A color image of the front exterior and neon sign for the blue and white Penguin Restaurant, located in Carson City, Nevada. The sign features an image of a penguin.

A color image of the neon sign for Cactus Jack's Senator Casino, located in Carson City, Nevada. The illuminated, red sign has an outline of a man with a cowboy hat holding a sign that reads "Howdy."

A color image of the neon sign advertising the Frontier Motel, located in Carson City, Nevada. The sign features a cowboy with a neon lasso.

A color image of the neon sign advertising the Frontier Motel, located in Carson City, Nevada. The sign features a cowboy with a neon lasso.

A color image of the neon sign for the Hiway 50 Motel, located in Carson City, Nevada.

A color image of the House of Spirits liquor store, located in Carson City. The neon sign attached to the roof of the business shows a white ghost holding a black sign that reads "liquors" floating above another black and white sign that reads: "House of Spirits."

A black and white image of downtown Reno during the day. The illuminated neon sign bridging the two sides of the street together reads: "Reno, The Biggest Little City In The World." Pedestrians and automobiles can be seen lining the street underneath various shops and buildings such as Harold's Club, Nevada Club, Harrah's, Herz Jewelry, and the Dancing Hay Market Club.