Search Results
Circus Circus clown sign, Reno, Nevada
Date
2016 (year approximate) to
Archival Collection
Description
View of the clown sign for the Circus Circus during the day with unlit neon.
500 N Sierra St, Reno, NV 89503
Image
Photographs of Battista's signs, Las Vegas (Nev.), 2002
Date
2002
Archival Collection
Description
Photos show Battista's signs at night. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site address: 4041 Audrie St
Sign details: Battista's "hole in the wall" Italian restaurant is located in a small shopping mall on the corner of Audrie and Flamingo, just east of the strip. The actual establishment of Battista's faces east in the northwest corner of the shopping center. The pylon sign sits on the northwest corner of FlamingoRd and Audrie st., the entrance to the building is also adorned with neon signs as well. On the extreme north end of the property a pole sign for a general store also shares signage with Battista's.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: The pylon sign for Battista's is on the corner of Flamingo and Audrie, on the wet side of Audrie. It is a double- backed roadside pole sign with two cabinets, and an LED message center. The sign is a host of visual candy, laden with neon and incandescent bulbs. The upper portion of the sign is comprised of the larger cabinet, below that the LED message-center, then below that the smaller cabinet makes up the bottom of the sign. The top cabinet has sculpted edges created bulging edges as well as a round top. The two corners are stepped. The bottom of the sign is a flat horizontal edge. The surface of the sign is painted red. The majority of the sign's face is occupied by channel letters spelling "Battista's Italian Restaurant," in channel letters with red neon borders. Below that "Lounge," and then "Banquets" is spelled one on top of each other in yellow channel letters. Yellow neon in on the interior of the channels. Two tubes of green neon extend horizontally from each side of this text. On the far left and right-hand sides of the cabinet, green neon scrollwork adorn the space between the main text and the edge of the cabinet. Spelled in small painted letters above the main text, resides the phrase "hole in the wall. Yellow neon tubes spell the same text, hovering over the graphics. In the remaining space above this text and the top edge, purple and green neon are sculpted to appear as a bunch of grapes and their vines. The entire sign is bordered in gold polished raceways with incandescent bulbs. Below the main section of the cabinet is a tri-colored LED message center, running scrolling messages about the restaurant in red, white, and green, which are the colors of the Italian flag. The smaller cabinet below the message center has sculpted edges also, with the top edge being straight along the length of the message center. It is painted green. General store is spelled across the top of the sign in white channel letters with white neon on the interior. Graphically painted in red, below the white text, the words "groceries, beer wine, souvenirs, and slots" are overlayed with red neon. In the remaining space on the bottom of the cabinet a small logo for "Coors Light," is graphically painted and overlayed with corresponding neon. To the left and right of that two arrows point toward the property, painted in red then overlayed with red neon. Over the entrance to the building, a wooden A-frame shaped structure forms a cover over the main entrance to the restaurant. In an arched pattern on the wooden face of this awning, "Battista's" is spelled it it's specific text in channel lettering, filled with neon. Below that in green channel letters, in the same arched pattern, spell hole in the wall, and has green neon in the interior. On other side of the dual arched text two, channel designed scrollwork pieces are illuminated with yellow neon. On the far north end of the lot a pole sign is designated next to the general store that the main pylon advertises. The top of the sign is an internally lit cabinet with graphic treatments for the general store. Incandescent bulbs line the edge of the cabinet. Further down the pole a small back-lit, horizontal, rectangular cabinet advertises for the Battista's establishment. Below that a square, internally lit cabinet, has red and green graphical treatments reading "Fine Italian Cuisine." The last bit of signage on the pole is a small, internally lit cabinet, flag poled off of the east end of the pole with red neon spelling, "groceries 24 hrs." On the North side of the building another sign for Battista's is present.
Sign - type of display: Neon; Matrix; Backlit; LED
Sign - media: Steel
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing
Notes: The raceways which run around the border of the surface of the sign, chase each other from right to left. The incandescent bulbs which surround the internally lit cabinet on the pole sign designated for the convenience store also chase each other.
Sign environment: The Battista's pylon share unique company when it comes to it's environment. East across Audrie, is the Bourbon Street Hotel Casino, while the extensive Bally's property resides south across Flamingo Dr. The small shopping center proves a break in the action of casino hotels. The pylon stands as a prominent figure on the corner of the lot. Just to the west of the pylon, on the same side of the street, is the original Flamingo pylon, preceding the Barbary Coast. If you continue north on Audrie, the Flamingo Hilton may be assessed through a drive to the west.
Sign manufacturer: YESCO
Sign - thematic influences: The theme of the facility centers around the theme of an Italian restaurant. The pylon's colors, and matrix message center are all in accordance with colors of the Italian flag, as well as the signage above the door. The graphics, and neon representations of grapes on the pylon reference the afore mentioned theme. The entrance to the facility is the A-framed roof-like structure wood structure, referencing a rustic cottage or facility. This is significant in the name "Hole in the wall," which the facility boasts.
Sign - artistic significance: The significance of the Battista's establishment fits in with other facilities on the Strip such as The Rosewood Grill, Alan Albert's, and the Peppermill. Considering that most dining establishments are located on the interior of the properties, these stand as excellent quality, intimate restaurants seen by and available to the pedestrian public. Like the everyday establishments dressed to fit in the Las Vegas Strip such as the neighboring Walgreens, Alan Albert's is a non-casino dressed up to fit in with the local surroundings. It is also unique in the fact that the establishment which dominates the space which it resides. Unlike Alan Albert's which is tucked down a narrow alley, it is spoken out loudly with a pylon sign, another pole sign and a wall sign as well. Both pole signs are reminiscent of old roadside motel signs.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Fascia; Pylon; Neon; Matrix; Backlit; LED; Steel; Paint; Graphics
Site address: 4041 Audrie St
Sign details: Battista's "hole in the wall" Italian restaurant is located in a small shopping mall on the corner of Audrie and Flamingo, just east of the strip. The actual establishment of Battista's faces east in the northwest corner of the shopping center. The pylon sign sits on the northwest corner of FlamingoRd and Audrie st., the entrance to the building is also adorned with neon signs as well. On the extreme north end of the property a pole sign for a general store also shares signage with Battista's.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: The pylon sign for Battista's is on the corner of Flamingo and Audrie, on the wet side of Audrie. It is a double- backed roadside pole sign with two cabinets, and an LED message center. The sign is a host of visual candy, laden with neon and incandescent bulbs. The upper portion of the sign is comprised of the larger cabinet, below that the LED message-center, then below that the smaller cabinet makes up the bottom of the sign. The top cabinet has sculpted edges created bulging edges as well as a round top. The two corners are stepped. The bottom of the sign is a flat horizontal edge. The surface of the sign is painted red. The majority of the sign's face is occupied by channel letters spelling "Battista's Italian Restaurant," in channel letters with red neon borders. Below that "Lounge," and then "Banquets" is spelled one on top of each other in yellow channel letters. Yellow neon in on the interior of the channels. Two tubes of green neon extend horizontally from each side of this text. On the far left and right-hand sides of the cabinet, green neon scrollwork adorn the space between the main text and the edge of the cabinet. Spelled in small painted letters above the main text, resides the phrase "hole in the wall. Yellow neon tubes spell the same text, hovering over the graphics. In the remaining space above this text and the top edge, purple and green neon are sculpted to appear as a bunch of grapes and their vines. The entire sign is bordered in gold polished raceways with incandescent bulbs. Below the main section of the cabinet is a tri-colored LED message center, running scrolling messages about the restaurant in red, white, and green, which are the colors of the Italian flag. The smaller cabinet below the message center has sculpted edges also, with the top edge being straight along the length of the message center. It is painted green. General store is spelled across the top of the sign in white channel letters with white neon on the interior. Graphically painted in red, below the white text, the words "groceries, beer wine, souvenirs, and slots" are overlayed with red neon. In the remaining space on the bottom of the cabinet a small logo for "Coors Light," is graphically painted and overlayed with corresponding neon. To the left and right of that two arrows point toward the property, painted in red then overlayed with red neon. Over the entrance to the building, a wooden A-frame shaped structure forms a cover over the main entrance to the restaurant. In an arched pattern on the wooden face of this awning, "Battista's" is spelled it it's specific text in channel lettering, filled with neon. Below that in green channel letters, in the same arched pattern, spell hole in the wall, and has green neon in the interior. On other side of the dual arched text two, channel designed scrollwork pieces are illuminated with yellow neon. On the far north end of the lot a pole sign is designated next to the general store that the main pylon advertises. The top of the sign is an internally lit cabinet with graphic treatments for the general store. Incandescent bulbs line the edge of the cabinet. Further down the pole a small back-lit, horizontal, rectangular cabinet advertises for the Battista's establishment. Below that a square, internally lit cabinet, has red and green graphical treatments reading "Fine Italian Cuisine." The last bit of signage on the pole is a small, internally lit cabinet, flag poled off of the east end of the pole with red neon spelling, "groceries 24 hrs." On the North side of the building another sign for Battista's is present.
Sign - type of display: Neon; Matrix; Backlit; LED
Sign - media: Steel
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing
Notes: The raceways which run around the border of the surface of the sign, chase each other from right to left. The incandescent bulbs which surround the internally lit cabinet on the pole sign designated for the convenience store also chase each other.
Sign environment: The Battista's pylon share unique company when it comes to it's environment. East across Audrie, is the Bourbon Street Hotel Casino, while the extensive Bally's property resides south across Flamingo Dr. The small shopping center proves a break in the action of casino hotels. The pylon stands as a prominent figure on the corner of the lot. Just to the west of the pylon, on the same side of the street, is the original Flamingo pylon, preceding the Barbary Coast. If you continue north on Audrie, the Flamingo Hilton may be assessed through a drive to the west.
Sign manufacturer: YESCO
Sign - thematic influences: The theme of the facility centers around the theme of an Italian restaurant. The pylon's colors, and matrix message center are all in accordance with colors of the Italian flag, as well as the signage above the door. The graphics, and neon representations of grapes on the pylon reference the afore mentioned theme. The entrance to the facility is the A-framed roof-like structure wood structure, referencing a rustic cottage or facility. This is significant in the name "Hole in the wall," which the facility boasts.
Sign - artistic significance: The significance of the Battista's establishment fits in with other facilities on the Strip such as The Rosewood Grill, Alan Albert's, and the Peppermill. Considering that most dining establishments are located on the interior of the properties, these stand as excellent quality, intimate restaurants seen by and available to the pedestrian public. Like the everyday establishments dressed to fit in the Las Vegas Strip such as the neighboring Walgreens, Alan Albert's is a non-casino dressed up to fit in with the local surroundings. It is also unique in the fact that the establishment which dominates the space which it resides. Unlike Alan Albert's which is tucked down a narrow alley, it is spoken out loudly with a pylon sign, another pole sign and a wall sign as well. Both pole signs are reminiscent of old roadside motel signs.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Fascia; Pylon; Neon; Matrix; Backlit; LED; Steel; Paint; Graphics
Mixed Content
Photographs of Excalibur signs, Las Vegas (Nev.), 2002
Date
2002
2017-08-18
Archival Collection
Description
Photos show Excalibur signs at night. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description
Site name: Excalibur Hotel and Casino (Las Vegas, Nev.)
Site address: 3850 S Las Vegas Blvd
Sign owner: Mandalay Resort Group
Sign details: The Excalibur Hotel and Casino sits on the NE corner of Las Vegas Blvd and Tropicana Ave. While the main attraction is the brightly illuminated fantasy castle facade, the two giant multimedia pylon signs flank the property along the streets. One, on the South side of Tropicana, faces East /West, while the second sits on the West Side of LV Blvd, and faces North/South.
Sign condition: Structure 5 Surface 4 Lighting 5
Sign form: Pylon
Sign-specific description: The two pylons are identical in design. They are both double backed, pylons containing animated incandescent Excalibur logos, neon borders, an animated, color, matrix message center, and a two dizzying renderings of jousting knights, constructed completely of neon, on either side. Constructed to appear as a medieval castle facade themselves, the signs are finished in stucco to appear as if built with stone blocks. The scroll shaped main logo sign box, the outline of the logo, the spires, and sword, are all outlined in neon. The 10'-6" channel letters contain white incandescent bulbs that animate.
Sign - type of display: Neon; Incandescent; Matrix
Sign - media: Steel
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing
Notes: The Excalibur logo, which is comprised of incandescent bulbs, displays a two part chase animation from left to right over the entire text, then in sequence, displays a flashing animation over the entire word before starting the pattern over again.
Sign environment: The two pylons are both in parking lots of their respected positions. Pedestrians may walk up to the one located in a public lot on Tropicana Ave.
Sign manufacturer: Sign Systems, Inc
Sign designer: Brian K. Leming
Sign - date of installation: 1989-1990
Sign - date of redesign/move: The backlit plastic message board and old electronic message center, have been replaced by a single, giant animated, color electronic message board.
Sign - thematic influences: Excalibur capitalizes on the King Arthur/Renaissance fair theme.
Sign - artistic significance: Artistically the sheer magnitude, construction techniques and the magnitude of the themed facade are sincerely significant in the artistic developments of sign making. The pylons directly reflect those elements.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Neon; Matrix; Incandescent; Steel; Paint; Graphics
Site name: Excalibur Hotel and Casino (Las Vegas, Nev.)
Site address: 3850 S Las Vegas Blvd
Sign owner: Mandalay Resort Group
Sign details: The Excalibur Hotel and Casino sits on the NE corner of Las Vegas Blvd and Tropicana Ave. While the main attraction is the brightly illuminated fantasy castle facade, the two giant multimedia pylon signs flank the property along the streets. One, on the South side of Tropicana, faces East /West, while the second sits on the West Side of LV Blvd, and faces North/South.
Sign condition: Structure 5 Surface 4 Lighting 5
Sign form: Pylon
Sign-specific description: The two pylons are identical in design. They are both double backed, pylons containing animated incandescent Excalibur logos, neon borders, an animated, color, matrix message center, and a two dizzying renderings of jousting knights, constructed completely of neon, on either side. Constructed to appear as a medieval castle facade themselves, the signs are finished in stucco to appear as if built with stone blocks. The scroll shaped main logo sign box, the outline of the logo, the spires, and sword, are all outlined in neon. The 10'-6" channel letters contain white incandescent bulbs that animate.
Sign - type of display: Neon; Incandescent; Matrix
Sign - media: Steel
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing
Notes: The Excalibur logo, which is comprised of incandescent bulbs, displays a two part chase animation from left to right over the entire text, then in sequence, displays a flashing animation over the entire word before starting the pattern over again.
Sign environment: The two pylons are both in parking lots of their respected positions. Pedestrians may walk up to the one located in a public lot on Tropicana Ave.
Sign manufacturer: Sign Systems, Inc
Sign designer: Brian K. Leming
Sign - date of installation: 1989-1990
Sign - date of redesign/move: The backlit plastic message board and old electronic message center, have been replaced by a single, giant animated, color electronic message board.
Sign - thematic influences: Excalibur capitalizes on the King Arthur/Renaissance fair theme.
Sign - artistic significance: Artistically the sheer magnitude, construction techniques and the magnitude of the themed facade are sincerely significant in the artistic developments of sign making. The pylons directly reflect those elements.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Pylon; Neon; Matrix; Incandescent; Steel; Paint; Graphics
Mixed Content
Camacho Auto Sales wall mounted sign
Date
2021
Archival Collection
Description
The wall mounted sign for Camacho Auto Sales during the day.
2525 Reno Hwy, Fallon, NV 89406
Camacho Auto Sales
Image
Pizza Shack mounted sign, Fernley, Nevada
Date
2021
Archival Collection
Description
The mounted sign for the Pizza Shack during the day. The restaurant is permanently closed.
790 E Main St, Fernley, NV 89408
Pizza Shack
Image
Our Mother of Sorrows Cemetery mounted sign.
Date
2016 (year approximate) to 2020 (year approximate)
Archival Collection
Description
View of Our Mother of Sorrows Cemetery sign during the day.
2700 N Virginia St, Reno, NV 89507
Image
Blue Salon window sign, Reno, Nevada
Date
2019 (year approximate) to 2020 (year approximate)
Archival Collection
Description
View of the window sign for Blue salon in Reno with lit neon.
1170 S Wells Ave # 1, Reno, NV 89502
Image
Slide of the YESCO sign graveyard, Las Vegas, 1986
Date
1986
Archival Collection
Description
The crown sign from the 1950s Royal Nevada Hotel in the YESCO sign graveyard in Las Vegas, Nevada.
Image
Photographs of Walgreens signs, Las Vegas (Nev.), 2002
Date
2002
Archival Collection
Description
Daytime views of the Walgreens signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3765 S Las Vegas Blvd
Sign condition: Structure 5 Surface 3 Lighting 5
Sign form: Fascia
Sign-specific description: The Walgreens lot is shared with the Fat Burger establishment, and a strip mall of assorted shops. The lot is located on the east side of the strip, just north of the Showcase Mall. On the west elevation of the building the Walgreen's cursive, logo script spells out the word "Walgreen's". The same sign design is repeated on the north face of the building also. The two signs are crafted out of channel letter, with blue and red neon in the interior of the channel. In small black channel letters, a bit further below the logos, there are three separate sets of much smaller channel letters. These spell the phrases "Pharmacy," "24HRS," and "1 Hour Photo." These are also lined on the interior with red and blue neon. Above the entrance to the building, a wall sign crafted of neon in the shape of the "mortar and pestle" is perched above the customers head as they enter the building from the NW. The entire structure of the image of the Walgreen's mortar and pestle, as well as the outline of the exterior stars, is constructed of one giant pan channel. The body of the pestle is made of a series of blue neon tubing which starts in the center of the pan in a square shape and creates a concentric pattern, filling the pan. Small white neon stars float to the top of the sign and into the body of the sign. Below that image, on the same elevated plane, the Walgreen's script logo is written in channel letters with white neon. Below that script is written independently in neon reading "The Pharmacy that America Trusts." Facing north /south, the street-side, pylon sign for the Walgreen's establishment is a multi-use pylon. The sign boasts advertisements for several other businesses, however the Walgreen's advertisement is the most visible and dominant on the face. The architecture of the sign is mostly a giant, stucco covered vertical rectangle with a simple crown cornice molding on the top edge of the structure. The other establishments mentioned on the sign are as read from the top of the sign to the bottom: Alan Albert's Lobster House, Club Utopia, Fatburger, and a small back-lit plastic sign for ice cream and t-shirts. At the bottom of the sign, channel letters spell the phrase parking in rear, with an arrow of the same concept pointing east toward the rear of the property. The pylon is two sided, with almost the entire top of the sign belonging to Walgreen's, and sculpted almost completely out of neon. Red, horizontal neon tubes form a field of light for the neon mortar and pestle, as seen above the entrance. The red field is also home to the cursive, Walgreen's logo script, and the phrase "Open 24 hours." The mortar and pestle are a pan channel including the stars floating out of the top incorporated into its design. Crafted in blue, with white neon for the stars, the mortar handle portion sticking out of the top of the pestle animates to appear as if it is stirring, while the stars turn on and off, representing the concoction being stirred in the body of the image. The Walgreen's script is made of channel letters filled with white neon. The bottom line of the sign that reads "Open 24 Hours," is in all caps, and channel letters with white neon on the interior. They animate in sequence one word at a time from left to right. Along the vertical edge width of the sign, the words "The Plaza" are spelled in red neon.
Sign - type of display: Neon
Sign - media: Steel
Sign - non-neon treatments: Paint
Sign animation: Chasing, flashing, oscillating
Notes: The text, which resides on the southern wall and reads "Casino," is filled with incandescent bulbs that all illuminate at the same time, and oscillate. They then shut off at the same time, and then repeat. The raceways of incandescent bulbs chase each other while the neon, which surrounds the back lit, plastic, screens on this wall flash on then off. The bottom two raceways sandwiching the reflective panel chase from left to right, while the remainder of the raceways surrounding the signs, run right to left. The incandescent bulbs on the pylon chase each other gracefully up the length of the pylon. The animation is patterned so as to appear as if a section of several bulbs are pulsing its way up the towers, hugging the edge of the bulbous tops. The raceways continue around the east face of the building. The umbrellas in the plaza behind the pylon, also are animated with incandescent bulbs chasing each other downward along the raceways.
Sign manufacturer: Mikhon lighting and sign
Sign - date of installation: 1997
Sign - thematic influences: The thematic influence of the Walgreens pylon is based on the logo for the establishment, incorporated into the architectural design of a modern commercial signage. The objects represented in the logo's are based on historical peripheral tools used in the pharmaceutical trade. The mortar and pestle were instruments used by chemists and doctors to grind and pulverize chemical to me mixed together. Since Walgreen's is a pharmacy and purveyor of commonly used goods, the mortar and pestle are appropriate symbols of the property's function.
Sign - artistic significance: Walgreen's fits into a niche of locations on the Las Vegas Strip that are establishments that can be found anywhere in the United States.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Flashing; Fascia; Neon; Steel; Paint
Site address: 3765 S Las Vegas Blvd
Sign condition: Structure 5 Surface 3 Lighting 5
Sign form: Fascia
Sign-specific description: The Walgreens lot is shared with the Fat Burger establishment, and a strip mall of assorted shops. The lot is located on the east side of the strip, just north of the Showcase Mall. On the west elevation of the building the Walgreen's cursive, logo script spells out the word "Walgreen's". The same sign design is repeated on the north face of the building also. The two signs are crafted out of channel letter, with blue and red neon in the interior of the channel. In small black channel letters, a bit further below the logos, there are three separate sets of much smaller channel letters. These spell the phrases "Pharmacy," "24HRS," and "1 Hour Photo." These are also lined on the interior with red and blue neon. Above the entrance to the building, a wall sign crafted of neon in the shape of the "mortar and pestle" is perched above the customers head as they enter the building from the NW. The entire structure of the image of the Walgreen's mortar and pestle, as well as the outline of the exterior stars, is constructed of one giant pan channel. The body of the pestle is made of a series of blue neon tubing which starts in the center of the pan in a square shape and creates a concentric pattern, filling the pan. Small white neon stars float to the top of the sign and into the body of the sign. Below that image, on the same elevated plane, the Walgreen's script logo is written in channel letters with white neon. Below that script is written independently in neon reading "The Pharmacy that America Trusts." Facing north /south, the street-side, pylon sign for the Walgreen's establishment is a multi-use pylon. The sign boasts advertisements for several other businesses, however the Walgreen's advertisement is the most visible and dominant on the face. The architecture of the sign is mostly a giant, stucco covered vertical rectangle with a simple crown cornice molding on the top edge of the structure. The other establishments mentioned on the sign are as read from the top of the sign to the bottom: Alan Albert's Lobster House, Club Utopia, Fatburger, and a small back-lit plastic sign for ice cream and t-shirts. At the bottom of the sign, channel letters spell the phrase parking in rear, with an arrow of the same concept pointing east toward the rear of the property. The pylon is two sided, with almost the entire top of the sign belonging to Walgreen's, and sculpted almost completely out of neon. Red, horizontal neon tubes form a field of light for the neon mortar and pestle, as seen above the entrance. The red field is also home to the cursive, Walgreen's logo script, and the phrase "Open 24 hours." The mortar and pestle are a pan channel including the stars floating out of the top incorporated into its design. Crafted in blue, with white neon for the stars, the mortar handle portion sticking out of the top of the pestle animates to appear as if it is stirring, while the stars turn on and off, representing the concoction being stirred in the body of the image. The Walgreen's script is made of channel letters filled with white neon. The bottom line of the sign that reads "Open 24 Hours," is in all caps, and channel letters with white neon on the interior. They animate in sequence one word at a time from left to right. Along the vertical edge width of the sign, the words "The Plaza" are spelled in red neon.
Sign - type of display: Neon
Sign - media: Steel
Sign - non-neon treatments: Paint
Sign animation: Chasing, flashing, oscillating
Notes: The text, which resides on the southern wall and reads "Casino," is filled with incandescent bulbs that all illuminate at the same time, and oscillate. They then shut off at the same time, and then repeat. The raceways of incandescent bulbs chase each other while the neon, which surrounds the back lit, plastic, screens on this wall flash on then off. The bottom two raceways sandwiching the reflective panel chase from left to right, while the remainder of the raceways surrounding the signs, run right to left. The incandescent bulbs on the pylon chase each other gracefully up the length of the pylon. The animation is patterned so as to appear as if a section of several bulbs are pulsing its way up the towers, hugging the edge of the bulbous tops. The raceways continue around the east face of the building. The umbrellas in the plaza behind the pylon, also are animated with incandescent bulbs chasing each other downward along the raceways.
Sign manufacturer: Mikhon lighting and sign
Sign - date of installation: 1997
Sign - thematic influences: The thematic influence of the Walgreens pylon is based on the logo for the establishment, incorporated into the architectural design of a modern commercial signage. The objects represented in the logo's are based on historical peripheral tools used in the pharmaceutical trade. The mortar and pestle were instruments used by chemists and doctors to grind and pulverize chemical to me mixed together. Since Walgreen's is a pharmacy and purveyor of commonly used goods, the mortar and pestle are appropriate symbols of the property's function.
Sign - artistic significance: Walgreen's fits into a niche of locations on the Las Vegas Strip that are establishments that can be found anywhere in the United States.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Flashing; Fascia; Neon; Steel; Paint
Mixed Content
Beefy's wall mounted sign, Reno, Nevada
Date
2020
Archival Collection
Description
View of Beefy's wall mounted sign with lit neon.
1300 S Virginia St, Reno, NV 89502
Image