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Photographs of Bonanza Gift Shop, Las Vegas (Nev.), March 6, 2017
Date
Archival Collection
Description
Site address: 2440 S Las Vegas Blvd
Sign owner: Haim Gabay
Sign details: The Bonanza Gift Shop opened in 1981 marketing as the world's largest gift shop. Though in 1963 a portion of the property opened as an Honest John's Casino. In 1971 the Big Wheel opened next to Honest John's Casino. After 1974 Big Wheel changed to Centerfold Casino 1975-1977. In 1977 the Centerfold Casino changed to Jolly Trolley Restaurant, Saloon and Dining Depot. From 1977-1981 Jolly Trolley remained at the location; it seems at one point Jolly Trolley took over the entire shopping center and casinos. Between 1977 and 1981, a 24 Hour Adult Book Store was taken over by Jolly Trolley that allowed Bonanza Gift Shop to purchase the whole property. The sign's design and theme has stayed the same from 1963 to current. The gift shop was sold for $50 million in 2016 to Haim Gabay.
Sign condition: 3- the paint is peeling off, and the signs have holes in them. The incandescent light bulbs and marquee are not working to full capacity; some portions do not light up at all.
Sign form: This is considered an architectural sign with the reader boards-marquee built into the building. The sign at the end of the corner is considered a cantilever construction.
Sign-specific description: The sign is mainly rusty red and a gold-yellow that surrounds the building with multiple "Bonanza Gift Shop" logos in a old west type font. Also there is a reader board surrounding the building as well.
Sign - type of display: The Display used is a reader board, neon, incandescent, and fluorescent lighting.
Sign - media: Plastic, Steel and Fiberglass
Sign - non-neon treatments: Plastic for reader board
Sign animation: Chasing
Notes: Incandescent light bulbs that surround the building and logos
Sign environment: The property is on the west corner of Las Vegas Blvd and Sahara. The stores surrounding the establishment are Naughty Town, Walgreens, Essence Cannabis, Strip Gun Club and Diversity Tattoos.
Sign - date of installation: Estimated 1963 or earlier
Sign - date of redesign/move: 1963 Honest John's cantilever construction. 1971 Big Wheel opened up and added the projection sign. In 1974 the Big wheel changed to Centerfold Casino and in 1977 name changed to Jolly Trolley. In 1981 the Jolly Trolley projection and cantilever construction sign changed to Bonanza Gift Shop.
Sign - thematic influences: The sign dates back to 1963 and resembles the golden nugget decorated shed concept along with the cantilever construction sign similar to golden nugget's 1946 sign, except circular rather than organic. The actual sign uses color psychology to attract consumers to the gift shop. The theme is definitely western themed.
Survey - research locations: https://www.reviewjournal.com/business/bonanza-gift-shop-in-las-vegas-sold-for-50m-records-show/ about new owner purchase. Vintage Las Vegas http://vintagelasvegas.com/search/Bonanza+Gift+Shop helped with dates of property change. Author Paul W. Papa's book "Discovering Vintage Las Vegas: A Guide to the City's Timeless Shops"
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-12
Sign keywords: Architectural; Plastic; Steel; Incandescent; Chasing; Reader board; Neon; Marquee; Fluorescent; Roof Sign
Mixed Content
Interview with Raymond Chester Harbert, April 3, 2006
Date
Archival Collection
Description
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Transcript of interview with Billy Paul Smith by Claytee White, October 3, 2013
Date
Archival Collection
Description
Chemist, mathematician, and health physicist Billy Paul Smith donates time to tutor young people in hopes of attracting more youth into the fields of math and science. Born in 1942 and schooled in segregated black schools in Shreveport, Louisiana, and Texarkana, Texas, he graduated from high school at age fifteen and enrolled at Prairie View A&M University, where he trained with the Reserve Officer Training Corps (ROTC) and earned his Bachelor’s degree in chemistry and in 1964 his Master’s degrees in chemistry and math. Most young U.S. Army officers in 1964 went to Vietnam, but Billy’s math and science background steered him to the Army Chemical Corps, where he was quickly selected to join a new team. The team was to develop responses to nuclear weapon accidents and worked under the Defense Atomic Support Agency (DASA) in Albuquerque, New Mexico. At the same time, Billy completed the Weapons Ordinance Army course on classified information relating to the U.S. nuclear weapons arsenal. In this interview, Billy talks about his service with DASA and his subsequent twenty-seven years working at the Nevada Test Site in a variety of positions with Reynolds Electrical and Engineering Company, Inc. (REECo), a company that had “percentagewise more blacks in management positions than any other [Las Vegas] company.” He experienced the quiet racism of Las Vegas residential segregation when he tried to purchase a house in a neighborhood he liked and the unexpected kindness of the REECo general manager, Ron Keen, who made sure the Smith family could live where they wanted to live. He talks about Area 51 and explains underground testing activity and offers the scientific and ecological reasons why scientists deemed Yucca Mountain safe to store nuclear waste. After retiring at fifty-two, Billy and a colleague formed an independent instrumentation company, which, from 1995–2005 provided and calibrated radiological measurement and detection instruments for the decommissioning and closure of the Rocky Flats nuclear plant in Golden, Colorado. During that time, Billy rented an apartment in Boulder, but he and Jackie maintained their Las Vegas home, where they still reside. Billy shares memories of places he and his wife used to enjoy on the Westside and tells of their longtime friends in the black community. He also talks about developing his philosophy of philanthropy through Alpha Phi Alpha Fraternity and discusses becoming a member of the Knowledge Fund Advisory Council for the Governor’s Office of Economic Development (GOED) and the advisory council for the Nevada System of Higher Education.
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Meeting minutes for Consolidated Student Senate, University of Nevada, Las Vegas, October 27, 1981
Date
Archival Collection
Description
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Alpha Kappa Alpha Sorority, Theta Theta Omega Chapter senior citizen committee reports
Date
Archival Collection
Description
From the Alpha Kappa Alpha Sorority, Incorporated, Theta Theta Omega Chapter Records (MS-01014) -- Chapter records file.
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