Deanne Alterwitz-Stralser (née Friedman) was born January 1, 1931 in Hammond, Indiana, the daughter of an insurance salesman and a stay-at-home mom. Alterwitz-Stralser spent her childhood in Calumet City, just across the state line in Illinois, and was raised with a strong Jewish identity. At the age of sixteen, she met her husband, Oscar Alterwitz, at an Alpha Zadik Alpha (AZA) dance in Gary, Indiana, and the two were married in 1950.

Robert D. "Bob" Fisher is a Las Vegas, Nevada broadcast personality and lobbyist. He was born in Minneapolis, Minnesota and moved to Las Vegas to around 1992 when he was hired as the founding president and CEO of the Nevada Broadcasters Association (NVBA). During his 22 years as head of the NVBA, he produced and hosted Observations, a public affairs program broadcasted on radio and television throughout the state of Nevada.

Gertrude Rudiak was born August 2, 1915 in North Dakota to Russian immigrants. She grew up in Wisconsin until 1924. That year, her family drove to California via the Yellowstone Trail. Her father had a chiropractic practice in Los Angeles, California. After Rudiak earned a music degree at the University of California at Berkeley, she attended a business college, and she got a job as a social worker in northern California.