The Christmas 1958 issue of the "Sands Times," a promotional periodical published by the Sands Inc., in Las Vegas, Nevada. The periodical is comprised of photographs of guests and celebrities, and it highlights specific events and activities held by the Sands Hotel. The editor was Al Freeman, and the assistant editor was Ruth East.

An image of the tower at the Sands Hotel under construction. Also visible is the hotel's marquee advertising Keely Smith, Jeff Lewis, Red Moryo, Sonny King, and others.