each other from left to right on the horizontal planes, while the arched sections chase each other downward. The triangular peaks which radiate around the top of the logo sign, flash on and off in a sequence which chase each other downward. First the top center peak flashes on, then the next sequential triangular channel on both sides illuminate simultaneously, flash off, then the next two in the series illuminate. The resultant effect is a chasing pattern starting from the top. The sister animation is located on almost the exact same design on the porte cochere. I would think the previous smaller sign would be based on the larger porte cochere. The other variance besides obvious size difference is the that the channel letters are filled with incandescent bulbs instead of neon. The animation is a bit simpler as well. The incandescent bulbs oscillate continuously while the triangular pan channels which create the radiating crown, animate. The neon in the channels chase each other as described in the smaller walk way version, while the text continues until the entire text flashes off, then on, off, then begin to animate once again. All of the bulbs, which line the raceways of the exterior edge of the porte cochere, as well as the encrustation of bulbs on the brass bull nose portion, animate in rapid succession. All the raceway bulbs chase each other while the bulbs on the brass portion continually oscillate. Animation continues on the east face of the building with the entrances first. The principle for these two signs is oscillation and chasing. All bulbs on the underside of the entrance, as well as in the logo, oscillate rapidly. All bulbs on the raceways chase each other. Further on the surface of the building as well, the Pepsi cola wall sign is found displaying a very unique form of animation, seen here on the strip. The signage for the Pepsi ad is located on the eastern wall. (Detailed in specific description) The Incandescent bulbs which fill the inside of the text that spells Pepsi, chase each other from left to right, leaving all the bulbs in its path illuminated, as if writing out the word Pepsi. The neon bars located within the tilted bottle of Pepsi are illuminated, and chase each other downward, leaving the bars it its path dark. As this sequence in taking place, the waving tubes of neon illuminate, flashed subtly making the neon appear as soda pouring out of the bottle. As the tubing flows then the vertical neon bars in the cup illuminate one at a time making the cup appear as if it is filling up. The text above each of the painted fires head, flashes back and forth as if talking to each other as well. ESPN ZONE animation: The letters in the vertical blade portion of the ESPN Zone illuminate one at a time, starting from the top. Once the entire phrase is lit, in flashes off then on then off, before restating. The orange and red neon tubing which resides inside the pan channels that represent flames flash on and off in a relaxed manner as if to animate the flickering of the flames. The small incandescent bulbs on the black portions above the main matrix reader board flash on and off subtly.

Daytime and nighttime views of the Venetian sign on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Venetian (Las Vegas, Nev.)
Site address: 3355 S Las Vegas Blvd
Sign owner: Las Vegas Sands, Inc., Sheldon Adelson
Sign details: The Venetian utilizes very little signage at all ad relies heavily on the architecture and themed environment which it creates for its advertisements.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon
Sign-specific description: The signage for the Venetian Hotel and Casino is limited to an architecturally integrated sign on the north end of the property, The structure is essentially a giant arch which supports two levels which hold the signage. The arch which rises out of the roof of a building has six columns on its western most exposed edge, at the base. Each section of the pylon, is flanked by sets of four columns. The top sections legs prove to be shorter, being that they are supports for crown of smaller arches. Each flanking arcade is capped with a pointing spire. The top cabinet is an internally lot log for the Venetian.
Sign - type of display: Backlit; Ambient
Sign - media: Steel; Plastic; Masonry
Sign environment: The Venetian is quite successful in creating an environment since the entire facade creates wrapping arms of architecture, ambiently lit. The ornate quatrefoils, details columns and capitals form walls of joined elements and design rotations, that turn endlessly upon one another. The giant towers perching statuary high above the pedestrians head leave those who wander near the Venetian constantly looking up. Whether in the day or night hours, the Venetians plaza creates a environment which is pedestrian friendly.
Sign designer: The Stubbins Association
Sign - date of installation: 1998
Sign - thematic influences: The theme surrounding the Venetian is suggested strongly in the name of the property as well. The architecture is modeled after that seen in the city of Venice, Italy, and stays true to the form regardless of the configuration of the collection. It falls into the category of property which is themed after a city, particularly that of European origin. Such other examples include the Paris and the Bellagio.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Pylon; Backlit; Steel; Plastic; Masonry