Title card: "National Finals Rodeo BBQ cook-off and party - Stardust"; opens on someone barbequing ribs and says "Recipe for a Great Marketing Opportunity!". Advertisement for the third annual barbeque cook-off and party hosted by Stardust during the National Finals Rodeo week. Shows promotional shows of the rodeo and the Stardust Hotel; shots of previous cook offs, lots of people wearing cowboy hats and boots and milling around the event tents. The voiceover explains that there will be sponsorships, over 50,000 people in attendance, and the Stardust will provide a "massive media campaign" to advertise the event. Original media Betacam SP, color, aspect ratio 4 x 3, frame size 720 x 486.