A color image of the neon sign advertising the Frontier Motel, located in Carson City, Nevada. The sign features a cowboy with a neon lasso.

A color image of the neon sign advertising the Frontier Motel, located in Carson City, Nevada. The sign features a cowboy with a neon lasso.

A color image of the neon sign for the Hiway 50 Motel, located in Carson City, Nevada.

A color image of the House of Spirits liquor store, located in Carson City. The neon sign attached to the roof of the business shows a white ghost holding a black sign that reads "liquors" floating above another black and white sign that reads: "House of Spirits."

A black and white image of downtown Reno during the day. The illuminated neon sign bridging the two sides of the street together reads: "Reno, The Biggest Little City In The World." Pedestrians and automobiles can be seen lining the street underneath various shops and buildings such as Harold's Club, Nevada Club, Harrah's, Herz Jewelry, and the Dancing Hay Market Club.

A black and white image of downtown Reno. Multiple neon signs can be seen advertising different businesses, including: "Wall Paper;" "Sunderlands;" "Anheuser Restaurant;" and "Frederick's Millimery." Text on the phote reads: Copyrighted by [?] Reese" and "Virginia St. Reno, Nev 1913."

A color image of the Reno Arch. The sign hanging over the street reads: "Reno; The Biggest Little City In The World!" Automobiles with their headlights on crowd the street while neon signs advertising other businesses are visible in the background. Site Name: Reno Arch (Reno, Nev.)