A color image of the Googie-style neon sign for the Keno Motel in Reno. Site Name: Keno Motel (Reno, Nev.)

Construction of a new Googie-style airport terminal, McCarran Airport, Las Vegas, Nevada. The terminal would open March 15, 1963.

Two men working on the roof of the new Googie-style airport terminal, McCarran Airport, Las Vegas, Nevada. The terminal would open March 15, 1963.

Artist's rendering of a bird's-eye view of the proposed Frontier Junction recreation complex.
Site Name: Frontier
Address: 3120 Las Vegas Boulevard South

Architecture and Design Style: Googie

The San Francisco Continental designed by Martin Stern Jr. became Del Webb's Towne House hotel on Market and 8th streets in San Francisco. The building is now an apartment complex.
Site Name: San Francisco Continental (San Francisco)
Address: 1194 Market Street

Architecture and Design Style: Googie

The multi-colored Holiday Motel sign sits at 2205 South Las Vegas Boulevard. Originally Holiday Inn, the motel has operated for over 50 years. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 2205 S Las Vegas Blvd
Sign owner: Calcaterra Family and Trust
Sign details: Holiday Motel was built-in 1952 - a one acre lot with 14,238 sq. ft. of living space.
Sign condition: 2 - The neon is not working completely, majority of the lights have not been repaired or maintained. The actual paint has shifted from a brilliant red into a subdued salmon rustic color from exposure of Sun/UV and wind.
Sign form: Pole mounted sign with reader board
Sign-specific description: The Holiday Motel is an animated sign that is part of the mid-century and Googie design. The color scheme is mostly a primary color palette of red, blue and yellow. The neon holiday typography is the only element of the sign that differs from the palette, but only when it is lit up. Instead the holiday font illuminates multiple colors to continue the clown theme effect. The sign is in true Googie fashion that popularized roadside signage from 1950s-late1960s. It is in the style of a pylon sign with a directional arrow that points towards the motel entryway. When the sign lights up the directional arrow uses a chaser to animate the arrow and its design with incandescent bulbs. The directional arrow surrounds the holiday motel square shaped portion of the sign. On the top portion of the sign is a rainbow design with five metal rods with circles at the end shooting out of the rainbow. These five rods when lit up in the evening are animated as well and produce a wave motion. On the side of the sign are separate white letters encased in red circles and are designed vertically reading the word motel.
Sign - type of display: Neon, incadescent
Sign - media: Steel and plastic
Sign animation: Animation with upper circles/rods chasing from one to the next.
Sign environment: Property is near other motels and the Stratosphere.
Sign manufacturer: YESCO
Sign - date of installation: c. 1952
Sign - thematic influences: This sign is completely influenced by the 1952 Holiday Inn sign. Both are include an animated chaser direction arrow. The initial design is completely replicated from the Holiday Inn sign. The only difference is the five animated rods in Holiday Motel and where Holiday inn sign has a star instead of a rainbow at the top of the sign. The main difference is that the Holiday Motel sign includes a side panel with the word motel spelled vertically.
Sign - artistic significance: Artistic theme includes a circus theme, but also involves the Googie roadside sign that channels the space age landing beacon. As for majority of signs in 1950s-1960s the sign itself was quite colorful and in the shape of a pylon sign to grab the travelers attention.
Survey - research locations: roadarch.com, assessor's website
Survey - research notes: There was hardly any information pertaining to the history of the Holiday Motel sign. The property was originally called the Holiday Inn Motel but had to change its name in the 1960s due to the large Holiday Inn chain.
Surveyor: Gisselle Tipp
Survey - date completed: 2017-08-25
Sign keywords: Neon; Incandescent; Steel; Plastic; Chasing; Reader board; Pole sign

Club 2100 sits at 2100 Fremont Street in Downtown Las Vegas. Information about the sign is available in the Southern Nevada Neon Survey Sheet.
Site address: 2100 Fremont St
Sign details: The Club 2100 is a popular Latin nightclub on Fremont Street. An excerpt form the Las Vegas Weekly reads, "More than half a million Latinos call Las Vegas home, and 40 percent were born outside the United States, according to the Pew Research Center. These clubs give Las Vegans an opportunity to see live bands playing music with which they grew up." Certain nights of the week they specialize in different types of music in order to keep the club exciting for people to keep coming back. They have been a part of the Las Vegas community for about four years now.
Sign condition: 4, the sign is in good condition. However, it is unclear if it still lights up at night.
Sign form: Roadside pole and porte cochere
Sign-specific description: There are two major portions for this sign. One is the porte cochere signage that consists of two large, black arches. On the left arch are light blue backlit letters spelling the word "NIGHT" and on the right arch there are letters just like these spelling the word "CLUB." In the center of the arches a pole sign extends upward and along one side of the pole extending in the direction of the parking lot are five white, backlit four-point Googie Style stars. On the other side of the pole extending out toward Fremont Street are five signs with pointed edges at each top corner and a point in the bottom center, resembling arrows possibly. Each of these signs has yellow text and a black background. The top sign reads "CLUB" and the other signs that follow spell out "2100."
Sign - type of display: Backlit plastic sign
Sign - media: Steel and plastic
Sign - non-neon treatments: Plastic backlit portion
Sign environment: The neighborhood for this property is filled with small restaurants and apartment complexes. This property sits further east from the excitement of the other properties on Fremont Street.
Sign - date of installation: Around 1958. Around 2014 for the update for the night club.
Sign - date of redesign/move: It appears that this signage was part of the original signage for the Blue Angel Motel. From photos that were taken in 2014, it shows that this is when the Blue Angel signage became the signage for Club 2100.
Sign - thematic influences: It appears that this signage was part of the original signage for the Blue Angel Motel. From photos that were taken in 2014, it shows that this is when the Blue Angel signage became the signage for Club 2100.
Sign - artistic significance: The overall design of this sign still reflects the Googie style that was popular in the 1950's, which seems to be when this sign was first placed on Fremont Street.
Survey - research locations: Las Vegas Weekly articles locations (archives, library, recorder's office, etc) https://lasvegasweekly.com/nightlife/2016/sep/07/vegas-latin- nightclubs-banda- norteno-live- music/#/0 https://lasvegasweekly.com/as-we- see-it/2014/sep/03/blue- angel-uproar- signals-clash- between- preservati/#/0 , and Roadside architecture website http://www.roadarch.com/signs/nvvegas3.html
Survey - research notes: Assessor's page did not show current owner of the property, as well as other information on this current location was difficult to find.
Surveyor: Lauren Vaccaro
Survey - date completed: 2017-09-12
Sign keywords: Porte-cochère; Backlit; Plastic; Steel; Pole sign; Roadside; Fluorescent