The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.

Interviewed by Barbara Tabach. Mara Braun, a native of Puerto Rico, has lived in Las Vegas since 1975. She is the owner/operator of a successful event and catering business. Mara married Abe Braun and raised their children in both Latinx and Jewish traditions.

Gertrude (n?e Rightman) Rudiak was born in 1915 in North Dakota to Russian immigrants. She grew up in Wisconsin until 1924. That was the year the family drove to California via the Yellowstone Trail, a dusty, undeveloped road marked by yellow stones. In Los Angeles, her father practiced chiropractic, a holistic approach to well-being for which there was little knowledge at the time. Gertrude earned her music degree at University of California at Berkeley; a decision that did not lead to a career. She then attended a business college and got a job as a social worker in Northern California. In 1941, she met and soon married George Rudiak. It was the advent of World War II. George enlisted in the service and was assigned to Las Vegas Gunnery School (Nellis Air Force Base.) Since he had a law degree from University of California at Berkeley and passed the Nevada Bar exam, he found supplemental employment with local attorneys. Las Vegas became the Rudiaks? permanent home where they raised their five children. In this interview Gertrude recalls the stories of coming to live in Las Vegas of the 1940?s: their phone number was 1-2-3; the neighborhood they lived in longest being Scotch 80s and being part of the secular and Jewish communities.

Interview with Jerry Fox by Barbara Tabach on November 12, 2014. In this interview, Fox discusses his father's restaurant, Foxy's Delicatessen, which opened on the Las Vegas Strip in the 1950s, and his own business endeavors including the Tinder Box and an embroidery business.

Jerry Fox grew up in Los Angeles until his family moved to Las Vegas in February 1955, where his father opened Foxy's Delicatessen, the city's first Jewish deli. Jerry would go on to follow in his father's entrepreneurial footsteps, operating several ventures across different industries, including his own restaurant, Foxy Dog. Jerry sold Foxy Dog in 1975 after going through a divorce, the same year that Foxy's Deli closed.

On March 11, 1978, Roberta Farmer interviewed Sally Halko (born 1921 in Gowen, Oklahoma) about her life in Las Vegas, Nevada. Halko first talks about her family background, education, traveling, and church membership. She later talks about the development Las Vegas casinos, racial minorities, housing growth, Lake Mead, and the first theaters.