Nighttime views of the Westward Ho signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site name: Westward Ho Motel (Las Vegas, Nev.)
Site address: 2900 S Las Vegas Blvd
Sign details: The space of the westward Ho is limited yet busy on the landscape of the strip. Approaching from the south, the property lies on the West- side of the Strip. Signage is available on the south elevation, wrapping around into the east elevation, which happens to be the front. Starting with the pylon sign a similar courtyard stretches north with its translucent vinyl awnings, until it reaches its abrupt end with the Circus Circus and Slots A Fun properties.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Porte-cochère
Sign-specific description: Approaching the Westward Ho headed north you are immediately confronted by a couple of signs. The first being giant yellow channel letters in Western style font and outlined in blue neon. The font is similar to that of the Frontier Hotel and Casino. The ends of extended appendages of the letters swell in block shapes with points jutting from the flat surface. The letters are filled with incandescent bulbs which all flash on together almost illuminating the entire parking lot in for a brief few seconds and then off again. Below that the building is horizontally striped with polished gold panels sporting three back lit signs for various resort attractions of buffets and drink specials. The building long panel is bordered on the top and the bottom by chasing incandescent bulbs on a polished raceway from left to right when facing this south elevation. The brick facade is adorned with a long backlit message cabinet with yellow painted raceways with incandescent bulbs. On either end of the backlit cabinet are two large square backlit cabinets. These two are bordered with a large steel raceway painted black. Dividing the two large raceways is a channel painted yellow. Inside the recessed channel are incandescent bulbs. The black raceways are faced each with three stripes of neon in blue, whir. The facade of signage and mirrored panels leads the eye to the obvious main pylon sign for the motel. The giant exploding pylon of gold raceways shooting upward into the sky and finally mushrooming out into umbrella formations at different elevations. The sign is comprised of five separate towers: One giant one in the center, which is the tallest, two lower ones flanking the center poles, then one smaller one on the south side of the sign and one equal size on the East side of the structure. The polished gold aluminum raceways comprise the body of the structure and are illuminated with incandescent lamps. The very base of the structure is supported with a structure of red brick masonry. The only elements of actual signage are the back-to-back color animated LED message centers, which are crowned by the 'old west' style text of various sized red neon bordered channel letters. Viewed from the side the Westward ho sign takes on a more sculptural aspect than that of signage. The reason for this is the brilliant finishing of the backs of the message centers. The rears of each panel are finely finished with brushed aluminum gold panels, which combined with the electrifying animation of the incandescent bulbs, creates a high degree of reflectivity. (Barnard) As if echoing the main pylon sign, stretching to the north is a small plaza utilizing the same three-dimensional sculpted umbrella designed awnings to create a pedestrian ready experience to the design. The umbrellas are made into coverings by the addition of illuminated vinyl. The pole structures are steel, covered with brick masonry. Each one of the umbrellas has a planter base and benches where visitors my rest or enjoy the surrounding environment. As the pylon, bulb laden, polished aluminum raceways form the skeleton of the Umbrella. Non-illuminated brass raceways stretch down from the inside and down the center pole. As well as the pylon, polished metal lacework finds its way around the circumference of the Umbrellas bottom edge. The East face of the building is mirrored to ad to the reflectivity of the entire plaza, and adding the illusion of depth to the rather limited space. The half columns and half umbrella's are set into the wall looking as if it is whole against the mirrored surface. A backlit triangular polished cabinet is of particular interest, because it is a sculpted cabinet frame. The top of the two faces is made to mimic the shapes of the pylons swelled crowns. Westward Ho is spelled in red paint.
Sign - type of display: Neon; Incandescent; Backlit; Matrix; Ambient
Sign - media: Steel; Plastic; Glass; Masonry
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign environment: The Westward Ho's unique design of an incorporated courtyard frontage, creates a small strip of closed environment between the Stardust and the Circus Circus/Slots A Fun. The space between the Stardust's property and the Westward Ho's is separated by a small parking lot, which holds claim to the giant letters which boom out casino to the passerby. With its party atmospheric, umbrella design, and mirrored backdrop the pedestrian element makes its own environment distinct to the passerby. Walking through this section gives a sense of a specific taste held in Las Vegas two decades ago, yet still evident today in almost every casino design.
Sign manufacturer: Sign Systems, Inc (pylon and courtyard) YESCO (south side signage)
Sign designer: Brian K. Leming (Pylon and Umbrella frontage)
Sign - date of installation: 1983 (Pylon and Umbrella frontage)
Sign - date of redesign/move: Original backlit plastic message center was replaced with the now existing LED matrix screen
Sign - thematic influences: The Westward Ho facility itself is a Western themed establishment but the design by Lemming reflects a more party atmosphere with its umbrella shaped overhangs and highly animated incandescent raceways. The courtyard was originally designed with a different idea fore a pylon, but the idea of the canopies was carried over into that of the design of the pylon. The over use of the theme of the polished aluminum is reminiscent of that period in Vegas history when the materials could be found virtually everywhere. Such examples included the porte cocheres at the Silverbird Hotel and Casino and the Stardust as well. This theme is still seen on virtually almost every sign. The only elements of Western imagery or style are found in the pylon sign are the font style of the lettering. As for the he building's flavor of the old west, the south wall's yellow channel letters reading "CASINO" is reminiscent of the style of font found on the pylon.
Sign - artistic significance: Besides the fact that the pylon structure stood independently in sculptural aspects as well as functional aspects, the use of materials proved to be a trend setting achievement in that period of Las Vegas. Not only did the property take extensive use materials that could maximize the ability of the lighting such as polished aluminum and mirrored paneling, it was the first to significantly employ the use of colored, translucent vinyl.(Barnard) Soon after the use of this translucent materials in signs could be seen all over the Strip on the interior and exterior of signs and buildings.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Porte-cochère; Neon; Incandescent; Backlit; Matrix; Steel; Plastic; Masonry; Glass; Paint; Graphics

A color image of a neon sign on the side of a road indicating a casino and hotel coming up.

Nighttime views of the Bourbon Street Hotel and Casino signs. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 120 E Flamingo Rd
Sign owner: Carma LTD
Sign details: Bourbon Street is located between the Maxim and the Barbary Coast on the north side of Flamingo, stretching to the corner of Audrie and Flamingo. The building contains elements such as brick masonry, stucco and wrought iron grating. It is a smaller property compared to nearby plots such as Bally's or the Flamingo. Extending north a short distance for a structure of rooms and parking, the signage consists of wall signs on the east and west sides of the building, a main sign on the south side of the building, a sidewalk and window canopies, as well as a main pylon.
Sign condition: Structure 3 Surface 3 Lighting 3--notes: The entire facade of the building, as well as canopies are badly faded and in need of attention.
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: Headed west on Flamingo the first signage visible of the Bourbon Street is on the east face of the main building. A giant stucco arch, which runs the height of the building, is adorned at the very top with a round canopy. The canopy is divided into striped sections of red and white alternating panels, separated by gold aluminum polished raceways lined with incandescent bulbs. The canopy's underside is laden with incandescent bulbs. White channel letters reside on the surface of the building spelling out " Bourbon Street," with one word above the other. The letters are filled with white neon. Below the word "Street," the words "Hotel Casino," are spelled in channel letters and filled with red neon. Below the collection of channel letters and canopy, the majority of the space is occupied with an internally lit plastic screen with vinyl letters. Two small canopies flank the arch over two windows and also contain incandescent bulb raceways. The top edge of the building is gold polished raceways with incandescent bulbs. Along the south side of the building, long canopies are hung upon the top edge of the wall hanging over backlit plastic screens with vinyl letters. The middle of the building is an archway projected out into space creating an extension of the side of the building. The same canopy design seen on the east side of the building is seen at the top of the structure only larger in size. It is also treated with the same raceway and incandescent bulb design. "Bourbon Street" is spelled in al capital channel letters outlined in red neon and filled with incandescent bulbs. Above and below the text on the wall, white neon is bent into decorative, scrollwork patterns. The very top of the arch is crowned with a single internally lit spherical bulb. Below the text a cabinet with rounded top corners, houses channel letters filled with red neon. It is bordered with a raceway lined with incandescent bulbs. Projecting out on either side of this cabinet, along the face of the building, hanging over the sidewalk, is a canopy with an exoskeleton of raceways lined with incandescent bulbs. On the wall of the building, between the two top and bottom canopies, and on either side of the main entrance two small canopies hang over windows. They are treated the same as the window canopies on the east side of the building. On the west end of the property there is a small porte-cochere, and covered walkway that extends west to the end of the property. At a slightly higher elevation than the facade's canopy, the porte-cochere is a square design with the same external raceways and bulbs, the same can be said for the walkway extending to the edge of the property. The canopies look to be made of steel and painted to match the color scheme of the establishment. The underside of the porte-cochere is comprised of squared mirrored paneling illuminated with incandescent bulbs. On the west side of the building above the porte-cochere the same canopy and arch design can be seen but the text is more akin to the text on the south side of the building. The channel letters spell the text Bourbon Street in two lines. They are outlined in red neon and filled with incandescent bulbs. The text "Hotel Casino" is represented in channel letters filled with red neon. The only difference is the yellow neon design placed in between the two words. To the left of this sign, along the top edge of the building the canopy design picks up again hovering above a backlit sign message board. On the extreme west end of the property the main pylon sign faces east/west on the northeast corner. The sign basically consists of a large pole with a double-backed cabinet, crowned with the umbrella canopy shape seen throughout the property. The cabinet is of rectangular design with the corners cut out in a circular shape. The majority of the sign is occupied by the red neon bordered channel letters, which read "Bourbon Street". These are also filled with incandescent bulbs. The text "Hotel Casino" is spelled in channel letters and outlined on the interior with red neon. The left and right sides of the word "Street" are occupied with a channel scrollwork design lined with yellow neon. A channel pattern also separates the words "Hotel" and "Casino" This patterns appears to be like a flier de lie with its mirror image attached to it from the bottom. It too is filled with yellow neon. The face of the cabinet is lined with a raceway containing incandescent bulbs. The umbrella canopy occupies the top of the sign. It is fully realized in the round, with the exterior skeleton of the raceways with incandescent bulbs. The underside is also mirrored with incandescent bulbs spread across the surface. At the very top of the umbrella shape a streetlight puts the finishing touches on the sign. A small sign worth mentioning sits north of the main pylon at the edge of a small parking lot for the facility. It is a small back-lit cabinet denoting hotel registration and parking. The rectangular cabinet sits upon a small pole with a rounded section incorporated into its design. On the plastic portion of this rounded extension the words "Bourbon Street" are graphically painted along with the image of the red and white canopy.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Fiberglass; Glass
Sign - non-neon treatments: Paint
Sign animation: Oscillating, chasing
Notes: All the incandescent bulbs on the raceways that are visible, chase each from other top to bottom. The incandescent bulbs, which line the raceways on the umbrella shape on the main pylon, chase each other downward as well as around the border of the face of the sign. The underside of the umbrella is also encrusted with incandescent bulbs, which oscillate. The text on the pylon sign all light up simultaneously in an oscillating pattern, they then steady burn, then shut off. The main logo marquee seen on the south face of the building contains the same animation seen on the pylon sign as well. The small vertical raceways underneath the porte cochere also animate by chasing downward.
Sign environment: Headed west toward the strip on Flamingo, the defunct Maxim is almost invisible at night, while the first active property is the Bourbon Street. The main pylon resides directly across Audrie from the Battista's pylon, making a flanking neon gateway to northern bound travelers on Audrie.
Sign manufacturer: YESCO
Sign - date of installation: 1984-05
Sign - thematic influences: The theme of the Bourbon Street is evident in its name being influenced by the Mardi Gras party atmosphere of New Orleans. The new Orleans theme itself is reminiscent of turn of the century America. The canopies and brass railing are reminiscent of properties such as the Westward Ho, with its umbrellas, brass treatments and raceways as well. The pylon is reminiscent of a close neighbor in the Barbary Coast, with similar style 19th century block text, and color palette.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Chasing; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Backlit; Steel; Fiberglass; Glass; Paint